August scooter mela ppt

JUPITER SCOOTER MELA ACTIVITY

SYNOPSIS:

OBJECTIVE: Increase brand saliency and potential market, generate brand awareness and lead generation while attaining maximum promotional value in designated region.

ACTIVITY: Brand Recall & Recognition, New Client Acquisition, Lead Generation.

TARGET: Focused activity in order to cover entire Bihar and create a buzz among the Scooter users about TVS Jupiter so that they can think of TVS Jupiter when they prefer to exchange or buy a new Scooter.

LOCATION: Patna, Siwan, Chapra, Hazipur, Biharsharif, Begusarai, Gopalganj, Samastipur, Lehariasarai, Purnea and Katihar

ACTIVITY DAYS: 18

TOTAL ENQUERIES: 1071

HOT ENQUERIES: 188

SET UP ATTRIBUTES:

• Waterproof tentage structures (Gazebos)• Supervisor, Female Anchor and promoters• Promo table, chairs, carpet• Sound• Backdrop and Standees• Fabricated Demo Van• Jupiters for display and test ride

DEALER: Dani TVS

LOCATION: Lohiya Park, Kankarbagh

DATE: 10-08-16

ENQUERIES GENERATED: 60

DEALER: Dani TVS

LOCATION: Lohiya Park, Kankarbagh

DATE: 11-08-16

ENQUERIES GENERATED: 23

DEALER: K.P TVS

LOCATION: Kotabali Thana, Near Misum, Patna

DATE: 12-08-16

ENQUERIES GENERATED: 42

DEALER: K.P TVS

LOCATION: Gay Ghat, Patna

DATE: 13-08-16

ENQUERIES GENERATED: 70

DEALER: Urja TVS

LOCATION: By pass road 70-fit, Patna

DATE: 16-08-16

ENQUERIES GENERATED: 50

DEALER: Khayati TVS

LOCATION: Ramnagari, Patna

DATE: 17-08-16

ENQUERIES GENERATED: 59

DEALER: New Rajesh TVS

LOCATION: Anjanpidh, Hajipur

DATE: 19-08-16

ENQUERIES GENERATED: 53

DEALER: Sri Ganga TVS

LOCATION: Dakbangla Road, Chapra

DATE: 20-08-16

ENQUERIES GENERATED: 33

DEALER: Sri Ganga TVS

LOCATION: Thana Chowk, Chapra

DATE: 21-08-16

ENQUERIES GENERATED: 57

DEALER: New Bihar TVS

LOCATION: Babunia Road, Siwan

DATE: 22-08-16

ENQUERIES GENERATED: 56

DEALER: Adarsh TVS

LOCATION: Thawe Road, Gopalganj

DATE: 23-08-16

ENQUERIES GENERATED: 36

DEALER: Vicky TVS

LOCATION: Bazar Samiti, Laharia Sarai

DATE: 24-08-16

ENQUERIES GENERATED: 98

DEALER: Sabita Tvs

LOCATION: Mathurapur Ghat, Samastipur

DATE: 25-08-16

ENQUERIES GENERATED: 77

DEALER: Mali Tvs

LOCATION: Mathurapur Ghat, Samastipur

DATE: 27-08-16

ENQUERIES GENERATED: 44

DEALER: Usha Tvs

LOCATION: New Market, Katihar

DATE: 28-08-16

ENQUERIES GENERATED: 61

DEALER: Utkarsh Tvs

LOCATION: Mirchai Badi, Katihar

DATE: 29-08-16

ENQUERIES GENERATED: 86

DEALER: Hindustan Tvs

LOCATION: Kasba, Purnia

DATE: 30-08-16

ENQUERIES GENERATED: 73

THANK YOU