41
A Social Media Strategy to Help You Crush 2017 Presented by Brad Bialy Social Media and Content Marketing Strategist

2017 Colorado Staffing Association Annual Meeting Presentation

Embed Size (px)

Citation preview

Page 1: 2017 Colorado Staffing Association Annual Meeting Presentation

A Social Media Strategy to Help You Crush 2017

Presented by Brad Bialy Social Media and Content Marketing Strategist

Page 2: 2017 Colorado Staffing Association Annual Meeting Presentation

IN FIVE YEARS WE’VE SEEN A LOT CHANGE IN SOCIAL MEDIA.

HaleyMarketing

Page 3: 2017 Colorado Staffing Association Annual Meeting Presentation

MOST IMPORTANTLY, WE’VE SEEN THE STAFFING INDUSTRY SHIFT.

HaleyMarketing

Page 4: 2017 Colorado Staffing Association Annual Meeting Presentation

TRUTH IS…THE STAFFING INDUSTRY NEEDS SOCIAL MEDIA.

HaleyMarketing

Page 5: 2017 Colorado Staffing Association Annual Meeting Presentation

BUT, WHEREDO YOU GET STARTED?

HaleyMarketing

Page 6: 2017 Colorado Staffing Association Annual Meeting Presentation

WHAT SHOULD YOU CARE ABOUT?

HaleyMarketing

Page 7: 2017 Colorado Staffing Association Annual Meeting Presentation

AND WHAT’S JUST NOISE?

HaleyMarketing

Page 8: 2017 Colorado Staffing Association Annual Meeting Presentation

HaleyMarketing

A Social Media Strategy to Help You Crush 2017

Page 9: 2017 Colorado Staffing Association Annual Meeting Presentation

“If you’re going to buildsomething, don’t build onland someone else alreadyowns. You want your own land, your own domain”John Battelle

HaleyMarketing

Page 10: 2017 Colorado Staffing Association Annual Meeting Presentation

Start withA Great

Website

HaleyMarketing

Page 11: 2017 Colorado Staffing Association Annual Meeting Presentation

HaleyMarketing

“If you want to change somebody’s life give themsomething that will changetheir day first.”Pat Flynn

Page 12: 2017 Colorado Staffing Association Annual Meeting Presentation

CreateGreat Content

HaleyMarketing

Page 13: 2017 Colorado Staffing Association Annual Meeting Presentation

HaleyMarketing

“You have to be where people’s attention is.” Gary Vaynerchuk

Page 14: 2017 Colorado Staffing Association Annual Meeting Presentation

KNOW WHERE YOUR AUDIENCE IS

HaleyMarketing

Page 15: 2017 Colorado Staffing Association Annual Meeting Presentation

HaleyMarketing

“The goal is not to be good at social media. The goal is to be good at business because of social media.” Jay Baer

Page 16: 2017 Colorado Staffing Association Annual Meeting Presentation

DATA.DATA.DATA.

HaleyMarketing

Page 17: 2017 Colorado Staffing Association Annual Meeting Presentation

HaleyMarketing

"Don't talk to a camera.Talk to a person.Use the camera to deliver the message."Amy Schmittauer

Page 18: 2017 Colorado Staffing Association Annual Meeting Presentation

GO ALL INON VIDEO

HaleyMarketing

Page 19: 2017 Colorado Staffing Association Annual Meeting Presentation

Brad Bialy | [email protected]

Page 20: 2017 Colorado Staffing Association Annual Meeting Presentation

10 Ways to Use Social Media for Recruiting

Presented by Brad Bialy Social Media and Content Marketing Strategist

Page 21: 2017 Colorado Staffing Association Annual Meeting Presentation

500In 2016, Haley Marketing Group

Surveyed Nearly 500 Staffing Professionals throughout the

United States.

HaleyMarketing

Page 22: 2017 Colorado Staffing Association Annual Meeting Presentation

WHY?To find out what’s working (and what isn’t) in sales, marketing

and recruiting.

HaleyMarketing

Page 23: 2017 Colorado Staffing Association Annual Meeting Presentation

HaleyMarketing

How would you rate the effectiveness of the following marketing tools for your business?

Effectiveness of Tools

Page 24: 2017 Colorado Staffing Association Annual Meeting Presentation

51%Over half of responders said Social Media was Ineffective!

HaleyMarketing

Page 25: 2017 Colorado Staffing Association Annual Meeting Presentation

Truth Is...Social Media IS Ineffective

HaleyMarketing

Page 26: 2017 Colorado Staffing Association Annual Meeting Presentation

So is a Hammer

If you’re using it wrong

HaleyMarketing

Page 27: 2017 Colorado Staffing Association Annual Meeting Presentation

10 Ways to Use Social Media for Recruiting

HaleyMarketing

Page 28: 2017 Colorado Staffing Association Annual Meeting Presentation

Create GreatContent

HaleyMarketing

Page 29: 2017 Colorado Staffing Association Annual Meeting Presentation

HaleyMarketing

Page 30: 2017 Colorado Staffing Association Annual Meeting Presentation

Be Social!

HaleyMarketing

Page 31: 2017 Colorado Staffing Association Annual Meeting Presentation

Use Twitter and Join the

Conversation

HaleyMarketing

Page 32: 2017 Colorado Staffing Association Annual Meeting Presentation

Post Jobs…Everywhere

HaleyMarketing

Page 33: 2017 Colorado Staffing Association Annual Meeting Presentation

ReMarketingRe-Recruiting

HaleyMarketing

Page 34: 2017 Colorado Staffing Association Annual Meeting Presentation

HaleyMarketing

Page 35: 2017 Colorado Staffing Association Annual Meeting Presentation

Build Talent Pools

HaleyMarketing

Page 36: 2017 Colorado Staffing Association Annual Meeting Presentation

Get YourTeam Involved

HaleyMarketing

Page 37: 2017 Colorado Staffing Association Annual Meeting Presentation

Include Callsto Action

HaleyMarketing

Page 38: 2017 Colorado Staffing Association Annual Meeting Presentation

HaleyMarketing

Page 39: 2017 Colorado Staffing Association Annual Meeting Presentation

Incorporate Video

HaleyMarketing

Page 40: 2017 Colorado Staffing Association Annual Meeting Presentation

Email Marketing

HaleyMarketing

Page 41: 2017 Colorado Staffing Association Annual Meeting Presentation

Brad Bialy | [email protected]