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presents the Future Of Light sponsored by
Get the full report as a tablet app:www.psfk.com/future-of-light
Featuring:
• 12 Trends And 4 Macro Themes
Described In Detail
• 40+ Best-In-Class Manifestations
Brought To Life
• Reactions From Leading Experts
• Supporting Research And Statistics
• Video Content
Available in the and stores
sponsored bypresents the Future Of Light
Introduction Light’s importance in daily life cannot be overstated. As a
tool it has the ability to do everything from creating the
perfect ambiance in an interior space to telling engaging
stories that draw audiences in. It can promote feelings of
well-being, build vibrant communities or set the stage for
a grand reveal, yet it is often only noticed in its absence.
With this report, PSFK showcases the vast potential that light
has to positively impact people’s lives across the globe.
Supported by technological advances that have improved
efficiencies, cost and control, innovators are exploring the
powerful ways lighting can be deployed for a range of
experiences and applications.
The Future Of Light report was funded with the kind sponsorship of Philips Lighting
sponsored bypresents the Future Of Light
LightThe Future of
Future Of Light
Light For Life
Enlightened Communication
IlluminatedExpression
LuminousRelationships
LUMINOUS RELATIONSHIPS
1. Responsive
Environments
2. Welcoming Light
3. Remotely Connected
ILLUMINATED EXPRESSION
4. City Branding
5. Sound Syncing
6. Light Painting
ENLIGHTENED COMMUNICATION
7. Bound By Light
8. Speed of Light
9. Guiding Light
LIGHT FOR LIFE
10. Light Therapy
11. Mood Lighting
12. Sustaining Light
presents the Future Of Light
Executive Summary
sponsored by
sponsored bypresents the Future Of Light
Luminous Relationships
Lighting designs that trigger positive emotional responses, changing a person’s relationship with their friends and family, their surroundings and even the products that occupy their lives.
Remotely Connected
Welcoming Light
Responsive Environments
“Light’s a joy. People respond to light. It makes places lively and engaging.”
Barry Richards Principal and Studio Leader. Rockwell Group
LightThe Future of
sponsored bypresents the Future Of Light
LightThe Future of
Designers are leveraging advanced
sensors to develop connected products
and environments that respond to a
person’s proximity or touch with novel
lighting experiences. These technology-
enabled solutions help create an intuitive,
and highly personalized link between
people and world around them.
ResponsiveEnvironments
Luminous Relationships
sponsored bypresents the Future Of Light
Desk Lamp Responds To Mood Of Its Owner And Environment
Responsive Enviornments > Luminous Relationships
Clyde
sponsored bypresents the Future Of Light
Centralized Lighting Center Enables Intelligent Control On A Citywide Scale
Responsive Enviornments > Luminous Relationships
Philips CityTouch
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LightThe Future of
Derelict and forgotten urban spaces are being
reinvigorating through the deployment of
creative lighting displays that promote safety
and community. By harnessing the potential
of light to create alluring environments, these
installations challenge long-held assumptions
around spaces fallen into disuse, carving out
new possibilities around congregation, play,
and safe passage.
Welcoming Light
Luminous Relationships
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London Pedestrian Walkway Illuminates Overhead To Promote Safety
Welcoming Light > Luminous Relationships
Clink Street Tunnel Project
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Recreational Space In France Glows For Nocturnal Use
Welcoming Light > Luminous Relationships
Glow In The Dark Skatepark
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LightThe Future of
Synced lighting experiences are helping
to bring to life the shared connections
between people. With their capacity to
bridge remote experiences or react to
proximity, these lighting displays are being
creatively deployed to evoke an emotional
response between participants.
RemotelyConnected
Luminous Relationships
sponsored bypresents the Future Of Light
Handmade Jewelry Lights Up When Fiancé Is Nearby
Remotely Connected > Luminous Relationships
LED Engagement Ring
sponsored bypresents the Future Of Light
Connected Beer Bottles Sync With One Another To Create Interactive Show
Remotely Connected > Luminous Relationships
Heineken Ignite
sponsored bypresents the Future Of Light Sound Syncing
“Light on an urban level is really powerful because it brings attention to what actually is a dark shadow. The best cities have really worked with light to exemplify or stress certain things they want to emphasize.”
Winka Dubbledam Principal. Archi-Tectonics
City Branding Light Painting
Scalable lighting technologies are making it possible for individuals, brands and entire cities to visually express their identity and imagination and communicate their vision to the wider community.
LightThe Future of
Illuminated Expression
Designers are breathing new life into
buildings and urban infrastructure through
the construction of dynamic lighting
displays that can add iconic elements to
their home cities. By creating scalable,
visual displays, these initiatives offer artists
and designers a blank canvas for their
creative reinterpretation and reinvention
of otherwise familiar cityscapes.
City Branding
LightThe Future of
City Branding > Illuminated Expression
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Iconic San Francisco Bridge Pulses With Lights
City Branding > Illuminated Expression
Bay Lights Project
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Qatar Crystal Ball To Light Up For 2022 FIFA World Cup
City Branding > Illuminated Expression
Crystal Ball Building
LightThe Future of
Lighting installations that respond to sound
are converting external inputs into vibrant
lighting displays that allow people to
experience the noises around them in new
ways. By capturing the physical qualities of
sound as engaging visual installations, these
displays highlight local aspects of a place, tell
compelling stories and bring people together
around shared, interactive experiences.
Sound Syncing
Sound Syncing > Illuminated Expression
sponsored bypresents the Future Of Light presents the Future Of Light / sponsored by Philips Lighting
Underpass Installation Transforms Blaring Traffic Noise Into Animated Art
Sound Syncing > Illuminated Expression
Silent Lights
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Ceiling Light Syncs With Music To Create Enticing Retail Environment
Sound Syncing > Illuminated Expression
Snog Store
LightThe Future of
Technologies are tracking people’s
ephemeral gestures and translating
them into graphic images of light. These
installations are lowering the barrier to
engagement through intuitive interfaces
which instantly respond to user movements,
allowing anyone to playfully experiment
and create a desired outcome.
Light Painting
Light Painting > Illuminated Expression
sponsored bypresents the Future Of Light
Gesture Tracking Tech Lets Kids Draw In The Air And Onto An iPad
Light Painting > Illuminated Expression
Crayola Light Marker
sponsored bypresents the Future Of Light
Illuminated Surface Glows When Sprayed With Water
Light Painting > Illuminated Expression
Water Light Graffiti Project
sponsored bypresents the Future Of Light
LightThe Future of
Guiding LightSpeed Of LightBound By Light
Solutions that investigate the way light can be used as a communication tool, either visually conveying information through color, design and frequency or as a medium for transmitting data over distances.Enlightened
Communication“There is no architecture if there is no light. You can create a space just with lighting and you can play and change the space with lighting rather than having to change the space by rebuilding it. I think light as a physical boundary is a much softer and more friendly approach to boundaries in general.”
Winka Dubbledam Principal. Archi-Tectonics
sponsored bypresents the Future Of Light
LightThe Future of
Designers are exploring the use of light
as a substitute for physical boundaries,
helping to change the way people perceive
their surroundings. These solutions work
to demarcate new areas on demand,
creating flexible environments which can
accommodate different use cases and be
redefined according to needs.
Bound By Light
Enlightened Commumication
sponsored bypresents the Future Of Light
Roving Bus Uses Lasers To Create Soccer Fields Anywhere
Bound By Light > Enlightened Commumication
Nike Projected Soccer Field
sponsored bypresents the Future Of Light
Installation Redefines Interior Walls Using Only Light
Bound By Light > Enlightened Commumication
Vanishing Point
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LightThe Future of
Innovators are exploring the speed
and rate which light can be used to
transfer and communicate information.
Whether by beaming hyper-relevant
data and information to phones in a retail
environment, or converting real-time data
streams into intuitive and engaging visual
information for public display, these lighting
solutions help inject relevant information
into a person’s surroundings, providing an
added layer of context.
Speed Of Light
Speed Of Light > Enlightened Commumication
sponsored bypresents the Future Of Light
Light Infographic Illustrates Nearby Wi-Fi Signal Strength
Speed Of Light > Enlightened Commumication
Immaterials
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Supermarket LEDs Send Discounts To Shoppers’ Phones
Speed Of Light > Enlightened Commumication
Emart Sales Navigation
LightThe Future of
Innovations leveraging advances in
projection technology are mapping
directional cues and heads up warnings
onto any surface in real-time, enhancing
wayfinding and safety. Oftentimes cued
to react to different circumstances or
deployed on-demand, these technologies
deliver a visual guide and assurance
where and when people need it.
Guiding Light
Guiding Light > Enlightened Commumication
sponsored bypresents the Future Of Light presents the Future Of Light / sponsored by Philips Lighting
Stop Sign Projected Onto Mist Hangs In Mid-Air
Guiding Light > Enlightened Commumication
Soft Stop
sponsored bypresents the Future Of Light
Projected Arrows From Phones Create Indoor Wayfinding System
Guiding Light > Enlightened Commumication
MIT Guiding Light
sponsored bypresents the Future Of Light
Light For Life
Innovations that explore the transformative power of light and its ability to positively impact the lives of individuals and communities by promoting well-being and creating more opportunities for economies and activities to take place at all hours of the day.
Sustaining LightLight Therapy Mood Lighting
LightThe Future of
“I think the interesting part is first you decide what emotions are you trying to tease out and then how do you deploy the elements at your disposal to create it? I think that, for me, lighting is one really important part of the toolkit.”
Ed Bakos Managing Director. Champalimaud
sponsored bypresents the Future Of Light
The Future of
Light
Novel products are exploring how lighting
technology can aid in replicating and
resetting a person’s natural biometric
rhythms. By mimicking natural cycles,
these innovative solutions approach light
as a method for holistically restoring a
person’s balance and focus.
LightTherapy
Light For Life
sponsored bypresents the Future Of Light
Shower Light Sequence Helps Cure Jet Lag For Travelers
Light Therapy > Light For Life
Photon Shower
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Hospital Room System Mimics Natural Light To Aid Recovery
Light Therapy > Light For Life
Philips HealWell
sponsored bypresents the Future Of Light
LightThe Future of
New products and environmental designs
are using the calming properties of light
to attempt to instill people with feelings of
peace and tranquility. These innovations are
experimenting with how light’s color, intensity
and design can be intentionally deployed to
help improve health and well-being.
Mood Lighting
Light For Life
sponsored bypresents the Future Of Light
Responsive Wall Calms Children Pre-Surgery
Mood Lighting > Light For Life
The Nature Trail
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Swedish Bus Stops Provide Therapeutic Glow To Help Fight Winter Blues
Mood Lighting > Light For Life
Bus Stop Light Therapy
sponsored bypresents the Future Of Light
LightThe Future of
Innovative systems are using alternative
sources of energy to power sustainable,
low-cost lighting solutions, creating new
opportunities for people living with limited
resources. By exploring new methods for
capturing and repurposing the resources
at hand and making light accessible to
everyone, these products showcase the
power light has to change people’s lives.
Sustaining Light
Sustaining Light > Light For Life
sponsored bypresents the Future Of Light
Solar Power Lights Up Community Soccer Fields At Night
Sustaining Light > Light For Life
Philips Light Centers
sponsored bypresents the Future Of Light
Lamp Powered By Gravity Could Help Illuminate Developing Countries
Sustaining Light > Light For Life
Gravity Light
WHAT’SCHANGING?
The World Needs More Light The world’s population is expected to increase by one
billion by 2025. The World Needs to Get Smarter Most lighting today is old and inefficient, Governments are
actively mandating the migration to smarter energy efficient
technologies like LED, unlocking significant opportunities for
energy savings. The World Is Increasingly Digital The digitization of light through technologies like LED is
changing the way people use and interact with light.
THE ERA OF CONNECTED LIGHTWith the global urban population set to pass five billion by 2030,
we are developing innovative solutions that will help meet the
future demands of city living. Philips CityTouch enables dynamic,
intelligent control on a citywide scale—providing light precisely
when and where it is needed. Combined with the switch to energy-
efficient LED lighting, CityTouch can achieve up to 70% savings in
energy and maintenance costs when compared to conventional
lighting.
At home, our web-enabled Hue LED lighting system brings a new
era in home lighting with an endless color palette and advanced
white light to help people relax, read, concentrate or energize. It can
also connect to internet services and use geofencing technology
to allow bulbs to act as your information update stream, your
guard dog, your email alert or something as simple as illuminating
gradually as the sun sets.
Light has a positive impact on people, affecting their physical,
emotional and mental states.
In schools, our SchoolVision lighting system allows teachers to
control the classroom atmosphere and tailor the light to suit the
learning task or the time of day.
We conducted various studies at primary schools that showed:
• an 18% improved attention span, in the Netherlands
• a 33% faster reading style, in the US
In hospitals, our HealWell patient lighting is designed to enhance
the care environment. The system produces gradually changing
lighting levels throughout the course of the day, simulating the
changes in outdoor light on a sunny day. Research shows that
this has a positive effect on patients’ sleep patterns, and therefore
their health and well-being.
HARNESSING THE POWER OF LIGHT
LIGHT BECOMESMORE EFFICIENTLighting accounts for roughly 19% of the world’s
electricity consumption, with about 75% of all global
lighting using old, energy inefficient solutions.
Switching all lighting to energy efficient solutions,
would save around 40% of lighting’s electricity
consumption. Or a saving of:
• $170 billion on electricity costs
• 670 million tons of CO2 equivalent to
approximately 642 power plants or 1,800 million
oil barrels
As part of our commitment to creating a healthier
and more sustainable world, we are leading the
world with our energy efficient lighting innovations.
We recently reached a new tipping point: the world’s
first prototype lamp that produces a record 200 lumen
per watt (lm/W) of high quality warm white light.
The 200lm/W LED uses only half the energy of
current LED and fluorescent tube lighting. This
shows the impact of this innovation.
As part of our commitment to creating a healthier and
more sustainable world. Philips will continue to shape
the future with ground-breaking lighting innovation.
Together we transform environments, create experiences and shape identities.Light gives us the power to inspire, to uplift, to comfort and heal as well as to create safety and spectacle.
presents the Future Of Light sponsored by
Get the full report as a tablet app:www.psfk.com/future-of-light
Featuring:
• 12 Trends And 4 Macro Themes
Described In Detail
• 40+ Best-In-Class Manifestations
Brought To Life
• Reactions From Leading Experts
• Supporting Research And Statistics
• Video Content
Available in the and stores
sponsored bypresents the Future Of Light
PSFK Labs 42 Bond Street, 6th Floor
New York, NY 10012 USA
labs.psfk.com
Piers Fawkes
CEO & Founder
+1 646.520.4672
Scott Lachut
Director, Consulting
+1 646.520.4672
PSFK is the go-to source for new ideas and inspiration. Mil-
lions of creative influencers and business leaders visit PSFK.
com every month to read about the emerging ideas, provoc-
ative perspectives, and exhilarating innovations identified by
our editorial team. Through our website, event series, and cre-
ative consultancy, PSFK Labs, we provide readers, attendees,
and clients with rich content and deep insights that encour-
age new ways of thinking, spark vibrant conversations, and
inspire thrilling visions for the future.
PSFK Labs is a trends-led business innovation company that
provides its clients with ideas and inspiration. Our trends re-
search helps companies evolve their products, services and
marketing communications to meet the changing behaviors
and expectations of their clientele. We employ a unique meth-
odology to deliver trends research, together with future-for-
ward business concepts and use-case scenarios to a client list
that includes American Express, BMW, Microsoft, Target and
Pepsi.
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