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Visual Language
1. COMMUNICATION PROCESS
ContextPlace and time
SenderIt is the person who creates an image in order to communicate
MessageIt is the content of the image- its information
The receptor It is the person who decodes the message to understand it
The code They are the rules and
norms that make the message understandable
The channel or medium - It is the vehicle or means used to transmit the information
The Function of the images
Informative - Content is transmitted in an objective way
AestheticImages that communicate mainly beauty and harmony
The Function of the images
The Function of the images
Expressive Images stimulate the receiver’s feelings. The point is not what we see
in the image, but the emotions we feel when we look at it
ExhortativeThey try to persuade the receiver to do something, to buy a
product, to believe an idea or to do a task.
The Function of the images
Narrative The image tells a story
The Function of the images
Social
The Function of the images
2. Basic elements in visual language
Dot LinePlane
Colour Texture Volume
3. Signifier and signified
Signifier: any material thing that signifies, e.g., words on a page, a facial expression, an image.
Signified or meaning: the concept that a signifier refers to.
4. Visual Signs
Sign: anything which can represent a thing or an idea
• Index / Indexical Signs: signs where the signifier is caused by the signified, e.g., smoke signifies fire.
• Icon / Iconic sings: signs where the signifier resembles the signified
• Symbol /Symbolic (arbitrary) signs: signs where the relation between signifier and signified is purely conventional and culturally specific.
SYmbols
5. Iconicity of an image
6. Types of images::analytic image
Realistic images
Antonio López.Gran vía
Figurative images
Paul CézanneLos jugadoresde cartas. 1896
Abstract images
Chema Madoz.
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