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THE FUTURE OF CONNECTED LIFEThe Consumer Journey To Live, Work And Play Better
SUMMARY@PSFK | #LWPBetter
Published May 2015
GET THE FUTURE OF CONNECTED LIFEIn a connected world, PSFK explores the consumer journey to live, work and play better.
– 12 trends influencing how people live, work and play
– 3 over-arching themes – Implications for how individuals and businesses – stand to benefit – Perspectives from leading experts across the
globe – Plus a 45-page full presentation deck
@PSFK | #LWPBetter
Download the Full Report at: psfk.com/report/future-of-connected-life
Access all Debriefs and Reports as a PSFK Member: psfk.com/membership
@PSFK | #LWPBetter
Piers Fawkes Founder & Editor-In-Chief
PSFK.com & PSFK Labs
In the latest thought leadership report from PSFK Labs, our team presents a plan to lead everyone to a brighter future. We’re responding to the premise (that I’m sure that many of you acknowledge) that our connected world seems to bring as many challenges as it does opportunities.
PSFK Labs’ Future of Connected Life report explores an emerging mix of tech and analog products and services that are baking efficiency, balance, and growth into people’s lifestyles as they transition between different their various phases throughout their days.
In our Effectiveness & Productivity theme we explore how on-demand services and creative life hacks are helping people offload key responsibilities and make better use of their time.
In our Balance & Awareness theme, we look at how people are achieving better peace of mind by living synchronously in the cloud, while finding time to unplug from their devices at key moments.
Finally in our Growth & Personal Development theme, we examine an ever- expanding range of platforms and services that are changing how people achieve their goals.
We see this report serving as a guide for companies to respond to the changing needs of their customers so that we can all live more happy, healthy, and productive lives.
ABOUT THE REPORT
Download the Full Report at: psfk.com/report/future-of-connected-life
Published May 2015
@PSFK | #LWPBetter
Scott Lachut President of Research &
Strategy, PSFK Labs
Modern life is a study in extremes. The rapid rise of technology and its successive integration into nearly every facet of our lives has left many of us figuring out how to adapt to its omnipresence rather than the other way around. At the same time, these very same devices offer the promise of making us more productive, expanding our social circles, and achieving our personal goals.
The result is that the boundaries that used to exist between live, work and play have for all intents and purposes disappeared. The impacts of this are very real. People are faced with a barrage of notifications coming during client meetings or family dinners. With all these devices pinging us and vying for our attention, how do we know what is important?
The desire to slow down, unplug and refocus has caused many of us to rethink our relationship with the devices that populate our lives. At the same time, it's becoming clear that not every technological innovation is useful or even necessary. With this report, the team at PSFK gathered the newest products, services and technologies from the marketplace that are helping people become their best selves while immersed in a tech-driven world. The aim of this report is to provide brands, organizations and culture-makers with inspiration to cater to the competing desires and changing needs of the connected consumer of tomorrow.
THE CONNECTED LANDSCAPE
10%have checked their phone during sex
70%of Americans check their smartphones
every 6 minutes
79%feel it will be
harder to reach their financial goals
than it was fortheir parents
80%think flexible work is
important for a positive work-
life balance
41%of employees arerequired to be
in contact outsideof work
Stress-related health issues cost the US
$180B
per year
The Modern Consumer:Never Alone, Always Connected, Constantly Consuming, Often Sedentary
Effectiveness &
Productivity
Balance &
Awareness
Growth &
Personal Development
3 KEY THEMES DRIVING THE CONNECTED LIFE
@PSFK | #LWPBetter
Embrace Every Unknown
Meld With The Network, Sense The World Around You
Ramp Up & Up
Make Friends Every Day Lose Them Just As Fast
Do What You Want & Nothing You Don’t Want
Be Anything You Choose, When You Want To
6 STEPS TO LIVE WORK PLAY BETTER
1.
2.
3.
4.
5.
6.
1. EMBRACE EVERY UNKNOWN
Release control, own nothing and dial-in to a world of instant service and constant provision. Awake with nothing planned,
tap into the culture of right time, right place, right now.
2. MELD WITH THE NETWORK, SENSE THE WORLD AROUND YOU
Fuse yourself into a network of sensors that provide assistance and connection with loved ones, your
community and colleagues. Understand both the near and distant world around you in real time.
3. RAMP UP & UPHyper focus your learning needs and evolve yourself day by day to master any subject. Embrace continual
personal growth and accept the fact that you can (learn to) do anything.
4. MAKE FRIENDS EVERY DAY, LOSE THEM JUST AS FAST
Connect with likeminds through instant matchmaking to help you meet your needs across the live, work and play spectrum. Unload them and remix your network
as your goals change and evolve.
5. DO WHAT YOU WANT & NOTHING YOU DON’T WANT
Delegate the life of chores to the machine, laser-focus task by task as you get
everything you need delivered.
6. BE ANYTHING YOU CHOOSE, WHEN YOU WANT TOBe the expert, live the life. Curate a dynamic lifestyle
which gives you the freedom to present multiple personalities to different people.
READ THE FULL REPORT In a connected world, PSFK explores the consumer journey to live, work and play better.
– 12 trends influencing how people live, work and play
– 3 over-arching themes – Implications for how individuals and businesses – stand to benefit – Perspectives from leading experts across the
globe – Plus a 45-page full presentation deck
@PSFK | #LWPBetter
Download the Full Report at: psfk.com/report/future-of-connected-life
Access all Debriefs and Reports as a PSFK Member: psfk.com/membership
ACCESS INNOVATIONPSFK membership provides you a constantly updated database of over 50,000 ideas for you to leverage as you build the future.
PSFK Membership includes access to:
•360+ Innovation Stories Monthly
•Archive of over 55,000 Ideas
•All PSFK Published Debriefs And Reports
•Events and Networking Opportunities
Become A PSFK Member to access all PSFK Labs Reports: psfk.com/membership
PREMIUMPURPLEBASIC
ABOUT PSFK LABSPSFK Labs is an innovation agent. We leverage the research skills, expert network and editorial reach of PSFK.com to offer consulting and thought leadership services to the world's most future forward companies, helping them develop new products, services, and ways to interact with their consumers. PSFK Labs has worked with Apple, BMW, Google, Nike, Red Bull, Samsung, Target and many other leading brands.
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at [email protected]
THE FUTURE OF CONNECTED LIFEThe Consumer Journey To Live, Work And Play Better
SUMMARY@PSFK | #LWPBetter
Published May 2015
