Analysis of Fitness Industry

Analysis of New Zealand’s Fitness

Industry

Situation

Bill and Shirley of Fit’ n’ Well fitness centres wish to expand into New Zealand, however are unsure of the business environment

N.Z Fitness Industry

Environment

Before we make any decisions, wewould first have to take intoconsideration these factors......

Obesity

People are choosing a more cheap and easy option, Fast Food

Resulting in nearly 63% of N.Z adults and 29% of children are

at risk due to weight

27%

36%

37%

Adult Weight

Obese OverweightNormal

8%

21%

71%

Children Weight

Obese OverweightNormal

Recession

Due to the recession, it is assumed to decrease membership sales.....

However according to most gyms, they seem to be reasonably unaffected

“Have some of our gym members had to make some cut backs? Yes! Absolutely! But NOT at the expense of sacrificing their gym memberships.”

Mark WoodgateOwner and Fitness Director of Body Blueprint Personal

Training

Home Fitness

In today’s modern society, not many people have the time to go to gyms, so they are turning to other forms such as......

Home fitness DVD’s and Electronic devices such as Wii Fit and iJoyRide

Competition

New Zealand has over 700 listed gyms such as Les Mills, Club Physical and Contours

Recommendation

After taking these into consideration, I would recommend that Fit’ n’ Well not

to expand into New Zealand and continue operations in Australia.

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