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fashion social media TokyoGlamorous.com biz plan
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A Web + Mobile Social Media Platform on Fashion for Discovery of Tokyo's up-to-date Fashion Scene in English and Other Languages
Planning Sheet v1.30
Handle with Care
Gohsuke Takama, Tokyo, Japan, 2008-2009
Initial InspirationAs well as singer Gwen Stefani sung a song "Harajuku Girls" and Paris Hilton went for shopping spree at Shibuya 109, tourists from EU, USA and Asian countries are strutting the streets of fashion spots in Tokyo concentrated in Harajuku, Omotesando and Shibuya area. They may know artist Takashi Murakami collaborated with Louis Vuitton. They've heard about names of fashion spots in Tokyo and names of brands like A Bathing Ape or Hysteric Glamour.
Tourists want to make travel plans before coming to Japan. But Google or Yahoo! won't pull up good results in English or European languages for tourists. Most of those results don't explain where to go and what's in-trend now with detailed information. Fashion blogs like FashionTribes or IamFashion keep writing how trend setter Tokyo's fashion scene is like. But famous The Sartorialist hasn't come to Japan yet. Tourists may find kitsch gothic lolita pictures instead. But what tourists look for is the stuff they can wear or apply, not such kitsch stuff for kids.
On the street of Harajuku and Shibuya, tourists wander around randomly. They try to find clothing shops, hair salons or nail salons that employ the prize winner of some nail art contest in London. But they possibly stuck at familiar brands like Prada, Dior or D&G. Because they could not find a good Tokyo fashion shopping guide book in English that covers the trendy spots in detail.
Hidden treasures are sitting on the shelf of back street shops. Tourists need to get a map and guidebooks in English to get to the location. How can they find treasures without such tools?
Mix'n Match is an important element of overwhelmingly detail indulged Tokyo's fashion as Gwen Stefani pointed out in the song. Mix'n Match requires certain degree of know-hows. Number of fashion magazines published in Japan every month exceed 40. Those magazines teach Japanese women and men how to dress, make-up, style hair, and apply nail arts. These know-hows are still hidden wisdoms for fashionistas in the many countries outside of Japan. How can they find these wisdoms?
Concept
• Web + Mobile Fashion Social Media Platform that is: • to provide visual content with text in English and other
languages on Tokyo's "fashion trend" and "beauty know-how" for the fashion consumers in UK, USA, EU and other countries through the Web and iPhone / Android type mobile devices. (21 Million iPhones sold by May 2009)
• to democratize traditional fashion media by providing supportive internet media platform for emerging new fashion designers and international class brands from Tokyo (+other key fashion cities abroad = future idea).
• to provide Visual Viral Marketing platform to trigger expansive free flow of discovery between Consumers and Suppliers/Designers on new trends and products.
• to provide User Generated, Creative Commons licensed fashion photos and content to use for fashion bloggers world wide = fashion as soft power for communication.
Plan: Web + Mobile Social Media Platform on Fashion from Tokyo
in English & Other Languages
• Periodical Updates of Fashion Scene for Style Trend Spotting– visuals and articles on real and up-to-date scene of street fashion in
Tokyo– visuals and articles on scene of runway shows and private exhibits– visuals and articles on trend of fashion items and goods from Tokyo– visuals with Creative Commons license will be provided for fashion
bloggers to induce free flow of use and for affiliated article syndication• Step by Step Visual Instructions on Beauty Technique Know Hows
– know-hows of Japanese women's fashion techniques– make-up, hair styling, nail arts
• Online Exhibit Space for Emerging Designers and Brands– membership based online showroom pages and blogs for brands
• Location Based Fashion Guide for Tourist Shoppers– membership based storefront pages and blogs for individual stores– useful interactive location maps to lead tourists to actual locations
Key Content
1. What = style 2. How = technique
3. Which = items & brands 4. Where = places
(CC BY) whorange(CC BY) whorange (CC BY) whorange (CC BY) gohsuket (CC BY) gohsuket
(CC BY) gohsuket
(CC BY) gohsuket
(CC BY) El Secretario
(CC BY) Laura Ribeiro
(CC BY) Marshall Flickman
(CC BY) LuluSmith (CC BY) supersentido (CC BY) bbaunach
High Quality Photos = "image is everything"flexible use with Creative Commons license
Key Content
• 1. What = Fashion Trend Spotting– to provide periodical update of Tokyo's fashion scene photos from
Street, Private Exhibits and Runway shows by contributors– contributing photographers with Digital SLR camera required
• 2. How = Beauty Technique Know Hows– to showcase makeup and hair styling technique of Japanese beauty
artists step by step on Westerner and various ethnicity models– with Japanese beauty professionals in editorial structure
• 3. Which = Fashion Items and Emerging Designers & Brands– to showcase fashion items of range from apparels to accessories– membership based online showrooms and blogs for emerging
designers and brands• 4. Where = Location Guide
– to provide access information of fashion spots for tourist shoppers– membership based online storefronts for individual shops
Publishing System
Fashion Trend Spotting
Beauty Technique Know Hows
Fashion Items & Goods
Fashion Spots Location Guide
Frontsite
Article Pages
Photo Pools
iPhone / AndroidViewer Apps
Target Users
• Types of users: – Designers & Suppliers = emerging fashion brands & individual stores– Active Consumers = fashion bloggers, trend seekers, & early adopters– General Consumers = women & men of 20's to 30's with iPhone/Androids
• Primary target = UK, EU, USA, Canada, Australia, English handling countries• Secondary target = Hong Kong, Korea, Taiwan, China
Discovery EcoSystem for Target UsersMediator /
Discovery EcoSystemActive
Consumers General
ConsumersDesigners & Brands
Suppliers
UGM ContributorsFashion Bloggers
Visual Viral Marketing
E-Commerce Affiliates
Store Affiliates
Aimed Visual Viral Marketing Coverage: Emerging Designers & Distinctive Brands
Fashion Consumer Population
Luxury
Established Brands
Distinctive Brands
Fast Fashion
Young Casual¥3,000(€30)
¥300,000
¥100,000
¥15,000
(€3,000)
(€1,000)
(€150)
Brands Intl
Scenes Traditional Media
Brands Jp
Chanel Dior D&G Gucci Prada Fendi Louis Vuitton Cavalli MaxMara Burberry Armani Versace Gaultier Yves Saint Laurent DKNY ...
Prices are based on psychological factor
Uniqlo Muji
Topshop H&M Zara Mango Abercrombie & Fitch GAP Forever21 Primark ...
Issey Miyake Kenzo Comme des garcons Yoji Yamamoto
YLANG YLANG G.V.G.V. SOMARTA UNDERCOVER mintdesigns Lyricism THEATRE PRODUCTS mercibeaucoup DRESSCAMP matohu Ne-net h.NAOTO ...
Cosmopolitan Look Company Glamour Nylon ...
Vogue Tatler InStyle ELLE Harper's Bazaar
Celebrity PartiesFashion ShowModels Rich circles
Emerging Designers & Brands Missing
Traditional Media CoverageStreets
Small ShowsPrivate Exhibits
Here
Visual Viral Marketing FlowContent Propagation
Photo Gallery system
Fashion Blogs in EU, Oceania & Asia Fashion Blogs in USA & Canada
Embedded Code Link Backs
Embedded Code Link Backs
Photo Use(code embed)
Photo Use(code embed)
Visual Viral Marketing FlowInterests Induction
Interests from EU, Oceania & Asia Interests from USA & Canada
Article Pages
Photo Gallery system
Fashion Blogs in EU & Asia Fashion Blogs in USA & Canada
Content AffiliateLink Backs
Content AffiliateLink Backs
Photo Use(code embed)
Photo Use(code embed)
Street Scene
Target Fashion Consumer AudiencesBehavior: What they want is not what they actually buy
= Styles can be re-created by consumers with locally available products.
Fashion Consumer Population
Luxury
Established Brands
Distinctive Brands
Fast Fashion
Young Casual¥3,000(€30)
¥300,000
¥100,000
¥15,000
(€3,000)
(€1,000)
(€150)
Prices are based on psychological factor
Style Trend Ecosystem
imitate re-create
Emerging Designers & Distinctive Brands
Established Designers & Brands €$
inspiration re-create
Target Audience Segment
Celebrity Scenes €$ Fashion Shows €$
Traditional Media
Styles can be re-created by consumers with locally available products.
Fast Fashion Young Casual
imitate re-create
Target Audience Segment
Revenue Source Opportunity: Affiliates"fashion consumers are seekers"
Fashion Trend Spotting
Beauty Technique Know Hows
Fashion Items & Goods
Fashion Spots Location Guide
iPhone / Android Viewer Apps
5 - 12% sales commission
Fashion e-Commerce Affiliates
Beauty Products
Individual Brands
High Fashion / Casual Apparel
Individual Stores
Affiliates sites are International E-commerce, not necessary to be Japanese products sites
Fashion ConsumersWorldwide
High Fashion /Casual Apparel
Beauty Products
Individual Brands
Individual Stores
Frontsite
Mobile site
Sales through Discovery
5 - 12% sales commission
5 - 12% sales commission
sales commission
Revenue Source Opportunity: Advertising"fashion consumers are seekers"
Fashion Trend Spotting
Beauty Technique Know Hows
Fashion Items & Goods
Fashion Spots Location Guide
Advertising Networks
Ad commission
Ad commission
Ad commission
High Fashion / Casual Apparel
Beauty Products
Life Style Products
iPhone / Android Viewer Apps
Fashion ConsumersWorldwide
Frontsite
Mobile site
High Fashion / Casual Apparel
Beauty Products
Life Style Products
Ad Flow
Others
Advertisers are International sites, not necessary to be Japanese products Ads
Ad
Ad
Ad
Ad
Ad
Ad
Ad Suppliers
Advertising Reach
High Fashion Casual Apparel
Beauty Products
Lifestyle ProductsAd Categories
accesses from EU, Oceania & Asia accesses from USA & Canada
Ad Flow
Others
Ad FlowAd Flow
Key Players & Fashion Content Flow
(CC BY) whorange
(CC BY) Nicolás García(CC BY) gohsuket
Frontsite
Models/Objects
Contributing Photographers
Photographer Portfolio Pages
Model Releases
Fashion Bloggers Worldwide
Editorial
Embedded Code Link Backs
Repository
DataBase
Style Look Book
Access
Analysis
Photo Gallery system
(CC BY) LuluSmith
(CC BY) bbaunach
submit
Fashion ConsumersWorldwide
Mobile site
Content Affiliate
Photo Use(code embed)
Article Pages
Content Flow
• Contributing photographers shoot street fashion, private exhibits or runway photos with model release altogether, then submit to Photo Repository through User Portfolio Pages with Creative Commons (CC) licenses (Attribution only expected)
• Photo Gallery System automatically publish submitted photos from Photo Repository with CC license displayed.
• Photo Gallery System has functions such as multiple size handling, search, tagging, embed code generation (similar to Flickr, however, Flickr does not allow users commercial use)
• Fashion bloggers worldwide and other media can use photos with condition of CC license, either embedding the code or downloading files
• Frontsite System picks up photos from Photo Gallery System reflecting interestingness and editorial controls
• Editorial team coordinate with fashion bloggers worldwide to affiliate their English (and other language) content to Frontsite and Article Pages
Marketing Opportunities
• Affiliate with fashion blog advertisers – GlamMedia
• http://www.glammedia.com/• Associate with well known blog media
– bOINGbOING • http://www.boingboing.net/
• Associate with Creative Commons content search sites– SpinXpress http://spinxpress.com/
• Approach fashion blogger clusters– http://fashiontribes.typepad.com/– http://iamfashion.blogspot.com/– http://www.bglam.com/– http://stylebytes.net/ – http://www.beautyaddict.blogspot.com/– http://highfashiongirl.blogspot.com/– http://frugal-fashionista.blogspot.com/– http://www.fashionchicks.co.uk/– many more….
• Affiliate with E-commerce sites– http://www.beautyexpert.co.uk/– http://www.net-a-porter.com/– http://www.chickdowntown.com/– http://www.shopbop.com/ (Amazon)– http://www.edressme.com/– http://www.revolveclothing.com/– http://www.internationalcheckout.com/– http://www.zappos.com/– http://www.office.co.uk/– http://www.jshoppers.com/– many more….
Why providing Creative Commons licensed fashion photos becomes viral marketing?
• Creative Commons (CC) give everyone a simple, standardized way to grant copyright permissions to their creative work. CC licenses enable people to easily change their copyright terms from the default of “all rights reserved” to “some rights reserved” (whitehouse.gov deployed CC)
• high quality fashion photos in the media are all copyrighted by publishers and fashion photographers tend to insist copyright as well
• fashion bloggers who want to write about fashion have high esthetics in design and appearance, thus they want to use high quality photos of couture, fashion items and models who wearing it
• bloggers cannot easily get permission from media and photographers while contacts are not easily available
• bloggers cannot easily get consent of model release either• in this situation, fashion bloggers often ended up just copy and paste
pictures from known media without consents• to provide CC licensed high quality fashion photos can solve these
issues and induce free flow of content use
How Tokyo's Fashion Scene interested? There are signs of the interest onto Tokyo's fashion scene is growing world wide. One good example is a French fashion blogger TokyoBanhbao. She actively explores Tokyo Style with the inspirations from Japanese fashion magazines by re-creating coordination with brands she can buy in Europe such as H&M, TopShop, then she post self portraits to her blogs and Flickr.
Why Tokyo's Fashion Scene to start from?
• While interest onto Tokyo's fashion is growing in the world wide, lack of information in English and other languages about Tokyo's scene makes it largely hidden and unaccessible from the world, thus, to bridge this gap could have a potential for online media.
• over 1200 fashion brands exist in Japan, but lack of information in English and other languages on their web site makes them off the radar
• more than 40 monthly fashion magazines published in Japan with high density content, but they only target domestic market inside Japan
• foreign visitors to Shibuya, Harajuku, Omotesando and Daikanyama area are increasing, however, lack of shopping information in English and European languages is being found (Chinese & Korean tourists have good travel guide books)– popular places such as Laforet Harajuku and Shibuya109 are not
providing web site in English
Development Roadmap
Fashion Trend Spotting
Beauty Technique
Article Pages
Photo Gallerysystem
iPhone / AndroidViewer Apps
Shopping Spots Guide
Frontsite
Fashion Items & Goods
Frontsite
User Participation
Phase1.1 Phase1.2 Phase1.3 Phase2 Phase3
Cost Element Estimate
• iPhone / Android App development• Frontsite CMS system / UI design• Photo Repository system• Photo Gallery system
– Fashion Trend Spotting – Beauty Technique Know Hows – Fashion Items and Goods – Shopping Spots Guide
• Fashion Spots Guide Map system• Member Page Multi User Blog system• Access Stat Analytics system• Marketing / PR• Web Hosting /Banwidth Charges• User Care / Tech Support• Admin / Internal Operation / Accounting• External Coordination / Biz dev
• IT Infra / Office (no office on launch) • Permanent content by editorial
– Fashion Trend Spotting– Beauty Technique Know Hows– Fashion Items and Goods– Shopping Spots Guide
• Update content by editorial– Fashion Trend Spotting– Beauty Technique Know Hows– Fashion Items and Goods– Shopping Spots Guide
3 Year Revenue/Cost Prediction (JPY)(slow growth)
Yr1Q1 Yr1Q2 Yr1Q3 Yr1Q4 Yr2Q1 Yr2Q2 Yr2Q3 Yr2Q4 Yr3Q1 Yr3Q2 Yr3Q3 Yr3Q4 Total
Revenue Estimate
Cost of Sales
Gross Margin
Sales General Admin
Operating Margin
Operating Margin / Yr
0 150,000 1,600,000 4,700,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000 20,000,000 110,450,000
3,330,000 2,445,000 1,750,000 2,250,000 1,610,000 3,110,000 3,200,000 1,700,000 3,600,000 2,600,000 3,600,000 2,600,000 31,795,000
-3,330,000 -2,295,000 -150,000 2,450,000 4,390,000 4,890,000 6,800,000 10,300,000 10,400,000 13,400,000 14,400,000 17,400,000 78,655,000
1,500,000 1,500,000 1,500,000 2,100,000 3,600,000 3,600,000 4,500,000 4,500,000 6,300,000 6,300,000 6,300,000 6,300,000 48,000,000
-4,830,000 -3,795,000 -1,650,000 350,000 790,000 1,290,000 2,300,000 5,800,000 4,100,000 7,100,000 8,100,000 11,100,000 30,655,000
-9,925,000 10,180,000 30,400,000 30,655,000
3 Year Cost Element Estimate (JPY)Yr1Q1 Yr1Q2 Yr1Q3 Yr1Q4 Yr2Q1 Yr2Q2 Yr2Q3 Yr2Q4 Yr3Q1 Yr3Q2 Yr3Q3 Yr3Q4 Total Yr1 Yr2 Yr3
iPhone /Android Apps
Frontsite CMS UIPhoto Repository
Photo Gallery sys
- Fashion Trend
- Beauty Technique
- Fashion Items Goods
- Fashion Spots Guide
Guide Map system
Member Blog system
Access Stat Analysis sys
Content dev /updates
Marketing PR / Sales
Web Hosting Bandwidth
Admin Internal Op
External Op Bizdev
User Care Tech Support
IT Infra Office
Total/Q
1500000 500000 2,000,000 2,000,000 0 0
500000 500000 500000 1,500,000 1,000,000 500,000 0
500000 500000 1,000,000 500,000 500,000 0
500000 500000 1,000,000 500,000 500,000 0
300000 300,000 300,000 0 0
300000 300,000 300,000 0 0
500000 500000 500000 500000 2,000,000 500,000 500,000 1,000,000
500000 500000 500000 500000 2,000,000 500,000 500,000 1,000,000
500000 500,000 500,000 0 0
500000 500000 500000 1,500,000 1,000,000 500,000 0
300000 300,000 300,000 0 0
800000 600000 600000 1200000 1200000 1200000 1200000 1800000 1800000 1800000 1800000 14,000,000 2,000,000 4,800,000 7,200,000
200000 200000 200000 200000 200000 200000 200000 200000 1,600,000 0 800,000 800,000
30000 45000 150000 150000 210000 210000 300000 300000 600000 600000 600000 600000 3,795,000 375,000 1,020,000 2,400,000
900000 900000 900000 900000 1800000 1800000 1800000 1800000 1800000 1800000 1800000 1800000 18,000,000 3,600,000 7,200,000 7,200,000
600000 600000 600000 600000 600000 600000 1500000 1500000 2400000 2400000 2400000 2400000 16,200,000 2,400,000 4,200,000 9,600,000
600000 600000 600000 600000 600000 1500000 1500000 1500000 1500000 9,000,000 600,000 2,400,000 6,000,000
600000 600000 600000 600000 600000 600000 600000 600000 4,800,000 0 2,400,000 2,400,000
4,830,000 3,945,000 3,250,000 4,350,000 5,210,000 6,710,000 7,700,000 6,200,000 9,900,000 8,900,000 9,900,000 8,900,000 79,795,000 16,375,000 25,820,000 37,600,000
1st Year Revenue/Cost Prediction (JPY)(slow growth)
Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo 10 Mo 11 Mo 12 Total Q1 Q2 Q3 Q4
Revenue Estimate
Cost of Sales
Gross Margin
Sales General Admin
Operating Margin
0 0 0 0 50000 100000 200000 500000 900000 1200000 1500000 2000000 6,450,000 0 150,000 1,600,000 4,700,000
1010000 1010000 1310000 1315000 615000 515000 750000 750000 250000 750000 750000 750000 9,775,000 3,330,000 2,445,000 1,750,000 2,250,000
-1010000 -1010000 -1310000 -1315000 -565000 -415000 -550000 -250000 650000 450000 750000 1250000 -3,325,000 -3,330,000 -2,295,000 -150,000 2,450,000
500000 500000 500000 500000 500000 500000 500000 500000 500000 700000 700000 700000 6,600,000 1,500,000 1,500,000 1,500,000 2,100,000
-1510000 -1510000 -1810000 -1815000 -1065000 -915000 -1050000 -750000 150000 -250000 50000 550000 -9,925,000 -4,830,000 -3,795,000 -1,650,000 350,000
Ph1 Launch* Ph2 Launch*Phase 1 Phase 2 Phase 3 Ph3 Launch*
1st Year Cost Element Estimate (JPY)Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo10 Mo11 Mo12 Total Q1 Q2 Q3 Q4
iPhone /Android Apps
Frontsite CMS UIPhoto Repository
Photo Gallery sys
- Fashion Trend
- Beauty Technique
- Fashion Items Goods
- Fashion Spots Guide
Guide Map system
Member Blog system
Access Stat Analysis sys
Content dev / updates
Marketing PR / Sales
Web Hosting Bandwidth
Admin Internal Op
External Op Bizdev
User Care Tech Support
IT Infra Office
Total/mo
500000 500000 500000 500000 2,000,000 1,500,000 500,000 0 0
500000 500000 1,000,000 500,000 500,000 0 0
500000 500,000 500,000 0 0 0
500000 500,000 500,000 0 0 0
300000 300,000 300,000 0 0 0
300000 300,000 0 300,000 0 0
500000 500,000 0 0 500,000 0
500000 500,000 0 0 0 500,000
500000 500,000 0 0 0 500,000
500000 500000 1,000,000 0 0 500,000 500,000
300000 300,000 0 300,000 0 0
600000 200000 200000 200000 200000 200000 200000 200000 2,000,000 0 800,000 600,000 600,000
0 0 0 0 0
10000 10000 10000 15000 15000 15000 50000 50000 50000 50000 50000 50000 375,000 30,000 45,000 150,000 150,000
300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 300000 3,600,000 900,000 900,000 900,000 900,000
200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000
200000 200000 200000 600,000 0 0 0 600,000
0 0 0 0 0
1,510,000 1,510,000 1,810,000 1,815,000 1,115,000 1,015,000 1,250,000 1,250,000 750,000 1,450,000 1,450,000 1,450,000 16,375,000 4,830,000 3,945,000 3,250,000 4,350,000
Ph1 Launch* Ph2 Launch*Phase 1 Phase 2 Phase 3 Ph3 Launch*
2nd Year Cost Element Estimate (JPY)Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo10 Mo11 Mo12 Total Q1 Q2 Q3 Q4
iPhone /Android Apps
Frontsite CMS UIPhoto Repository
Photo Gallery sys
- Fashion Trend
- Beauty Technique
- Fashion Items Goods
- Fashion Spots Guide
Guide Map system
Member Blog system
Access Stat Analysis sys
Content dev / updates
Marketing PR / Sales
Web Hosting Bandwidth
Admin Internal Op
External Op Bizdev
User Care Tech Support
IT Infra Office
Total/mo
0 0 0 0 0
500000 500,000 0 500,000 0 0
500000 500,000 0 500,000 0 0
500000 500,000 0 500,000 0 0
0 0 0 0 0
0 0 0 0 0
500000 500,000 0 0 500,000 0
500000 500,000 0 0 500,000 0
0 0 0 0 0
500000 500,000 0 0 500,000 0
0 0 0 0 0
400000 400000 400000 400000 400000 400000 400000 400000 400000 400000 400000 400000 4,800,000 1,200,000 1,200,000 1,200,000 1,200,000
200000 200000 200000 200000 800,000 200,000 200,000 200,000 200,000
70000 70000 70000 70000 70000 70000 100000 100000 100000 100000 100000 100000 1,020,000 210,000 210,000 300,000 300,000
600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 7,200,000 1,800,000 1,800,000 1,800,000 1,800,000
200000 200000 200000 200000 200000 200000 500000 500000 500000 500000 500000 500000 4,200,000 600,000 600,000 1,500,000 1,500,000
200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000
200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000
1,870,000 1,670,000 1,670,000 2,370,000 2,170,000 2,170,000 2,700,000 2,500,000 2,500,000 2,200,000 2,000,000 2,000,000 25,820,000 5,210,000 6,710,000 7,700,000 6,200,000
Ph3 Launch* System Enhancement System Enhancement
3rd Year Cost Element Estimate (JPY)Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo10 Mo11 Mo12 Total Q1 Q2 Q3 Q4
iPhone /Android Apps
Frontsite CMS UIPhoto Repository
Photo Gallery sys
- Fashion Trend
- Beauty Technique
- Fashion Items Goods
- Fashion Spots Guide
Guide Map system
Member Blog system
Access Stat Analysis sys
Content dev / updates
Marketing PR / Sales
Web Hosting Bandwidth
Admin Internal Op
External Op Bizdev
User Care Tech Support
IT Infra Office
Total/mo
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
500000 500000 1,000,000 500,000 0 500,000 0
500000 500000 1,000,000 500,000 0 500,000 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 7,200,000 1,800,000 1,800,000 1,800,000 1,800,000
200000 200000 200000 200000 800,000 200,000 200,000 200,000 200,000
200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000
600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 600000 7,200,000 1,800,000 1,800,000 1,800,000 1,800,000
800000 800000 800000 800000 800000 800000 800000 800000 800000 800000 800000 800000 9,600,000 2,400,000 2,400,000 2,400,000 2,400,000
500000 500000 500000 500000 500000 500000 500000 500000 500000 500000 500000 500000 6,000,000 1,500,000 1,500,000 1,500,000 1,500,000
200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 200000 2,400,000 600,000 600,000 600,000 600,000
3,600,000 3,400,000 2,900,000 3,100,000 2,900,000 2,900,000 3,600,000 3,400,000 2,900,000 3,100,000 2,900,000 2,900,000 37,600,000 9,900,000 8,900,000 9,900,000 8,900,000
System EnhancementSystem Enhancement
Web Presence: Holding Domains
• glamtokyo.com• glamorer.com• glamorer.net• tokyoglamorous.com• tokyoglamorous.net • londonglamorous.com• londonglamorous.net• nyglamorous.com• nyglamorous.net• newyorkglamorous.com• newyorkglamorous.net• parisglamorous.com• parisglamorous.net• milanglamorous.com• milanglamorous.net
contact