2. In visual communication, the image is veryimportant because
it is the main element ofcommunication. 3. What do these images
have in common? 4. What do these images have in common?in all of
them there is a car 5. What is the main difference of these images?
6. What is the main difference of these images?the purpose of each
image 7. Purpose of an image means the message itwants to
transmit.So the image can have different functions invisual
language depending on the purpose.we can distinguish:Informative
images Exhortative images Expressive imagesAesthetic images 8.
Informative imagesContent is transmittedin an objective way.They
are clear, directand objective. 9. 90807060504030201001er trim.
2dotrim.3er trim.4to trim.EsteOesteNorte 10. Exhortative imagesMost
advertising images areexhortative.They try to persuade thereceiver
to consume aproduct, a service or an idea. 11. Expressive
imagesImages stimulate thereceiver's feeling.The point is not
whatwe see in the image,but the emotions wefeel when we look at it.
12. Aesthetic imageImages communicatemainly beauty andharmony.They
are created for usto enjoy. 13. Sometimes, in the same image can be
more than one of these functions.
