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That will impact your retirement plan business
9
Marketing Hacks
How many advertisements does the average person experience per day?
A. 2,500 B. 5,000
Source: CBS News. Cutting Through Advertising Clutter.
5,000
A. 2% B. 8%
What percentage of annual income is recommended to spend on marketing your business?
Small Business Administration. How to Set a Marketing Budget that Fits your Business Goals
and Provides a High Return on Investment.
8%
HeatMap Mail
Prospect
Social
Direct
Global
Relationships
Original Blog Posts
Outbound Team
Partner Series
Webinars
Press Releases
Media Pitches
2nd Degree
Info-graphics
Videos
Email Invitations
How do you cut through the clutter?
Centers of
Influence
Lead Lists• Picture of an empty auditorium • Picture of a full auditorium
Empty Auditorium Full Auditorium
• Put your prospects into mapping software
• Find clients nearby and then ask for introductions
• Define your target market
HeatMap
Relationships
Centers of
InfluenceHeatMap
2nd Degree LinkedIn
LinkedIn 2nd Degree Connections
Relationships
Centers of
InfluenceHeatMap
2nd Degree LinkedIn
• Attorneys
• Payroll Providers
• Benefit Advisors
• Accountants
• People with 500+
LinkedIn Connections
• Connectors of People
Centers of Influence
Centers of
Influence
2nd Degree LinkedIn
HeatMap
• Curate content• Preschedule
LinkedIn and Twitter updates• 30 Minutes
Social
Hootsuite
Twitter LinkedIn Original Blog Posts
Info-graphics
• Infographics• Follow a template• News statistics
and turn into visual
Social
Twitter LinkedIn Original Blog Posts
Info-graphics
Canva
Budget About a $1 per pieceRepetitionMore than once TemplateFollow a designed template on the site
Direct
Mail Outbound Team
Partner Series
Webinars
Email Invitatio
ns
Direct Mail
Direct
• Deliver Value• Gain compliance
approval• Send out email
invitations (10, 7, 1)• Promote!
Mail Outbound Team
Partner Series
Webinars
Email Invitatio
ns
Direct MailPlan Sponsor Webinar
Pick up the phone
Contact plan sponsors and prospects to personally invite them to your webinar
Script
Write a short script to personally invite prospects and clients
Prospect Outreach
Professional Writer Copy-editor Press Release
Global
Press Release
s
Media Pitche
s
Videos
BONUS!!!
Thank you
Rebecca Hourihan, AIF®, PPC™Rebecca@401k-marketing.com(860) 933 - 0859www.401k-marketing.com
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