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1Consider your audienceWhen the content is too simple, people will be bored. When it is too difficult, people will be … bored! To make your presentation truly compelling, think of it from an audience’s perspective.
2Direct delivery or take-away?When you plan to use the presentation as a visual aid for a “live” presentation, you can keep it far more simple than one distributed via e-mail (which needs to be self-explanatory).
3Be engagingThink about format – use pictures, illustrations and even practical demonstrations where appropriate to keep the focus of the crowd. And be confident and engaging! Personality will keep the audience in the palm of your hand!
4Every good story has a climaxLong, dull and narrative presentations never seem to end! But presentations are like movies: they need a climax! Create curiosity by posing a question in the beginning, and then work steadily towards the answer!
5Design has a function!A proper design is one of the most under-appreciated elements of presentations. Design doesn’t just mean “branding” – you can use it to give focus to the important points of your presentation.
Use text formatting to help with emphasis, but don’t overdo it! Too much and you’ll lose the audience altogether.
6Keep it simpleThe simpler you can present your information, the easier it will be for the audience to remember it. Remove all redundant content and replace text with visuals where possible. It can be a long and painful process, but it will drastically improve the experience of your audience.
7Leave a lasting messageUsually, the aim of a presentation is to effect change. Whether through a new clinical guideline, or perhaps a product launch, the end of your presentation could well be the beginning of this change.
Be conscious about what you want to achieve with your presentation, and ensure the audience goes home with its goal fresh to mind.
About the author
Wesley Portegies, MBACo-Founder, Marketing Director of Medicalwriters.com
+41 79 651 37 95
Wesley has over 10 years’ experience as a marketing manager in the medical industry. He has successfully launched several products in the medical device market and has a great passion for sales and marketing.
If you’re interested in working together, get in touch!
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