15 ways to get to know your target audience

One of the biggest factors impacting thesuccess of your marketing is how wellyour audience relates to your content.

If your audience feels that youunderstand their needs and can helpthem, they will be more likely torespond to your calls to action.

If your content isn’t relevant, they willtune your messages out.

But how exactly do you get to knowyour target audience? Understandingtheir pains, needs and wants can bechallenging …

Especially if you spend all day runningfrom meeting to meeting and rarelyinteract with your audience in person.

Here are 15 ways to get to know yourtarget audience …

Subscribe to themagazines and blogsthat they read.

Subscribe to GoogleAlerts for the newstopics that theyfollow.

Attend the sameconferences andtrade shows that theyattend.

(If you can’t make it in person,check out the events’ websitesto find out what topics aretrending).

Study how yourcompetitors interactwith your audience.

Follow them onTwitter and payattention to theirtweets.

Join LinkedIn groupsthat your targetaudience belongs toand follow theirdiscussions.

Join Facebookgroups that yourtarget audiencebelongs to and payattention to theirconversations.

Review thecomments on yourblog.

Monitor your socialanalytics to find outwhat content youraudience is sharing.

Check yourwebsite analyticsto learn whichpages get the mostviews. This will tellyou what youraudience likes.

Review your websiteanalytics to seewhich keywordspeople are using tofind your web pages.

Use Google’skeyword tool tofind otherkeywords that maybe relevant.

Ask your salesteam and customerservicerepresentativesabout yourcustomers’ biggestconcerns.

Survey yourcustomers to findout what types ofcontent they wantfrom you.

Ask for theiropinions everychance you get!