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EVOLUTION ® DIGITAL Travel & leisure industry Keynote presentation at

Travel & Leisure industry: social media and the evolution of the travel industry

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The evolution in the travel & leisure industry with lots of examples (videos) about augmented reality, real-time apps, social media etc.

Text of Travel & Leisure industry: social media and the evolution of the travel industry

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EVOLUTIONDIGITALTravel & leisure industryKeynote presentation at

Always onDigital Marketing Manager Thomas Cook BelgiumFounder Social Marketing ForumChairman e-mail mkt taskforce IAB BelgiumBlogger @ belgiancowboys.be, molblog.nl , onlinemarketingmanager.be

Co-author of:

Always on

Always ontwitter.com/hanssmellinckx

facebook.com/smellinckx

www.onlinemarketingmanager.beAlways on

Brands need to go to the consumer and stop thinking they will come to you!

The era of socialnomics!

http://www.youtube.com/user/Socialnomics09#p/u/3/lFZ0z5Fm-Ng

Dont ignore the factsSource:Social media tracker - 2010

Dont ignore the factsSource:IAB Belgium- 2010

Dont ignore the factsSource:IAB Belgium- 2010

Facebook in BelgiumPlace24

Facebook in Belgium

Battle 1Self organiser >< organised travelling

Battle 1Self organiser >< organised travelling70%30%

The consumer changed

The old recipe:

Buyertravel agentsell

happy traveller

No more straight line

It doesnt stop with the trip

It doesnt stop with the triphttp://www.youtube.com/watch?v=K6cwIy3pWMQ

The new traveller

The new traveller Internet allows you to compare

Internet allows you to get the best price

Internet allows you to regroup

mobile allows you the same, but anywhere at any time

You changed !Mobile coupon & ticketing

You changed !A visual connected world

You changed !Already old video http://www.youtube.com/watch?v=6HDoRchR6Sg

You changed !Already old video http://www.youtube.com/watch?v=T9gH_awoyxo

You changed !The mobile city guidehttp://www.youtube.com/watch?v=H9fwHV6go-E

You changed !The mobile city guide: Londonhttp://www.youtube.com/watch?v=LM6Ysv4YLjk

You changed !The mobile city guide: so far only 1 way information streams, or are there alternatives?

You changed !Your personal travel guidehttp://www.youtube.com/watch?v=LeCtad5BplQ

Lets change the seasonLets look at the winter

The future nowWeb: augmented realityhttp://www.youtube.com/watch?v=EtpNx7Y14d0

The future nowFinding the right slopeshttp://www.youtube.com/watch?v=vQ2UFoxBvJ0

The future nowTechnology allows brands to give instant full experiences

The future nowThe full experiencehttp://www.youtube.com/watch?v=2Zfu3kIVOQw

The consumer is in controlBrand = dialogue

The consumer is in controlBrand = dialogue

The consumer is in controlBrand = dialogue

EVOLUTIONDIGITALDid you notice something about the examples?

Almost no Tour operator driven examples! Time to start!

And than there is

http://www.youtube.com/watch?v=UB606VwC-ik

EVOLUTIONDIGITALDaily updates about social media, digital marketing, mobile marketing and lots more. Connect on Twitter!

http://www.twitter.com/hanssmellinckx