10 Steps to Get API Distribution For Your Company

10 Steps to get distribution for your API!!Pedro Sorrentino!

• 2 and a half years at SendGrid

• Never worked for an API company

• New almost nothing about email before !

Just a little background

Some numbers about our growth

• 20.000 Accounts

• 3 Billion Emails a Month

• 3 Partners

• 30 Employees 2 Offices

• 150.000 Accounts

• 13 Billion Emails a Month

• Over 25 distribution partners

• 250 Employees 5 Offices

2010

SendGrid Cloud Distribution Partners ! 2014

SendGrid outside of SendGrid.com

10 Steps to Get More Distribution for Your API

#1 Work on an universally distributed protocol

=SMTP

=SMS

=Payments

=Storage

=Transaction Authentication

#2 Add More Value Than What you Can Capture

#3 Be there early.

#4 Have Internal Resources that Can Support You

#5 Service as a Software Matters

#6 Sample Apps and Documentation

#7 Pay attention to "the why” of the deal

#8 Launching and closing is only the first step

#9 Learn how to say no.

#10 Also that no, means not yet. Most of the times.

Thanks!

Pedro Sorrentino BD & Partnerships pedro.sorrentino@sendgrid.com @pedrosorren !