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JUPITER SCOOTER MELA ACTIVITY
SYNOPSIS:
OBJECTIVE: Increase brand saliency and potential market, generate brand awareness and lead generation while attaining maximum promotional value in designated region.
ACTIVITY: Brand Recall & Recognition, New Client Acquisition, Lead Generation.
TARGET: Focused activity in order to cover entire Bihar and create a buzz among the Scooter users about TVS Jupiter so that they can think of TVS Jupiter when they prefer to exchange or buy a new Scooter.
LOCATION: Patna, Siwan, Chapra, Hazipur, Biharsharif, Begusarai, Gopalganj, Samastipur, Lehariasarai, Purnea and Katihar
ACTIVITY DAYS: 18
TOTAL ENQUERIES: 1071
HOT ENQUERIES: 188
SET UP ATTRIBUTES:
• Waterproof tentage structures (Gazebos)• Supervisor, Female Anchor and promoters• Promo table, chairs, carpet• Sound• Backdrop and Standees• Fabricated Demo Van• Jupiters for display and test ride
DEALER: Dani TVS
LOCATION: Lohiya Park, Kankarbagh
DATE: 10-08-16
ENQUERIES GENERATED: 60
DEALER: Dani TVS
LOCATION: Lohiya Park, Kankarbagh
DATE: 11-08-16
ENQUERIES GENERATED: 23
DEALER: K.P TVS
LOCATION: Kotabali Thana, Near Misum, Patna
DATE: 12-08-16
ENQUERIES GENERATED: 42
DEALER: K.P TVS
LOCATION: Gay Ghat, Patna
DATE: 13-08-16
ENQUERIES GENERATED: 70
DEALER: Urja TVS
LOCATION: By pass road 70-fit, Patna
DATE: 16-08-16
ENQUERIES GENERATED: 50
DEALER: Khayati TVS
LOCATION: Ramnagari, Patna
DATE: 17-08-16
ENQUERIES GENERATED: 59
DEALER: New Rajesh TVS
LOCATION: Anjanpidh, Hajipur
DATE: 19-08-16
ENQUERIES GENERATED: 53
DEALER: Sri Ganga TVS
LOCATION: Dakbangla Road, Chapra
DATE: 20-08-16
ENQUERIES GENERATED: 33
DEALER: Sri Ganga TVS
LOCATION: Thana Chowk, Chapra
DATE: 21-08-16
ENQUERIES GENERATED: 57
DEALER: New Bihar TVS
LOCATION: Babunia Road, Siwan
DATE: 22-08-16
ENQUERIES GENERATED: 56
DEALER: Adarsh TVS
LOCATION: Thawe Road, Gopalganj
DATE: 23-08-16
ENQUERIES GENERATED: 36
DEALER: Vicky TVS
LOCATION: Bazar Samiti, Laharia Sarai
DATE: 24-08-16
ENQUERIES GENERATED: 98
DEALER: Sabita Tvs
LOCATION: Mathurapur Ghat, Samastipur
DATE: 25-08-16
ENQUERIES GENERATED: 77
DEALER: Mali Tvs
LOCATION: Mathurapur Ghat, Samastipur
DATE: 27-08-16
ENQUERIES GENERATED: 44
DEALER: Usha Tvs
LOCATION: New Market, Katihar
DATE: 28-08-16
ENQUERIES GENERATED: 61
DEALER: Utkarsh Tvs
LOCATION: Mirchai Badi, Katihar
DATE: 29-08-16
ENQUERIES GENERATED: 86
DEALER: Hindustan Tvs
LOCATION: Kasba, Purnia
DATE: 30-08-16
ENQUERIES GENERATED: 73
THANK YOU
