Embed Size (px)
DESCRIPTION
Citation preview
Preparing and Delivering Persuasive
Presentations
Lisa A. Sisco, Ph.D.
More than 70% of business
professionals admit they’ve
either felt sleepy or dozed off
during an “uninteresting”
business presentation.
College students regularly fall asleep during class presentations.
According to research into the human brain, most people are easily bored.
You have about 10 minutes,
that’s all.
What are most presentations so darn
boring?
It’s all about
ME.
Will YOUR presentation put people to sleep?
or grab their attention?
The secret of a powerful presentation . . .
It’s not about you at all.
It’s all about THEM (your audience).
A powerful presentation will focus on your audience and their needs from the very beginning . . .
So how do we make presentations that will dazzle our audience (or at least keep them awake?)
Here’s what you can do . . . .
INNOVATION
PART 1:
Make your ideas sticky.
Frame your information in a way that will get people’s attention and keep it.
Six principles of sticky ideas . . .
1. Simplicity
So, focus your information on a single,
memorable point
2. Unexpectedness
3. Concreteness
Use Vivid Examples
4.
5. Elicit Emotion
Stories
6. Tell a Story
Here’s what you can do . . . .
DISCIPLINE
PART 2:
Control and organize your information
Give the audience a road map to
follow.
Cut unnecessary information.
Plan a powerful ending.
Here’s what you can do . . . .
RAPPORT
PART 3:
Engage your audience.
Be Conversational
2. Delivery
Create Rapport
Show
Enthusiasm
Maintain Natural Eye Contact and Body Movement
Be Yourself
• Speak slowly• Let pauses work for you• Use variety in tone• Don’t use the podium as a
crutch• Prepare ‘easy to skim’ notes
2. Delivery
Dale Carnegie’s Golden Rule
Never, ever exceed the
amount of time allotted for your presentation.
Using Visual Aids
• Use visuals or props selectively
• Keep your eyes on your audience
• Keep visuals simple and brief
• Anticipate and prepare for problems
Minimize speaking anxiety . . .
Practice . . .
Practice…
Practice.
And be prepared.
Appropriate Technology
And a low tech backup.
