INSTANT PROMOTION

Bradley J. SugarsPresented by :

Adhik Novianto

PRESS RELEASEPRESS RELEASE

• what is a successful press release?what is a successful press release?

• What makes a successful  press release?

h i i f l• The seven steps to writing successful press releases

Wh t ti ?– Who are you targeting ?

– Where should you run your article ?

– What  are you going to say ?

– How to write your press release?How to write your press release?

– How long should your press release?

– When you run your press release ?

– What else do you need to think about?

DIRECT MAIL

• what is a successful direct mail campaign?p g• What makes a successful direct mail campaign?• The seven steps to writing successful direct mail letterp g

– Why use direct mail?– Who is your target market?Wh d fi d i bl li ?– Where do you find a suitable list?

– What do you want to say to your prospect?– How will you write a letter that work?How will you write a letter that work?– When to mail your letter?– What else do you need to think about?

BROCHUREBROCHURE• what is a successful brochure?what is a successful brochure?

• How do you want know when your brochure is working?

• The four steeps to creating brochure?The four steeps to creating brochure?– What do you want say?

– How do you want your brochure to look?y y

– Where should you get them printed?

– How should you use them?

FLYER

• what is a successful Flyer campaign?what is a successful Flyer campaign?

• What a makes a powerful flyers?

• The seven steeps to creating flyer?The seven steeps to creating flyer?– Why use flyer?

– Who is your target market?y g

– Where do you want to drop your flyer?

– What do you say?

– How to write your flyer?

– When you should you drop flyer?

– What else do you need to think about?

BUSNESS CARDS AND LETTERHEAD

• TESTING AND MEASURINGTESTING AND MEASURING

• SEVEN STEPS TO CREATING YOUR NEW BUSINESS CARDS AND LETTERHEAD– What you want say

– How do you want your stationary to look?

– Where should you get them pronted?

– How should you use them?

WRITING KILLER HEADLINEWRITING KILLER HEADLINE

• Press releasePress release

• Direct mail, flyer, brosurId tit k t– Identity market

– Benefit

– Generate interest

CREATING POWERFUL OFFERCREATING POWERFUL OFFER

• What I a great offer?What I a great offer?• Type of offer

– The added value with soft dollar costThe added value with soft dollar cost– The package offer– Discount versus bonus offers– Valued at offer– Time limited offer– Guarantee offersGuarantee offers– Free offers

Break event analysisyTesting and measurement

THANK YOUTHANK YOUFOR YOUR ATTENTION