Promotions

Anisa Bibi 8016

Promotions The way the music industry markets upcoming events is, through promotion adds, and

promotional posters, which they place around different area’s to try and grab the audiences eye. The whole idea of a poster is to make it eye-catching and have bright colours, which attract the consumers.

What is more is that they are very simply laid out, as they do not contain much information, just enough to attract the right type of audience and tell them what it is about.

The codes and conventions of a promotion are… Song title Artists name Release date Main image Website Different forms of accessing the music

The majority of the writing is in white and this really stands out against the background. The name Jay Sean is written in the similar style he uses for all his albums and it is written in red. This suggests love and warmth and this image ties in with the title of the song, do you remember.

The picture also ties in with the album as he appears to be looking in the distance as if he is remembering something, or he is distracted by something or someone.

The persuasive, yet demanding language is enticing for the audience as it says, “BUY” the capital lettering draw the audiences eyes to it. The grey/ silver writing gives it all a clean and clear view. Thus revealing it would be eye catching to the readers eye as they can see what it is telling them.

The poster also acts as a reminder of his previous popular song, down. By referring to it as the #1 smash, this reminds the audience that he is a really good artist and so his music must be good.

What's more is that it offers a new range of formats for downloading the song also.

This can also be offered to a whole new market.

The legal signs on the bottom right hand side reveals to the audience which marketing and distributing company owns his rights.

Notably it also tells you where you can access it from. This makes it easier for the customers to access it and retrieve it.

The date on the right is also very clear.

The date is very unique as it stands out and is informative for the audience. This would attract the audience first as it is right at the top.

The title is also in the same font as the date, which makes it clear to read and the audience can tell exactly what is being written also the title and date formulates a link between them. The title “circuit” is written with a glow, which makes it seem like a actual circuit as the continuous colourings run through.

The colours used in the promotion are bright and in your face, as the image is a bright blue man. At the first glance you are drawn to the man. Again following that behind the blue man there are small people dancing, this emphasizes the club feel.

As you see he is supposed to be a DJ, which is why he has a mixing desk in front of him. After looking at that you can tell that this is a club promotion.

The colours also tie in with the club theme as they are dark and bright.

The white writing on the side is make sit clear to see which DJ’s will be present on the day.

The layout is easy to read.

As you look further down you can see some special performance also this can also attract the people as they might see their favourite performer and want to come.

Website on which you can see more upcoming events

The disco ball matches Beyonce dress, suggesting a link between the two. This is further emphasized by the body position of Beyonce as she is leaning into the disco ball. The clothes are also suggestive, as it shows a lot of cleavage, portraying the traditional hip-hop female artists. The female artists tend to be portrayed as sex symbols.

The writing is elegant and written in gold, suggesting royalty and elegance. This is emphasized by the fancy background behind her name also. All these little details give her name a whole new edge as they emphasize her passion and excess wealth.

Her hair succeedingly goes hand in hand with the colour scheme also.

Once again in gold there is LIVE written underneath the title, this creates a centre of attention just like the image.

Her arched eyebrows give her more of a sophisticated look and create eye contact with the audience this feels as if she is looking directly at you and once again draws attention to the promotion.