Fitness Industry: Branding

GOAL: To create a personal brand through an influential, prominent online

presence using social media.

Objectives:-Gain at least 10k likes and followers via Instagram and Facebook in 6

months.-Obtain at least 3 prominent industry names as followers on Twitter;

i.e. Flex Magazine, Oxygen Magazine, NPC News Online, etc.,

Strategies:-Share your own personal fitness journey-Promote yourself as a marketable spokes model for the industry-Interact with followers

Tactics:-Post before and after pictures - Post videos of workouts- Update statuses with inspirational, positive words- Choose a follower or personal fitness role model to share as weekly

inspiration

DO’s

Make sure your page is fitness centered

Some kind of fitness related profile picture

Inspirational quotes/statuses

Like other fitness pages/models

Shoutouts to companies, products and role models

Post pictures of workouts

Competition pictures if you have them

Share fitness related articles

DON’Ts

Sleazy or overly provocative pictures; keep in mind this is fitness modeling not playboy

Excessive “selfies” Profanity Negative opinions

of other fitness models, companies or products

Keep In Mind:Supplement companies, magazines and modeling agencies want

someone that is easily marketable. It is not always based on how many followers, fans or likes they have on their page. 9 times of 10 they want someone that has an image that is marketable and likable to all ages, genders and fitness goals. For example, if you are an IFBB Pro and only promote yourself as a competitor, then magazines like Oxygen that cater to the average fitness enthusiast probably won’t find you well rounded enough.

Come up with an easily accessible and searchable username About me that is short, simple and easy to read Follow inspirational fitness pages Follow your favorite supplement companies Follow other successful fitness models Promote yourself as part of the fitness industry through #hashtags Always tag your favorite supplement companies or magazines if they

are part of the picture Take advantage of the video option by posting workouts, recipes or

video insights into your personality Air on the side of caution when it comes to provocative or sexy photos Promote a well rounded image not just the gym…family, pets, etc., Know exactly who your target company or dream sponsorship would

be and know their audience. Keep up with what’s going on in the industry; photographers, shows,

athletes, etc.,

Rules of Engagement:

#ShareShare your story, personality, interests, aspirations, inspirations and

life

#PromoteYourself, favorite companies, favorite role models, favorite

supplements, magazines & photographers. Promotion is a two way street. People want to see you support people and organizations.

#InteractWith followers, other pages, other athletes, other fitness enthusiasts.

Tweeting 101:The purpose of twitter is to connect quickly with followers, fans,

companies, news sources, magazines and other prominent fitness promoters. With twitter you are able to share fitness articles, fitness knowledge, encouraging quotes, pictures and it allows you to reach people quickly and efficiently. It lets your followers get a better insight of who you are through what you are writing (tweeting), retweeting, quoting and responding to.

Twitter Constitution

I. I will not tweet negatively about any person, product, organization or news source.

II. I will relay only positive, encouraging words towards my followers.

III. I will promote fitness and health in a way that is appropriate for all ages.

IV. I will not use provocative language or profanity in my tweets

V. I will use twitter as a professional tool to educate and give insightful advice.

Creating a Following:-Hashtags are key to creating a consistent following. Even creating

your own personal hashtag can enable people to find you quickly.

-Retweeting, interacting, hashtagging and mentioning supplement companies will get your name and face out there. With that being said, Twitter is an easy way for them to scroll through and get a feel for your personality.

-Interacting with followers especially if they ask you questions. Always remember that your twitter may only reach 10,000 but the person who retweets or quotes your tweet might have 1,000,000.

A) B) C) D)

E) F)

G) H)

I)

J)K)

Examples:

A) Steve Cook is one of the most well known physique competitors and fitness models in the business. He is the spokesmodel for bodybuilding.com and it sponsored by Optimum Nutrition. As you can see by his instagram, he keeps it very clean, modest and lets people not only see his life in the gym, but also his personal life.

B) Steve’s twitter as 50.3K followers and he incorporates inspirational quotes, humor and gym advice for his followers

C) Continuing with his twitter…you see the interaction with his followers and feedback that he has gotten from some of his Youtube videos.

D)Tyler McPeak is another well known fitness model and cover model. He has had features in several magazines including the cover of FitnessRX and Natural Muscle Magazine. His main means of communication is through Facebook. He has built his following from the ground up using daily photos of his physique with inspirational captions and helpful fitness advice and videos while sharing bits and pieces of his personal life.

E) Continued from Tyler’s Facebook page.F) Shannon Dey is an IFBB Fitness Pro and founder of the renowned

international fitness team, Team Bombshell. Every day she does a “Thought of the Dey” which helps encourage her clients and staff as well as other followers. Occasionally she will do larger articles that are linked to her website on nutrition, training and supplementation.

G)Chaddy Dunmore is a cover model and sponsored fitness athlete. She has grown her following tremendously using Instagram. She posts behind the scenes pictures at photo shoots, workout videos, family photos and is well known for being a role model for fit moms around the nation. As you can see, she keeps her about me short and simple with a reference to her sponsors and website.

H)Amanda Latona is known for her bodacious curves and positive energy. She is one of the few females in the industry that has obtained covers on Oxygen Magazine, Muscle and Hers, FitnessRX and Ironman Magazine as an IFBB Bikini Pro. She has mastered the art of catering to both competitors and non-competitors. Her posts are fun, educational and appealing. She also shares her love for the Lord through tweeting and Instagram.

I) Latona’s Instagram is easy to read, gives basic but credible information about her and her profile picture shows that she has been a cover model.

J) Amanda’s goofy but dedicated personality has earned her the top spot in most influential and followed fitness models in the industry. She

possesses a figure and lifestyle that appeals to the average man and woman.

K) Back to Steve Cook, his Instagram like many of the other examples is bulleted, short, simple and credible. Posting his accomplishments, sponsors and personal brand: #swoldiernation #BMOC #swoldier