9 marketing hacks to improve your 401(k) business

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    09-Aug-2015

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  1. 1. That will impact your retirement plan business 9 Marketing Hacks
  2. 2. How many advertisements does the average person experience per day? A. 2,500 B. 5,000
  3. 3. Source: CBS News. Cutting Through Advertising Clutter. 5,000
  4. 4. A. 2% B. 8% What percentage of annual income is recommended to spend on marketing your business? Small Business Administration. How to Set a Marketing Budget that Fits your Business Goals and Provides a High Return on Investment.
  5. 5. 8%
  6. 6. HeatMap Mail Twitter Prospect Social Direct Global Relationships LinkedIn Original Blog Posts Outbound Team Partner Series Webinars Press Releases Media Pitches 2nd Degree LinkedIn Info- graphics Videos Email Invitations How do you cut through the clutter? Centers of Influence
  7. 7. Lead Lists Picture of an empty auditorium Picture of a full auditorium Empty Auditorium Full Auditorium
  8. 8. Put your prospects into mapping software Find clients nearby and then ask for introductions Define your target market HeatMap Relationships Centers of Influence HeatMap 2nd Degree LinkedIn
  9. 9. LinkedIn 2nd Degree Connections Relationships Centers of Influence HeatMap 2nd Degree LinkedIn
  10. 10. Centers of Influence Centers of Influence 2nd Degree LinkedIn HeatMap
  11. 11. Curate content Preschedule LinkedIn and Twitter updates 30 Minutes Social Hootsuite Twitter LinkedIn Original Blog Posts Info- graphics
  12. 12. Infographics Follow a template News statistics and turn into visual Social Twitter LinkedIn Original Blog Posts Info- graphics Canva
  13. 13. Budget About a $1 per piece Repetition More than once Template Follow a designed template on the site Direct Mail Outbound Team Partner Series Webinars Email Invitations Direct Mail
  14. 14. Direct Deliver Value Gain compliance approval Send out email invitations (10, 7, 1) Promote! Mail Outbound Team Partner Series Webinars Email Invitations Direct MailPlan Sponsor Webinar
  15. 15. Pick up the phone Contact plan sponsors and prospects to personally invite them to your webinar Script Write a short script to personally invite prospects and clients Prospect Outreach
  16. 16. Professional Writer Copy-editor Press Release Global Press Releases Media Pitches Videos
  17. 17. Thank you Rebecca Hourihan, AIF, PPC Rebecca@401k-marketing.com (860) 933 - 0859 www.401k-marketing.com