Visual language

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Visual Language


ContextPlace and time SenderIt is the person who creates an image in order to communicate MessageIt is the content of the image- its informationThe receptor It is the person who decodes the message to understand itThe code They are the rules and norms that make the message understandableThe channel or medium - It is the vehicle or means used to transmit the information

The Function of the images

Informative - Content is transmitted in an objective way

AestheticImages that communicate mainly beauty and harmonyThe Function of the imagesThe Function of the imagesExpressive Images stimulate the receivers feelings. The point is not what we see in the image, but the emotions we feel when we look at it

ExhortativeThey try to persuade the receiver to do something, to buy a product, to believe an idea or to do a task. The Function of the images

Narrative The image tells a story The Function of the images

Social The Function of the images

2. Basic elements in visual language

DotLinePlaneColourTextureVolume3. Signifier and signifiedSignifier: any material thing that signifies, e.g., words on a page, a facial expression, an image.

Signified or meaning: the concept that a signifier refers to.

4. Visual SignsSign: anything which can represent a thing or an ideaIndex / Indexical Signs: signs where the signifier is caused by the signified, e.g., smoke signifies fire.

Icon / Iconic sings: signs where the signifier resembles the signified

Symbol /Symbolic (arbitrary) signs: signs where the relation between signifier and signified is purely conventional and culturally specific.


5. Iconicity of an image

6. Types of images::analytic image

Realistic imagesAntonio Lpez.Gran va

Figurative images

Paul CzanneLos jugadores de cartas. 1896Abstract images

Chema Madoz.