Monetise

• Technology Developed over 7 years in an agency environment.

• Significant investment in development resources.• Technology delivers significant ROI performance

improvements.

The Process

Generates “keywords” based on the product data

Generates “keywords” based on the product data

Selects the most commercially viable products based on agreed rules.

Selects the most commercially viable products based on agreed rules.

Generates Optimised ads to match those keywords

Generates Optimised ads to match those keywords

Sets bid prices based on historical conversion data

Sets bid prices based on historical conversion data

Uploads campaigns in to Google, Yahoo/Bing, Google product

Uploads campaigns in to Google, Yahoo/Bing, Google product

Conti

nuou

s Pr

oces

s

Step1

Step1

Step2

Step2

Step4

Step4

Step3

Step3

Step5

Step5

Step6

Step6

Step7

Step7

Processes, cleans and translates product data.

Processes, cleans and translates product data.

Imports product data from clientImports product data from client

Step 1 – Collect & Collate Data

Step 1 - Collect & Collate

• Almost Any Format Accepted.• Updated As Often As Is Necessary.• Can Be Web Scraped If Necessary.• Main Criteria Is That Your Feed Must Have Either a

URL Or Sufficient Parameters To Generate A URL.

• Corrects Abbreviations• Translates Industry Vocabulary• Removes Prohibited Characters• Groups Product in to Logical Categories

Step 2 - Cleanse & Translate Data

Step 3 - Keyword Generation

Break Down a Holiday In To “Dimensions”

Crete

Region

Sissi

Resort

Smartline Vasia Village

Hotel

5 Star

Rating

7

Nights

All Inclusive

Basis

Greece

Area

£359

Price

October

Dep Month

Add Synonyms & Alternatives

Vassia Village

Hotel

Vassia Village Hotel

Hotel

Smarltine Vasia Village

Hotel

Smartline Vasia Village

HotelCrete

Region

Sissi

Resort

Smartline Vasia Village

Hotel

5 Star

Rating

7

Nights

All Inclusive

Basis

Greece

Area

£359

Price

October

Dep Month

Collate Additional “Buying Factors”

Spacious Rooms

Room Offer

20%

Price Offer

Private

Transfers

£110.93

Saving

Factors

Type

Family

Beach

Location

Construct Keywords Based on Dimensions

5 Star Holidays Crete

5 Star Holidays Sissi

All Inclusive Holidays Crete

All Inclusive Holidays Sissi

7 Night Holidays Crete

7 Night Holidays Sissi

Holidays Crete

Holidays Sissi

October

October

Crete

Region

Sissi

Resort

Smartline Vasia Village

Hotel

5 Star

Rating

7

Nights

All Inclusive

Basis

Greece

Area

£359

Price

October

Dep Month

Construct Keywords Based on Dimensions

5 Star Holidays Crete

5 Star Holidays Sissi

All Inclusive Holidays Crete

All Inclusive Holidays Sissi

7 Night Holidays Crete

7 Night Holidays Sissi

Holidays Crete

Holidays Sissi

October

October

CheapBargainDiscountLow Cost

Cheap

Cheap

Cheap

Cheap

Cheap

Cheap

Cheap

Cheap

Goal is to Build a Large Keyword Database• Providing they are relevant to your product..

• More Keywords Mean More Volume• More Volume Allows Flexibility on CPC• Enables Campaigns to Scale

Generate Campaigns Based on• Country• Region• Resort• Basis• Hotel Name• Rating

Step 4 – Product Selection

Which products to promote and when?

Keyword is “All Inclusive Holidays to Crete”

Cheapest? Best Saving? Best Selling? By Supplier

Step 5 – Ad Copy Generation

Creates Ads Using A Combination Of Your Data, the Seed Keyword and Buying Factors.

Generate Optimised Ad Copy

Keyword

Deluxe

Room Offer

20%

Price Offer

Private

Transfers

£110.93

Saving

Factors

Region Nts Departs Price

Crete 7 Night October £359

Rating

5*

Resort

Sissi

Hotel

Vasia Village

7 Nts in Crete from £359 5 Star Vasia Village All Inclusive.October Departures. Family Hotel.SunSave.com/Sissi_All_Inclusive

HotelDepartures

URL Resort _

Region Nts Departs Price

Keyword

Crete 7 Night October £359

Deluxe

Room Offer

20%

Price Offer

Private

Transfers

Family

Hotel Type

Factors

Nights Region Price

Rating

Dep Month

Rating

5*

Basis

Type

Hotel Name

Basis

Resort

Sissi

Hotel

Vasia Village

Generate Optimised Ad Copy

Ad version A)

Ad version B)

1000 Impressions100 ClicksConversion rate 2%CTR 10%CPC .95p

1000 Impressions97 ClicksConversion rate 2%CTR 8.5%CPC £1.20

7 Nts in Crete from £359 5 Star Vasia Village All Inclusive.October Departures. Family Hotel.SunSave.com/Sissi_All_Inclusive

Crete All Inc. From £359 7 Nights at the Vasia Village, Sissi.October Departures. Family Hotel.SunSave.com/Sissi_All_Inclusive

Split Test Engine (built in)

Keyword: Family Holidays Crete

Keyword: Cheap All Inclusive Crete

Keyword: Bargain Holidays to Crete

7 Nts in Crete from £359 5 Star Vasia Village All Inclusive.October Departures. Family Hotel.SunSave.com/Sissi_All_Inclusive

Cheap Holidays to Crete 7 Nts at the Vasia Village, Sissi.Cheap All Inclusive Deal at £359.SunSave.com/Cheap_All_Inclusive

Bargain Holidays to Crete 7 Nts at the Vasia Village, Sissi.Bargain All Inclusive Deal at £359SunSave.com/Bargain_All_Inclusive

Step 6 – Bid Management

Bid Management• Bids can be set according to custom formulae

• Based on Selling Price• Based on Margin• Based on Historical Conversion Rate• Based on a Combination of the Above

Step 7 – Uploading

UploadingCampaigns can be uploaded to…

Results

Travel Insurance Client

CPC down by 9%Conversions up by 157%Cost per conversion down by 49%

Specialist Travel Client – Year on Year

CPC down by 17.7%Conversions up by 106.6%Cost per conversion down by 24.6%

Case Study – Monetise on Ski*• In less than 90 days, Monetise was used to reduce the

cost per click from an average of .99p to .36p saving our client £166,488 over the 90 day period.

*Client is a very well known online ski holiday company. The PPC account was previously managed by an international digital marketing agency.

Cost Per Click Reductions

Leisure Company

£0.00

£0.40

£0.80 £0.61

£0.17

Before After

Car Buyers£0.00

£0.50

£1.00

£1.50 £1.12

£0.37

Before After

Watch Retailer£0.00

£0.20

£0.40 £0.36

£0.20

Before After

Insurance£0.00£2.00£4.00£6.00£8.00 £7.53

£2.49

Before After

Service Company0

50001000015000200002500030000

18074

26675

Before After

Insurance0

100200300400500600700

54

649Before After

Finance0

5000

10000

15000

20000

25000

1544719436

Before After

Conversion Increases

• Only advertises available products/services• Deep links to specific product pages• The Quality Score is high, so costs are lower• The Click Through Rate is improved• Reduces average Cost Per Click• Improves conversion rate• Increases sales & decreases costs

Benefit Summary

• Technology refined and proven over 7 years in an agency environment

• Proven track record• Long history in Travel• Technology can be provided or whole process managed

through our sister company Bloc Marketing

Why Us?