Promotions presentation

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    26-Jan-2015

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Class project presentation

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<ul><li> 1. Andrea Beham<br />Avery Callon<br />Tory Dawson<br />Taylor Malloy<br />Zach Smith<br /></li></ul> <p> 2. 3. Bass Pro Shops History<br />Founded in Missouri in the year 1972<br />by John L. Morris<br /> 4. Product Lines <br />Archery<br />Fishing<br />Hunting<br />Boating<br />ATVs/UTVs<br />Casual Apparel<br />Camping<br /> 5. NEW<br /> 6. Mission Statement<br />To be the leading merchant of outdoorrecreational products inspiring peopleto love, enjoy, and conserve the greatoutdoors.<br /> 7. Marketing Considerations<br />Lower than competitors pricing but great quality<br />Entry level products <br />Will be sold at all of our locations no matter the geography, online and in catalogs<br />Promoting across several media vehicles<br /> 8. Target Market/Target Location<br />Men ages 10-65, then women<br />Continue to target loyal customers but also target new consumers<br />Interest in extreme sports and enjoy the outdoors<br />Geographically: north and south central regions - good climate<br />Ideal= gregarious, outdoorsy, adventure seeking, and impulsive<br />Psychographic segmentation- target by interests, activities and opinions<br />Action oriented- Experiencers that are young, enthusiastic<br /> 9. Health<br />Idea of vacation<br />Adrenaline<br />Benefits<br /> 10. Packaging/Store Layout<br /> 11. Competition<br />Cabelas<br />REI<br />Academy<br />Bike World<br /> 12. Media Strategy<br />Magazine Ads<br />In-store advertising<br />Billboards<br />Event Sponsorship<br />"Onthe Edge<br />Catalog<br />Internet<br />Direct Mail Coupons<br /><br /> 13. 14. Media Strategy<br />Magazine Ads<br />In-store advertising<br />Billboards<br />Event Sponsorship<br />"Onthe Edge<br />Catalog<br />Internet<br />Direct Mail Coupons<br /><br /> 15. <br /><br /> 16. <br /><br /> 17. Media Strategy<br />Magazine Ads<br />In-store advertising<br />Billboards<br />Event Sponsorship<br />"Onthe Edge<br />Catalog<br />Internet<br />Direct Mail Coupons<br /><br /> 18. 19. Budget<br /> 20. SWOT Analysis<br /> 21. Questions??<br />BREAKING NEWS<br /></p>