View
41
Download
1
Category
Preview:
Citation preview
A Social Media Strategy to Help You Crush 2017
Presented by Brad Bialy Social Media and Content Marketing Strategist
IN FIVE YEARS WE’VE SEEN A LOT CHANGE IN SOCIAL MEDIA.
HaleyMarketing
MOST IMPORTANTLY, WE’VE SEEN THE STAFFING INDUSTRY SHIFT.
HaleyMarketing
TRUTH IS…THE STAFFING INDUSTRY NEEDS SOCIAL MEDIA.
HaleyMarketing
BUT, WHEREDO YOU GET STARTED?
HaleyMarketing
WHAT SHOULD YOU CARE ABOUT?
HaleyMarketing
AND WHAT’S JUST NOISE?
HaleyMarketing
HaleyMarketing
A Social Media Strategy to Help You Crush 2017
“If you’re going to buildsomething, don’t build onland someone else alreadyowns. You want your own land, your own domain”John Battelle
HaleyMarketing
Start withA Great
Website
HaleyMarketing
HaleyMarketing
“If you want to change somebody’s life give themsomething that will changetheir day first.”Pat Flynn
CreateGreat Content
HaleyMarketing
HaleyMarketing
“You have to be where people’s attention is.” Gary Vaynerchuk
KNOW WHERE YOUR AUDIENCE IS
HaleyMarketing
HaleyMarketing
“The goal is not to be good at social media. The goal is to be good at business because of social media.” Jay Baer
DATA.DATA.DATA.
HaleyMarketing
HaleyMarketing
"Don't talk to a camera.Talk to a person.Use the camera to deliver the message."Amy Schmittauer
GO ALL INON VIDEO
HaleyMarketing
Brad Bialy | bbialy@HaleyMarketing.com
10 Ways to Use Social Media for Recruiting
Presented by Brad Bialy Social Media and Content Marketing Strategist
500In 2016, Haley Marketing Group
Surveyed Nearly 500 Staffing Professionals throughout the
United States.
HaleyMarketing
WHY?To find out what’s working (and what isn’t) in sales, marketing
and recruiting.
HaleyMarketing
HaleyMarketing
How would you rate the effectiveness of the following marketing tools for your business?
Effectiveness of Tools
51%Over half of responders said Social Media was Ineffective!
HaleyMarketing
Truth Is...Social Media IS Ineffective
HaleyMarketing
So is a Hammer
If you’re using it wrong
HaleyMarketing
10 Ways to Use Social Media for Recruiting
HaleyMarketing
Create GreatContent
HaleyMarketing
HaleyMarketing
Be Social!
HaleyMarketing
Use Twitter and Join the
Conversation
HaleyMarketing
Post Jobs…Everywhere
HaleyMarketing
ReMarketingRe-Recruiting
HaleyMarketing
HaleyMarketing
Build Talent Pools
HaleyMarketing
Get YourTeam Involved
HaleyMarketing
Include Callsto Action
HaleyMarketing
HaleyMarketing
Incorporate Video
HaleyMarketing
Email Marketing
HaleyMarketing
Brad Bialy | bbialy@HaleyMarketing.com
Recommended