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Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Stop Killing Social Media Gerrit Heijkoop -‐ How Can I Be Social (HCIBS)
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Have you been acDve with #n#Gdansk on Social Media?
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Have you been acDve with #n#Gdansk on Social Media?
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Photos, Findings and QuesDons
Twi#er & Instagram: @GHeijkoop #n#Gdansk
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Photos, Findings and QuesDons
Twi#er & Instagram: @GHeijkoop #n#Gdansk
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Do not just ‘paste’ Social Media icons!
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Do not just ‘paste’ Social Media icons!
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Always add a ‘purpose’ or assignment
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Always add a ‘purpose’ or assignment
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Photos, Findings and QuesDons
Twi#er & Instagram: @GHeijkoop #n#Gdansk
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
question
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Where do you stand?
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
“I am doing pre#y well on Social Media”
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
“I am doing pre#y well on Social Media”
1. Why are you giving yourself this score?
2. What would you need to increase that score?
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
story
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Lessons #Haren 1. Power of networks 2. User generated content 3. Access to mass media 4. Community takes acDon
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
why
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Dealing with an ‘audience of audiences’
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Every interacDon creates a ripple effect!
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
300 x 300 =
90.000 300
Let’s do some math …
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
That’s a full Wembley Stadium/individual!
Image: h;p://www.football6cketpackages.com
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Why should you be social?
1. People are connected 2. …
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
change …
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
People are shielding themselves from tradiDonal push markeDng messages!
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
change …
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Why should you be social?
1. People are connected 2. People are turning away from tradiDonal markeDng media
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
how
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
change …
Not a ‘digital billboard’…
… but a ‘virtual bar’!
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
What do you find most annoying on Social Media?
#quesDon
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
What do you find most annoying on Social Media?
#quesDon
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
What do you find most annoying on Social Media?
#quesDon
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Your Social Media Strategy...
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Image Kant
May you live your life as if the maxim of your acDons were to become universal law
Immanuel Kant
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Image Kant
Don’t do anything to others which you don’t want to experience yourself!
Immanuel Kant
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
But why?
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
AIDA sDll exists…
Attention Interest Desire Action
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
AIDA sDll exists…
Attention Interest Desire Action Share
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
change …
Stop talking to them …
… give them some-‐ thing to talk about!
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
But where?
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
change …
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
change …
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
change …
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Now what?!
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Facilitate!
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
example 1
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
example 2
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
example 3
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop We all suffer from ‘informaDon overload’!
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Pictures of what?
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Social ME-‐dia
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop You never throw away a picture of yourself
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
“Me and …?”
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
What is your Mickey Mouse and your ‘castle’?
#quesDon
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
now …
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
#reflecDon apply to your own situaDon
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Before we go …
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
3 Sentence Summary
1. Don’t do anything to others which you don’t want to experience yourself!
2. Stop talking to them, give them something to talk about!
3. Facilitate others to share your images on their own networks!
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
send an e-‐mail now to [email protected] you will receive link to these slides
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop
Gerrit Heijkoop How Can I Be Social (HCIBS)
Twi#er: @GHeijkoop #n#Gdansk
Facebook: /Gerrit.Heijkoop E-‐mail: [email protected]
Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop