5
“Love receiving postcards ‘the good ol’ fashioned way? Remember the golden times when you received postcards, the good old fashioned way? When you would look forward to receiving them from your loved ones and treasure the memories safely in your closet or diary?? The Backpacker Co has brought back this age old charm in today’s modern world via it’s Facebook application. It very easily gives you the chance of experiencing the joy of receiving postcards, in this age of emails and social media, where you are virtually connected with everyone you need, at every given moment. The Backpacker Co is India’s first experimental company that specializes in taking travellers on informal, informative and extremely fun trips around the world.

Social Media Case Study: The Backpacker Co Postcards

Embed Size (px)

Citation preview

Page 1: Social Media Case Study: The Backpacker Co Postcards

“Love receiving postcards ‘the good ol’ fashioned way?

Remember the golden times when you received postcards, the good old fashioned way? When you would look forward to receiving them from your loved ones and treasure the memories safely in your closet or diary??

The Backpacker Co has brought back this age old charm in today’s modern world via it’s Facebook application. It very easily gives you the chance of experiencing the joy of receiving postcards, in this age of emails and social media, where you are virtually connected with everyone you need, at every given moment.

The Backpacker Co is India’s first experimental company that specializes in taking travellers on informal, informative and extremely fun trips around the world.

Page 2: Social Media Case Study: The Backpacker Co Postcards

To uncomplicated things for users, the brand has ensured that the Facebook application is very simple and user friendly. One just has to fill in their basic details and postal address to find a postcard in their postbox (that is if you have one).

Page 3: Social Media Case Study: The Backpacker Co Postcards

To add icing on the cake, as you fill in your details, you will find that you can also send these postcards to your buddies!

In the age of social media, the idea of postcards has struck the perfect chords. People are excited and awed by the idea of receiving postcards in the old fashioned way, leading to a lot of entries pouring in on a daily basis.

Many users in fact were found asking whether if the postman still exists?

Seeing the amazing response on Facebook, The Backpacker Co thought of giving this golden chance to their Twitter friends too!

Page 4: Social Media Case Study: The Backpacker Co Postcards

They asked the users to simply tag their friends along with hashtag #travel to send and receive these postcards.

The response they received on twitter was equally exciting. People enthusiastically tagged their friends without any extra push or added efforts from the brand. It only took care to acknowledge every user who tagged or was tagged.

The first set of postcards has already been sent out and has brought smiles to numerous travellers. If you wish to receive the beautiful postcards, you know what to do now. All you have to do is clean the cobwebs from your post-box and login to your favourite social media platform and get set going. Happy traveling!!