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Indonesia Fitness Services and Equipment Market Report – 2020 : Ken Research

Indonesia fitness services and equipment market report |Indonesia Fitness Industry

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Page 1: Indonesia fitness services and equipment market report  |Indonesia Fitness Industry

Indonesia Fitness Services and Equipment Market Report – 2020 : Ken Research

Page 4: Indonesia fitness services and equipment market report  |Indonesia Fitness Industry

• Product innovations, swelling growth of hotels and the increasing number of fitness clubs have impelled the fitness equipment market in the past and this development is expected to continue in the future. Indonesia Fitness Industry is pulsating and has witnessed a valuation of USD~ million in FY’2015. Over the last few years from FY’2011-FY’2015, the industry has observed an average annual growth of ~% in value terms. The overall industry which comprises of fitness services and equipment market is expected to grow at a CAGR of ~% from FY’2016 to FY’2020. The total industry revenue is expected to reach USD ~ million by the end of FY’2020.

• Fitness Services Market Positioning • The market size of fitness services in Indonesia had grown from USD ~ million in

2010 to USD ~ million in 2015. The revenues of the market, inclined at a CAGR of ~% for the period 2010-2015. An increased penetration of fitness services in the corporate and specialized group trainers had also aided in the growth of this market.

Page 5: Indonesia fitness services and equipment market report  |Indonesia Fitness Industry

• Fitness Services Market Positioning • The market size of fitness services in Indonesia had grown from USD ~ million in

2010 to USD ~ million in 2015. The revenues of the market, inclined at a CAGR of ~% for the period 2010-2015. An increased penetration of fitness services in the corporate and specialized group trainers had also aided in the growth of this market. The number of fitness centers in Indonesia is stupendously rising on account of the rising demand for fitness service in the country. The number of fitness centres in Indonesia has witnessed unstable growth rates during FY’2010-FY’2015. The customer base for the fitness services market in Indonesia has been on the rise due to the changing lifestyle pattern of the population. A CAGR of 9.9% was observed from 2010-2015, in terms of number of subscribers.

Page 6: Indonesia fitness services and equipment market report  |Indonesia Fitness Industry

• What Are The Major Factors Driving The Fitness Services Market In Indonesia?The market size of fitness services in Indonesia had grown from around USD ~ million

in FY’2011 to USD ~ million in FY’2015. In terms of revenue, the fitness services market observed a CAGR of ~% for the period FY’2011- FY’2015. The number of subscribers to fitness services had also increased from around ~ thousand to ~ thousand, indicating a CAGR of ~ %. The market for Fitness Services has been segmented on the basis of market structure, top cities, services offered, area of the gym and subscription charges. The Indonesia fitness services market is highly fragmented with around ~% of gyms and fitness centres belonging to the unorganized sector (FY’2015). The organized players contributed only ~% and include players like Gold’s Gym, Celebrity Fitness, Fitness First and 20fit. In terms of revenue, organized fitness centres contributed around ~% while the unorganized fitness players contributed ~%. It has been estimated that around ~% of the fitness centres in the country were located in the top ten cities. Jakarta, the capital city was estimated to have ~% share in terms of number of fitness centres across Indonesia. The capital city along with Bekasi and Tangerang had a cumulative of ~ fitness clubs and accounted for almost ~% share in terms of number of fitness centres. The top 3 cities were also estimated to have contributed the highest to revenue at a staggering ~%.

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• Major Organized Players In Indonesia Fitness Services Market• The fitness services market had around ~% share of organized players and ~%

share of unorganized players, in terms of number of fitness centres. However, the organized players contributed almost ~% to total market revenue while the unorganized players contributed around ~% to the fitness services market revenue. Amongst all the players in the organized market, Gold’s Gym, Celebrity Fitness, 20Fit and Fitness First held the major share of approximately ~% in terms of revenue generated from the organized sector. In terms of membership fee, 20fit charged the highest with an annual subscription fee of around USD ~. They are an EMS micro gym that provides specialized fitness equipments that helps in muscle stimulation while working out. Due to this unique and focused service, they had a much higher than average annual membership fee. With a customer base of almost ~ members and a high membership fee, its share in total revenue of the fitness services market was ~%, amounting to USD ~million in 2015

Page 8: Indonesia fitness services and equipment market report  |Indonesia Fitness Industry

Future Prospects: Fitness ServicesThe short term outlook indicates revenues for the fitness services market is projected to

increase from USD ~million in FY’2015 to USD ~ in FY’2018. The number of fitness centres was registered as ~ in FY’2015 and is projected to reach around ~ by FY’2018. In addition to this, the number of subscribers enrolled to the fitness services market was registered at ~thousand in FY’2015. This number is projected to increase to ~ thousand in FY’2018. The growth in revenue from fitness services market is directly dependent on the growth in the number of fitness centres and subscribers to fitness services. The long term outlook projections indicate the increase in revenue from the fitness services market from USD ~ million in FY’2018 to USD ~ million by FY’2020, achieving a CAGR of ~% from FY’2016-FY’2020.

Page 9: Indonesia fitness services and equipment market report  |Indonesia Fitness Industry

• What Are Major Factors Driving The Fitness Equipment Market In Indonesia?The revenue from the fitness equipment market increased from USD ~ million in

FY’2010 to USD ~ million in FY’2012. However, the revenue reduced to USD ~ million in FY’2015, indicating a CAGR of ~% from FY’2010- FY’2015. The major players in Indonesia fitness equipment market are the foreign brands. They constituted almost ~% of the sales volume and revenue in the fitness industry in FY’2015.The users in the fitness equipment market can be broadly classified into institutional and residential users. The institutional users had the largest contribution in the fitness equipment sales in FY’2015 with a share of ~% in the overall fitness equipment sales. Almost ~% of the institutional fitness equipment revenue in FY’2015 was obtained from hotels. The share of revenue of fitness equipment from the fitness clubs was around ~%. The corporate offices and sports clubs contribution to revenue of the fitness equipment market was ~% and ~% respectively.

Page 10: Indonesia fitness services and equipment market report  |Indonesia Fitness Industry

• Future Prospects: Fitness EquipmentsThe market for fitness equipments in Indonesia is projected to grow at an augmented

rate in the near future due to favorable demographic conditions in the country. The short term projections indicate the revenue from the fitness equipment market to grow from USD ~million in FY’2016 to USD ~million by FY’2018. The long term outlook for the fitness equipment market is projected to increase from USD ~ million in FY’2018 to USD ~ million by FY’2020, achieving a CAGR of ~% for the FY’2016- FY’2020. The expansion in the market would persist as a result of the new innovations in technology. Moreover, initiatives taken by the government to create an investment friendly climate will help boost the establishment of more number of gym centres in Indonesia, which would raise the demand for fitness equipments as well. Also, the increasing participation of Indonesians in a number of sports activities gives the fitness industry immense opportunity to expand.

Page 11: Indonesia fitness services and equipment market report  |Indonesia Fitness Industry

• Future Propercts: Fitness Industry• The short term projections for the fitness industry indicate revenues to increase

from USD ~million in FY’2015 to USD ~million by FY’2018. The fitness services market contributed more to the overall revenues of the industry than the fitness equipment market. This was because the major share of revenues was generated from the subscription fees paid by the members enrolled with fitness clubs. The fitness services market had dominated the fitness industry in the past and this behavior is expected to continue in the future as well. The long term outlook for the fitness industry indicates the revenues to grow from USD ~million in FY’2018 to USD ~million by the end of FY’2020, achieving a CAGR of ~% from FY’2016-FY’2020. A few major trends in the fitness industry would serve as growth drivers for the industry. The technological improvements in the physical equipment sector and the demand for work out schedules would open a wide area of possibilities for gym centres to expand their services. Moreover, the personalized training programs in various gym centres would increasingly be preferred. With personal attention from the trainers, the effectiveness of training increases.