News Release

Yamaha’s ‘Mission 10000km’ flagged off today in the Capital

John Abraham & Miss India 2014 Koyal Rana graced the flag off ceremony

John Abraham was gifted his own special edition FZS FI Version 2.0

20 Riders from Across the Nation Set to Take up Yamaha’s ‘Mission 10,

000KM’

New Delhi, 14th September’14: Yamaha Motor India Sales Pvt. Ltd. flagged off its

‘Mission 10000KM’ with Bollywood star and Brand ambassador, John Abraham & Miss

India 2014 Koyal Rana at National Stadium, New Delhi today. Mission 10000km is a

holistic expedition in which the participants will embark on a journey of self -discovery

aboard the FZS FI version 2.0. It’s an opportunity that is bound to have a lasting effect

on each participant as they set out to take on this fun, yet gruelling trip of epic

proportions while discovering India in the process astride a FZS FI version 2.0 with Blue

Core. On this occasion, the company also gifted John Abraham his very own special

edition of FZS FI Version 2.0 which John gladly accepted and took it for a short spin at

the venue itself.

Commenting on the occasion, Mr. Masaki Asano, Managing Director, Yamaha

Motor India Sales Pvt. Ltd, said: “Yamaha is a young, sporty brand and we developed

this initiative to encourage safe and congenial bike riding across the nation with a theme

of ‘Discovering a whole new India in its truest form’. We have recently launched fuel

injected ‘Yamaha FZ FI Version 2.0’ featuring our new technology concept called ‘Blue

Core’ which stands for fun riding and economy which is also the official vehicle for this

expedition. With such offerings and various customers connect initiatives like ‘Mission

10000KM’; we want to encourage the concept of ‘Touring’ in India. We are certain that

our riders will have an experience of a lifetime on this amazing journey through India,

discovering and exploring the many diverse cultures this country has to offer. I am sure

by the end of this journey each one of them will have many stories to share for a

lifetime.”

Promoted by Yamaha and in association with Zeegnition, Mission 10000km is an

initiative to encourage safe and congenial bike riding across the nation with a theme of

‘Discovering a whole new India’. The touring will commence immediately post the flag

off. The 20 chosen riders will be divided into two teams of 10 bikers each, one headed

towards the East and the other, towards the West, before they converge and meet once

again in Chennai which will be their final checkpoint. The 20 rider finalists were chosen after a round of auditions that included personal

interviews and online voting. Over a thousand applications were received from across 9

cities. Only 20 out of these thousand passionate bikers stood a chance to ride free on the

open roads of India, to explore the uncharted and live out their passion on a show that is

not about competition, but about the joy of riding! For more information on the event, kindly visit www.mission10000km.com