RS TRAVEL WORLD

“One’s destination is never a place, but a new way of seeing things.”

Its boom time for India’s tourism and hospitality sector.

A 5,000 year history, culture, religion and alternative medicine fascinate both budget and luxury travelers alike.

The focus of the industries on the “Arithi Devo Bhavah” campaign targeted at the inbound foreign tourists in the country. Translated literally this means “Guest is God”

Tourism in India

Established in India in 2009.Biggest asset: trust and comfort that clients have in itWon several awards and recognitions.Best Tour operator in Gujarat and other cities.RS Travel has always come out with innovative and

customized product to suits its customer needs, for e.g.., its holiday package, Tour package from Gujarat etc.,

RS Travel has created brand awareness amongst travelers, Hotel vendors etc.,

About RS Travel

RS Travel has spread its wings into different verticals like:

Tour Package from Gujarat.Flight Ticket.Tour Package in all countries.Bus booking: AC & Non- AC.Hotel in Hardwar, SPA & Yoga.Rail Ticket.Passport & Visa.

About RS Travel

Objective:- RS Travel having the turnover between 15 to 20 lacs. Now we are expecting the turnover of 50 to 75 lacs till August.

In order to reach the objective we need to target the per month goal.

VISION:- RS Travel would like to see itself amongst the top 10 travel agency in India in 1 year.

RS TRAVEL WORLD

Day One :Welcome to Gujarat: A city Of Richness and Dancer!From Ahmadabad to Delhi by flight Where our customer will go for a sight seen of Akshardham and rest of Delhi.

Day Two: In mid- night the people reach to Hardwar and have a night stay in our

own hotel. The rest of the day is kept for the side seen of Hardwar near a bench of Ganga river.

Day Third: Have a side seen of Dheradun and Mansoori. Day Four: Have a side seen of Risikesh. In mid night moving for Mathura by our own

Bus. Day Fifth: Have a side seen to Mathura( Krishna Lok), Vrindavan and Gokul. Day Sixth: In evening return back to Ahmadabad from Agra by Train.

Tour Package

We provide flight ticket for National and International travelers.

Our USP in ticket is providing ticket lesser than system fare.

No service charges.

Flight Ticket

Bus Booking

We provide two type of facility AC and Non-AC bus.

RS Travel has open an exquisitely rejuvenating SPA. The mystic ambience and the promising zest for the relaxation of the mind and body to the pilgrimages ,who comes for the tried experience, tends to give an astounding results. The calm and soothing experience with high manifestations of divinity takes you to an exuberant world of physical

easiness.

SPA

Base of Segmentation Categories

Holiday Mass Market, Popular Market, Individual Market

Demand Primary, Secondary, Opportunity

Geography National, International

Psychographics Lifestyle, Personality, Knowledge

Demography Age, Sex, Religion

Socio-Economic Rich-Poor, Urban-Rural, Literate-Illiterate

Purpose Business, Leisure, Culture tourism

Age Teens, Youths, Senior Citizens

Segmentation of Tourists

Target Audience SegmentationBase of 0Segmentation for RSTravel Categories

Non Users Lack willingness and ability (in terms of income and leisure time)

Potential Users Have the willingness but the marketing resources have not been used in an optimum way to influence their impulse

Actual Users Already using the services generated by tourism service providers

Occasional Users Although they do possess the requisite income and leisure, they have not formed a habit of traveling

Habitual Users Frequent travelers

AdventurousRebelliousCoolFeel the need to impress peersLocal Clientele of Mathura and other surrounded

cities.Spend money on traveling and other luxuriesTarget Geographies-

Cities like Mumbai, New Delhi, Bangalore, Chennai, Kolkata, Pune, and so on

Target Audience

Strength Strong management Airline Location Demand increasing Pricing power

Weakness Facilities Weak supply chain High debt burden Cost structure Weak brand

Opportunities Online marketing Innovation New service New technology Emerging market

Threats Raising cost competition Bed economy GST Substitute product

RS TRAVEL:- SWOT ANALYSIS

Growth Chart