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FUTURE OF RETAIL: Reinvention & Revolution: Retail On Demand & The New Brand Champions
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FUTURE OF RETAIL
Reinvention & Revolution: Retail On Demand & The New Brand
Champions
MUSIC PAYMENTS RETAIL
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Modern Shopper’s Demands
• Sophistication Based On Personal Knowledge
• Prepared To Trade Data For A Better
Experience
• Instant Access To Expertise
• Takes Advantage Of Technology
• Offered A Perfect Match
Retail On Demand
RETAIL ON
DEMAND
Service With An Opt In
“Give Me Personal Attention And Better Service”
STYLISTS LOOK TO YOUR PAST PURCHASES TO
TAILOR ADVICE
MODCLOTH
LOCATION AWARE APP PROVIDES SALES-STAFF
WITH CUSTOMERS’ PREFERENCES
NEIMAN MARCUS
Subject Specialist Staff members with specialized knowledge bases who can provide smarter
answers and product recommendations to their customers in-store, online
and over the phone.
RETAIL ON DEMAND
SHOPPER COACHING
“Teach Me How To Use This”
MOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TO
WORK ON BIKES THEMSELVES
MOTOMETHOD
EXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOW
TO ACESS HIGHER AUDIO PERFORMANCE
LENBROOK
“LET ME SHOP WHAT I LIKE”
GLIMPSE
SOCIAL SHOPPING CHANNEL USES FACEBOOK
‘LIKES’ TO BUILD CUSTOM CATOLOGS
SOCIAL DISCOVERY PLATFORM CONNECTS
CONSUMERS SHOPPING FOR ELECTRONICS
CURISMA
Experience Centers Best-in-class brands are creating experience centers where consumers are
approached, not only as shoppers, but as sophisticated learners who are
eager to engage and create
“LET ME BUILD THE PERFECT ONE FOR ME”
CUSTOMIZING MODULAR FURNITURE ONLINE AT
AN AFFORDABLE PRICE
EVOLVEX
3D PRINTING KIOSK ALLOWS RETAILERS TO
OFFER CUSTOMERS PERSONALIZED OBJECTS
FUJIFILM
Reading The Customer Opt-in services that allow customers to make their personal data available to
members of staff in exchange for the promise of tailored service, product
recommendations and optimization.
RETAIL ON DEMAND
FIT WITH A CLICK
“HELP ME CHOOSE THE PERFECT FIT”
WEBCAM ENABLED ALGORITHM ENSURES CUSTOMERS
FIND THE RIGHT FIT ONLINE
UPCLOAD
AUGMENTED REALITY APP TESTS POTENTIAL
FURNITURE IN CONSUMERS’ HOMES
SAYDUC
K
Modern Shopper’s Demands
• Wants to Have A Say On What Is Produced
• Enjoys Lending A Hand To Fellow Shoppers
• Will Gather People Around To Get A Better
Price
• Wants To Be Rewarded For Sharing Shopper
Expertise
New Brand Champion
THE NEW BRAND
CHAMPION
Setting The Stage By clearing the air before customers enter a store and calling out targeted
moments for valuable interactions, retailers are helping to create the
foundations of a focused and worthwhile interaction
THE NEW BRAND CHAMPION
SHOPPER AS
AFFILIAT
“LET ME SELL ON YOUR BEHALF”
COMMISSION FEES EARNED BY INFLUENCING
ONLINE PURCHASES
MULU.ME
GAME LETS PLAYERS COMPETE AND EARN REWARDS
BY SETTING UP VIRTUAL BOUTIQUES
STYLMEE
Shoppers are looking to harness the wealth of information and preferences
they callout, and create online, bringing the cache of information with them to
help inform and support their decisions
Customer Abassadors
“LET ME HELP DECIDE WHAT’S SOLD”
COMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERS
IN CARD MANAGEMENT AND PROFITS
BARCLAYCARD RING
CONSTRUCTION BRAND ASKS TRUCK DRIVERS TO WEIGH IN
ON THE DESIGN OF ITS UPCOMING LINE
CATERPILLAR
Meta-Library By tapping into the wealth of online information by leveraging image
recognition search and augmented reality to present detailed information and
contextual relevance, users are able to use information without being tied to
a specific medium or behavior.
“HELP ME DECIDE WHICH ONE TO
BUY”
SERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FOR
REAL-TIME PRODUCT CONSULTATIONS
NEEDLE
INSURANCE COMPANY RECRUITS EXISTING POLICY
HOLDERS TO ADVISE POTENTIAL CUSTOMERS
KYSY VAIKKA
Layered Virtual
Showcase A new set of digital services are enabling shoppers to visually experience
and experiment with products before they buy.
With a growing level of peer to peer communities that are working together
and searching for service answers, the right information is being rewarded
and being presented in easy formats for large groups of people to use and
share.
“LET ME NAME MY PRICE”
APP LETS RETAILERS COMPETE TO SUPPLY
HOUSEHOLD GOODS
NETPLENISH
SITE LETS CONSUMERS CREATE THEIR OWN
GROUP BUYING DEALS
HANDSUP
MUSIC PAYMENTS RETAIL
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WHY PSFK Contact
Samsung Brand Ambassador Innovations – Strictly Confidential – June 2012
Piers Fawkes
CEO & Founder
+1 646.520.4672
Jeff Weiner
Director, Business Development
+1 646.520.4665
+1 516.359.3453
42 Bond Street, 6th Floor
New York, NY 10012 USA
www.psfk.com
PSFK is a trends-led innovation company that
provides its clients with ideas and inspiration to
evolve its products, services and marketing
communications. We employ a unique methodology
to deliver trends research together with future
business concepts and user scenarios to a client list
that includes BMW, Microsoft, InterContinental
Hotels Group, Target and Pepsi.
