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Full details about this presentation can be found on pedrosorren.com/apidistribution
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10 Steps to get distribution for your API!!Pedro Sorrentino!
• 2 and a half years at SendGrid
• Never worked for an API company
• New almost nothing about email before !
Just a little background
Some numbers about our growth
• 20.000 Accounts
• 3 Billion Emails a Month
• 3 Partners
• 30 Employees 2 Offices
• 150.000 Accounts
• 13 Billion Emails a Month
• Over 25 distribution partners
• 250 Employees 5 Offices
2010
SendGrid Cloud Distribution Partners ! 2014
SendGrid outside of SendGrid.com
10 Steps to Get More Distribution for Your API
#1 Work on an universally distributed protocol
=SMTP
=SMS
=Payments
=Storage
=Transaction Authentication
#2 Add More Value Than What you Can Capture
#3 Be there early.
#4 Have Internal Resources that Can Support You
#5 Service as a Software Matters
#6 Sample Apps and Documentation
#7 Pay attention to "the why” of the deal
#8 Launching and closing is only the first step
#9 Learn how to say no.
#10 Also that no, means not yet. Most of the times.
Thanks!
Pedro Sorrentino BD & Partnerships [email protected] @pedrosorren !