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Comparison ofOnline Travel Agentson Facebook May 01, 2015 - Jul 31, 2015
Top Online Travel Agents on Facebook
In this report we looked at the top online travel agents such as Expedia and Kayak.
Read on to find out how their social media performance stacked up against the
competition.
Key Findings
• Among the top 7 brands, Priceline.com was engaging best with Fans.
• With a growth rate of 20%, Kayak enjoyed the highest Fan Growth Rate.
• 33% of content posted by brands was “brand related”
• Expedia posted the most “non brand related” content on their wall.
• 3,275 new Posts were written across these 7 ‘brand walls’. That’s an average of 5.1 Posts per day - per wall!
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This report was generated entirely by Unmetric’s Reporting Engine.
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FansExpedia had the largest fan base of 5,254,347 while Kayak showed the highest fan growth of 29.38%.
Competitors
4,000,000K 5,000,000K 6,000,000K 7,000,000K 8,000,000K 9,000,000K 10,000,000K 11,000,000K0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%CheapOair Travelocity Priceline Negotiator Hipmunk Kayak Orbitz Expedia
Number of Fans
Gro
wth
%
Fans - Geography
Competitors
Priceline Nego-tiator
Hipmunk Orbitz CheapOair Kayak Travelocity Expedia0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
United States Philippines Countries < 2% Canada MalaysiaIndonesia Australia Other Countries Korea India
ConversationsTravelocity had the highest PTAT of 0.87% as a percentage of its average number of Fans during this time period.
Competitors
4,000,000K 5,000,000K 6,000,000K 7,000,000K 8,000,000K 9,000,000K 10,000,000K 11,000,000K0.0%
0.1%
0.2%
0.3%
0.4%
0.5%CheapOair Travelocity Priceline Negotiator Hipmunk Kayak Orbitz Expedia
Average Number of Fans
Peop
le t
alki
ng a
bout
(as
% o
f Fa
ns)
Engagement - PostsCheapOair published the greatest number of posts (194). Priceline Negotiator had the highest average engagement, with a score of 224.
Competitors
CheapOair
Travelocity
Priceline Negotiator
Hipmunk
Kayak
Orbitz
Expedia
0 50 100 150 200 250
0 50 100 150 200 250
posts dummy eng dummy
Engagement Score
Number of Posts
Engagement Breakdown
CheapOair
Travelocity
Priceline Negotiator
Hipmunk
Kayak
Orbitz
Expedia
0 20000 40000 60000 80000 100000 120000 140000 160000 180000 200000
Likes Comments Shares
Expedia received the most number of Likes (173,139), Expedia got the most number of Comments (4,713) and Expedia had the most number of Shares (7,243).
Competitors
Most Engaging Brand Posts
Competitors
Priceline NegotiatorMon, Jun 8 at 6:02 PM EDT
What happens in Vegas, stays in Vegas (for 2 free nights at a hotel). We’ve got Vegas exclusive hote
..
NO IMAGE
Engagement Score Likes Comments Shares Sentiment
929 2,029 1,259 349 Positive
Priceline NegotiatorMon, May 11 at 5:40 PM EDT
Would you rather chill at the beach or have thrills on rides? Florida has it all! Let us know which ..
NO IMAGE
TravelocityWed, May 27 at 11:39 AM EDT
#WouldYouRather: Go on a Safari in the Serengeti or on a Riverboat on the Amazon?
NO IMAGE
Engagement Score Likes Comments Shares Sentiment
759 3,597 331 107 Positive
Engagement Score Likes Comments Shares Sentiment
656 811 294 48 Positive
Most Engaging Brand Posts
Competitors
HipmunkSun, May 17 at 11:30 AM EDT
Share if the Amalfi Coast is on your bucketlist! #SundayFunday
Amalfi Coast http://hip.mk/AmalfiSun ..
NO IMAGE
Engagement Score Likes Comments Shares Sentiment
635 355 25 106 Positive
Priceline NegotiatorThu, May 14 at 4:50 PM EDT
Surf and sand or shopping spree with your BFFs? Florida has something for everyone! Tell us which
ac ..
NO IMAGE
ExpediaMon, May 11 at 3:00 PM EDT
Visions of paradise. We're dreaming of Fiesta Americana Grand Coral Beach Cancún. Luckily,
you can g ..
NO IMAGE
Engagement Score Likes Comments Shares Sentiment
527 1,744 210 54 Positive
Engagement Score Likes Comments Shares Sentiment
527 11,929 268 412 Positive
Fan Posts
CheapOair
Travelocity
Priceline Negotiator
Hipmunk
Kayak
Orbitz
Expedia
0 200 400 600 800 1000 1200 1400Number of Fan Posts
Priceline Negotiator's Facebook Page saw the highest number of Fan posts (1,208).
Competitors
Sentiment AnalysisHipmunk received the highest percentage of Positive Sentiment (46.00%).
Competitors
CheapOair
Travelocity
Priceline Negotiator
Hipmunk
Kayak
Orbitz
Expedia
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Negative Neutral Positive
Brand ResponsesExpedia responded to the highest percentage of Fan posts (85.71%).
Competitors
300 350 400 450 500 550 600 650 7000.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%CheapOair Travelocity Priceline Negotiator Hipmunk Kayak Orbitz Expedia
Average Response Time (mins)
% o
f Fa
n Po
sts
Bran
d Re
spon
ded
to
Share Of Voice – Volume of PostsCheapOair published the most with 194 posts, among the brands in "Competitors" Group.
Competitors
4%
12%
5%
23%
19%
13%
24%
Kayak Hipmunk Priceline Negotiator Travelocity Expedia Orbitz CheapOair
Share Of Voice – Likes Expedia received the largest volume of Likes (173,139), among the brands in "Competitors" Group.
Competitors
0%
6%8%
4%
78%
2% 2%
Kayak Hipmunk Priceline Negotiator Travelocity Expedia Orbitz CheapOair
Share Of Voice – Comments Expedia received the largest volume of Comments (4,713), among the brands in "Competitors" Group.
Competitors
0%
9%
29%
9%
41%
4% 8%
Kayak Hipmunk Priceline Negotiator Travelocity Expedia Orbitz CheapOair
Share Of Voice – SharesExpedia received the largest volume of Shares (7,243), among the brands in "Competitors" Group.
Competitors
0%
14%
7%
12%
58%
4%4%
Kayak Hipmunk Priceline Negotiator Travelocity Expedia Orbitz CheapOair
Campaign Comparison
#LaborDay(2015)(Travelocity)
#WhyNotTonight(Priceline Negotiator)
Hipmunk Halloween Trivia(Hipmunk)
Travel Hacker tip(Kayak)
Win a trip to Europe(Orbitz)
#EuropeWeek(Expedia)
0 50 100 150 200 250 300
0 2 4 6 8 10 12 14 16 18
posts dummy eng dummy
Engagement Score
Number of Posts
During this time period, Hipmunk Halloween Trivia was the most engaging run by Hipmunk. Priceline Negotiator published the most (17) in its #WhyNotTonight campaign.
Competitors
Analysis of Travelocity Facebook Page
May 01, 2015 - Jul 31, 2015
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Brand Overview
Travelocity
Fans 345,863
New Fans 23,240
Fan Growth 7.20%
Country Worldwide
Demographics Mostly Older, Female and Attached.
Travelocity has 23,240 new Likes and an audience base of 345,863 fans who are mostly Older, Female and Attached.
Travelocity
Brand Overview
Posts
Brand User
Engagement Score 57 Total Fan Posts 36Total Posts 193 Brand Response Rate 38.89%Total Likes 9,196 Average Reply Time 8 hrs, 33 mins
Total Comments 1,024 General Sentiment NeutralTotal Shares 1,533
Travelocity had 193 new Posts, and their most recent campaign is #LaborDay(2015).
Content & Campaigns
Most Engaging Content Type Others Most Engaging Campaign #MondayMotivation
Least Engaging Content Type Travel Destination Info Most Recent Campaign #LaborDay(2015)
Most Prolific Content Type Deals Travelocity
Fan Growth
30-Apr
4-May8-M
ay12-
May16-
May20-
May24-
May28-
May1-J
un5-J
un9-J
un13-
Jun17-
Jun21-
Jun25-
Jun29-
Jun 3-Jul
7-Jul11-
Jul15-
Jul19-
Jul23-
Jul27-
Jul31-
Jul310,000
315,000
320,000
325,000
330,000
335,000
340,000
345,000
350,000
Travelocity had a growth rate of 7.20% between Apr 30, 2015 and Jul 31, 2015.
Total Fans 345,863
New Fans 23,240
Travelocity
Engagement
1-May
4-May
7-May
10-May
13-May
16-May
19-May
22-May
25-May
28-May
31-May
3-Jun
6-Jun
9-Jun
12-Ju
n15
-Jun18
-Jun21
-Jun24
-Jun27
-Jun30
-Jun
3-Jul
6-Jul
9-Jul
12-Ju
l15
-Jul18
-Jul21
-Jul24
-Jul27
-Jul30
-Jul0
100
200
300
400
500
600
700
Travelocity had an average engagement score of 57 and its highest was 656.
Travelocity
Community AnalysisTravelocity fans are mostly Older, Female and Attached.
Travelocity fans are largely from United States followed by Canada.
Fan Demographics Distribution of Fans
Travelocity
38%
62%
male female
Below 2121-3031-4041-5051-60
Over 60
0% 5% 10% 15% 20% 25% 30%
Single
In a Relationship
Engaged
Married
UnKnown
0% 10% 20% 30% 40%
United States
Canada
Mexico
India
Puerto Rico
United Kingdom
Australia
Philippines
Thailand
Norway
0K 100,000K 200,000K 300,000K 400,000K
1-May
6-May
11-May
16-May
21-May
26-May
31-May
5-Jun
10-Jun
15-Jun
20-Jun
25-Jun
30-Jun 5-J
ul10-
Jul15-
Jul20-
Jul25-
Jul30-
Jul0
1
2
3
4
5
6 Travelocity posted a total of 193 Posts between May 01, 2015 and Jul 31,
2015.
Brand Posts
Top keywords used in the
PostsFrequency
GoSmelltheRoses 31destinations 14
beautiful 14vacation 13Inspire 13
Travelocity
4%
96%
Brand Participation Brand Non Participation
60%11%
28%
Posititve Negative Neutral
Brand Posts - EngagementTravelocity responded to 7 conversations generated by the 193 Posts they published.
Travelocity receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Travelocity
Most Engaging Brand Posts
Travelocity
Wed, May 27 at 11:39 AM EDT
#WouldYouRather: Go on a Safari in the Serengeti or on a Riverboat on the Amazon?
NO IMAGE
Engagement Score Likes Comments Shares Sentiment
656 811 294 48 Positive
Mon, Jul 27 at 6:50 AM EDT
#MondayMotivation #Inspire
NO IMAGE
Mon, May 4 at 10:44 AM EDT
HOW TO PROPERLY EAT THE BEST BEIGNETS IN NEW ORLEANS:
1. Do the opposite of this.Follow Travelocity ..
NO IMAGE
Engagement Score Likes Comments Shares Sentiment
517 462 9 145 Positive
Engagement Score Likes Comments Shares Sentiment
376 785 34 25 Positive
Photos
Links
Videos
Plain Text
Polls
0 10 20 30 40 50 60 70
0 20 40 60 80 100 120 140
posts dummy eng dummy
Engagement Score
Number of Posts
MondayTuesday
WednesdayThursday
FridaySaturday
Sunday
0 20 40 60 80 100 120
0 5 10 15 20 25 30 35 40
posts dummy eng dummy
Engagement Score
Number of Posts
Brand Posts - AnalysisMost of Travelocity posts were Photos, and posts with Links received the highest engagement.
Most of Travelocity posts were published on Wednesday and posts on Monday received the highest engagement.
Brand Post Types Days of the Week
Travelocity
1-May5-M
ay9-M
ay
13-May
17-May
21-May
25-May
29-May
2-Jun
6-Jun10
-Jun14
-Jun18
-Jun22
-Jun26
-Jun30
-Jun
4-Jul
8-Jul12
-Jul16
-Jul20
-Jul24
-Jul28
-Jul0
2
4
6
8
10
12
14Positive Neutral Negative Users posted a total of 36 Posts
between May 01, 2015 and Jul 31, 2015 on Travelocity's wall.
User Posts
Top keywords used in the Posts Frequency
phone 10hours 8
customer service 8Travelocity 7
flight 7
Travelocity
39%
61%
Brand Participation Brand Non Participation
14%
17%
69%
Posititve Negative Neutral
User Posts - EngagementTravelocity responded to 14 conversations generated by the 36 Posts fans published.
Travelocity appears to participate more when Fan conversations have greater negative vibes than positive.
Brand Responses Sentiment of User Posts
Travelocity
Content Intel
Travel Destination Info
Deals
Others
Like This/Engagement Oriented Posts
0 20 40 60 80 100 120 140
0 1 2 3 4 5 6 7
posts dummy eng dummy
Engagement Score
Number of Posts
Most of Travelocity posts were around 'Deals', and posts around 'Others' received the highest engagement.
Travelocity
#LaborDay(2015)
#MondayMotivation
#4thofJuly
0 50 100 150 200 250 300 350
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
posts dummy eng dummy
Engagement Score
Number of Posts
#LaborDay(2015)
#MondayMotivation
#4thofJuly
0 50 100 150 200 250 300 350
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
posts dummy eng dummy
Engagement Score
Number of Posts
Campaign Intel – 3 most recent campaignsBetween May 01, 2015 and Jul 31, 2015, #MondayMotivation was the most engaging campaign run by Travelocity.
Overall, #MondayMotivation engaged the best out of the recent 3 campaigns run by Travelocity.
May 01, 2015 - Jul 31, 2015 Entire Campaign
Travelocity
Analysis of Expedia Facebook Page
May 01, 2015 - Jul 31, 2015
Brand Overview
Expedia
Fans 5,254,347
New Fans 161,788
Fan Growth 3.18%
Country Worldwide
Demographics Mostly Older, Female and Attached.
Expedia has 161,788 new Likes and an audience base of 5,254,347 fans who are mostly Older, Female and Attached.
Expedia
Brand Overview
Posts
Brand User
Engagement Score 69 Total Fan Posts 7Total Posts 160 Brand Response Rate 85.71%Total Likes 173,139 Average Reply Time 5 hrs, 47 mins
Total Comments 4,713 General Sentiment NegativeTotal Shares 7,243
Expedia had 160 new Posts, and their most recent campaign is #EuropeWeek.
Content & CampaignsMost Engaging Content Type Deals Most Engaging Campaign Cinco de MayoLeast Engaging Content Type Festive Offers Most Recent Campaign #EuropeWeekMost Prolific Content Type Travel Destination
Info
Expedia
Fan Growth
30-Apr
4-May8-M
ay12-
May16-
May20-
May24-
May28-
May1-J
un5-J
un9-J
un13-
Jun17-
Jun21-
Jun25-
Jun29-
Jun 3-Jul
7-Jul11-
Jul15-
Jul19-
Jul23-
Jul27-
Jul31-
Jul5,000,000
5,050,000
5,100,000
5,150,000
5,200,000
5,250,000
5,300,000
Expedia had a growth rate of 3.18% between Apr 30, 2015 and Jul 31, 2015.
Total Fans 5,254,347
New Fans 161,788
Expedia
Engagement
1-May
4-May
7-May
10-May
13-May
16-May
19-May
22-May
25-May
28-May
31-May
3-Jun
6-Jun
9-Jun
12-Ju
n15
-Jun18
-Jun21
-Jun24
-Jun27
-Jun30
-Jun
3-Jul
6-Jul
9-Jul
12-Ju
l15
-Jul18
-Jul21
-Jul24
-Jul27
-Jul30
-Jul0
50
100
150
200
250
300
350
400
450
Expedia had an average engagement score of 69 and its highest was 387.
Expedia
Community AnalysisExpedia fans are mostly Older, Female and Attached.
Expedia fans are largely from United States followed by Puerto Rico.
Fan Demographics Distribution of Fans
Expedia
27%
73%
male female
Below 2121-3031-4041-5051-60
Over 60
0% 5% 10% 15% 20% 25% 30%
Single
In a Relationship
Engaged
Married
UnKnown
0% 10% 20% 30% 40%
United States
Puerto Rico
Portugal
Egypt
Taiwan
United Arab Emirates
Saudi Arabia
Turkey
Argentina
0K
500,000
K
1,000
,000K
1,500
,000K
2,000
,000K
1-May
6-May11-
May16-
May21-
May26-
May31-
May5-J
un10-
Jun15-
Jun20-
Jun25-
Jun30-
Jun 5-Jul
10-Jul
15-Jul
20-Jul
25-Jul
30-Jul
0
1
2
3
4
5
6
7 Expedia posted a total of 160 Posts between May 01, 2015 and Jul 31,
2015.
Brand Posts
Top keywords used in the
PostsFrequency
hotels 38Resorts 30Mexico 21
inclusive 18travel 17
Expedia
15%
85%
Brand Participation Brand Non Participation
82%
7%
12%
Posititve Negative Neutral
Brand Posts - EngagementExpedia responded to 24 conversations generated by the 160 Posts they published.
Expedia receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Expedia
Most Engaging Brand Posts
Expedia
Mon, May 11 at 3:00 PM EDT
Visions of paradise. We're dreaming of Fiesta Americana Grand Coral Beach Cancún. Luckily,
you can g ..
NO IMAGE
Engagement Score Likes Comments Shares Sentiment
527 11,929 268 412 Positive
Wed, May 6 at 3:00 PM EDT
We're dreaming of the Dreams Riviera Cancun Resort & Spa. Can you blame us? You can get up
to 40% of ..
NO IMAGE
Mon, May 4 at 6:00 PM EDT
There's nothing like sunset at Hard Rock Hotel Riviera Maya. Get the rockstar treatment and
save up ..
NO IMAGE
Engagement Score Likes Comments Shares Sentiment
469 10,814 135 319 Positive
Engagement Score Likes Comments Shares Sentiment
446 10,723 168 214 Positive
Photos
Links
Videos
Plain Text
Polls
0 10 20 30 40 50 60 70 80 90
0 20 40 60 80 100 120 140
posts dummy eng dummy
Engagement Score
Number of Posts
MondayTuesday
WednesdayThursday
FridaySaturday
Sunday
0 20 40 60 80 100 120
0 5 10 15 20 25 30 35 40
posts dummy eng dummy
Engagement Score
Number of Posts
Brand Posts - AnalysisMost of Expedia posts were Photos, and posts with Photos received the highest engagement.
Most of Expedia posts were published on Thursday and posts on Tuesday received the highest engagement.
Brand Post Types Days of the Week
Expedia
1-May5-M
ay9-M
ay
13-May
17-May
21-May
25-May
29-May
2-Jun
6-Jun10
-Jun14
-Jun18
-Jun22
-Jun26
-Jun30
-Jun
4-Jul
8-Jul12
-Jul16
-Jul20
-Jul24
-Jul28
-Jul0
1
2Positive Neutral Negative Users posted a total of 7 Posts between
May 01, 2015 and Jul 31, 2015 on Expedia's wall.
User Posts
Top keywords used in the Posts Frequency
customer service 5best price 3
date 3request 2tickets 2
Expedia
86%
14%
Brand Participation Brand Non Participation
14%
43%
43%
Posititve Negative Neutral
User Posts - EngagementExpedia responded to 6 conversations generated by the 7 Posts fans published.
Expedia appears to participate more when Fan conversations have greater negative vibes than positive.
Brand Responses Sentiment of User Posts
Expedia
Content Intel
Brand News
Festive Offers
Travel Destination Info
Deals
Others
Event
Contest
Question to fans
0 20 40 60 80 100 120
0 10 20 30 40 50 60 70
posts dummy eng dummy
Engagement Score
Number of Posts
Most of Expedia posts were around 'Travel Destination Info', and posts around 'Deals' received the highest engagement.
Expedia
Analysis of Kayak Facebook Page
May 01, 2015 - Jul 31, 2015
Brand Overview
Kayak
Fans 156,056
New Fans 35,439
Fan Growth 29.38%
Country Worldwide
Demographics Mostly Older, Male and Attached.
Kayak has 35,439 new Likes and an audience base of 156,056 fans who are mostly Older, Male and Attached.
Kayak
Brand Overview
Posts
Brand
User
Engagement Score 26
Total Fan Posts 334
Total Posts 33
Brand Response Rate 22.16%
Total Likes 368
Average Reply Time 12 hrs, 29 mins
Total Comments 57
General Sentiment Neutral
Total Shares 45
Kayak had 33 new Posts, and their most recent campaign is Travel Hacker tip.
Kayak
Fan Growth
30-Apr
4-May8-M
ay12-
May16-
May20-
May24-
May28-
May1-J
un5-J
un9-J
un13-
Jun17-
Jun21-
Jun25-
Jun29-
Jun 3-Jul
7-Jul11-
Jul15-
Jul19-
Jul23-
Jul27-
Jul31-
Jul0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
Kayak had a growth rate of 29.38% between Apr 30, 2015 and Jul 31, 2015.
Total Fans 156,056
New Fans 35,439
Kayak
Engagement
1-May
4-May
7-May
10-May
13-May
16-May
19-May
22-May
25-May
28-May
31-May
3-Jun
6-Jun
9-Jun
12-Ju
n15
-Jun18
-Jun21
-Jun24
-Jun27
-Jun30
-Jun
3-Jul
6-Jul
9-Jul
12-Ju
l15
-Jul18
-Jul21
-Jul24
-Jul27
-Jul30
-Jul0
20
40
60
80
100
120
140
160
180
Kayak had an average engagement score of 26 and its highest was 170.
Kayak
Community AnalysisKayak fans are mostly Older, Male and Attached. Kayak fans are largely from United States followed
by Canada.
Fan Demographics Distribution of Fans
Kayak
68%
32%
male female
Below 2121-3031-4041-5051-60
Over 60
0% 5% 10%
15%
20%
25%
30%
35%
40%
Single
In a Relationship
Engaged
Married
UnKnown
0% 10%20%30%40%50%60%
United States
Canada
Indonesia
Poland
India
Malaysia
Puerto Rico
Egypt
Philippines
0K 20,000K 40,000K 60,000K 80,000K
1-May
6-May
11-May
16-May
21-May
26-May
31-May
5-Jun
10-Jun
15-Jun
20-Jun
25-Jun
30-Jun 5-J
ul10-
Jul15-
Jul20-
Jul25-
Jul30-
Jul0
1
2
3 Kayak posted a total of 33 Posts between May 01, 2015 and Jul 31,
2015.
Brand Posts
Top keywords used in the
PostsFrequency
TravelHacker 7Trending Summer
Destination 7summer 6popular 5
Summer Travel Hacker Tip 5
Kayak
21%
39%
39%
Posititve Negative Neutral
Brand Posts - EngagementKayak receives more negative than positive vibes from comments on their Posts.
Sentiment on Brand Posts
Kayak
Most Engaging Brand Posts
Kayak
Tue, May 5 at 9:28 AM EDT
KAYAK compares hundreds of travel sites in seconds. We also take hundreds of travel sites
and make c ..
NO IMAGE
Engagement Score Likes Comments Shares Sentiment
170 108 2 10 Positive
Thu, May 28 at 10:44 AM EDT
Travel Myth #1: You need to know the secret day and time when each airline drops its prices
during t ..
NO IMAGE
Thu, May 21 at 2:55 PM EDT
Make sure this is a summer you'll never forget - check out our Top Trending Summer Destinations
and ..
NO IMAGE
Engagement Score Likes Comments Shares Sentiment
77 18 2 7 Negative
Engagement Score Likes Comments Shares Sentiment
51 8 3 4 Negative
Links
Photos
Plain Text
Videos
Polls
0 5 10 15 20 25 30 35
0 5 10 15 20 25
posts dummy eng dummy
Engagement Score
Number of Posts
MondayTuesday
WednesdayThursday
FridaySaturday
Sunday
0 10 20 30 40 50 60 70
0 1 2 3 4 5 6 7 8 9
posts dummy eng dummy
Engagement Score
Number of Posts
Brand Posts - AnalysisMost of Kayak posts were Links, and posts with Photos received the highest engagement.
Most of Kayak posts were published on Friday and posts on Tuesday received the highest engagement.
Brand Post Types Days of the Week
Kayak
1-May5-M
ay9-M
ay
13-May
17-May
21-May
25-May
29-May
2-Jun
6-Jun10
-Jun14
-Jun18
-Jun22
-Jun26
-Jun30
-Jun
4-Jul
8-Jul12
-Jul16
-Jul20
-Jul24
-Jul28
-Jul0
5
10
15
20
25
30
35
40
45Positive Neutral Negative Users posted a total of 334 Posts
between May 01, 2015 and Jul 31, 2015 on Kayak's wall.
User Posts
Top keywords used in the Posts Frequency
KAYAK 150flight 65
airlines 49thing 45
Activism 39
Kayak
22%
78%
Brand Participation Brand Non Participation
25%
9%66%
Posititve Negative Neutral
User Posts - EngagementKayak responded to 74 conversations generated by the 334 Posts fans published.
Kayak appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Kayak
Travel Hacker tip
St. Patrick’s Day
KAYAK 2015 Travel Hacker Guide
0 5 10 15 20 25
0 2 4 6 8 10 12 14
posts dummy eng dummy
Engagement Score
Number of Posts
Travel Hacker tip
St. Patrick’s Day
KAYAK 2015 Travel Hacker Guide
0 20 40 60 80 100 120 140 160
0 2 4 6 8 10 12 14 16 18 20
posts dummy eng dummy
Engagement Score
Number of Posts
Campaign Intel – 3 most recent campaignsBetween May 01, 2015 and Jul 31, 2015, Travel Hacker tip was the most engaging campaign run by Kayak.
Overall, St. Patrick’s Day engaged the best out of the recent 3 campaigns run by Kayak.
May 01, 2015 - Jul 31, 2015 Entire Campaign
Kayak
Analysis of Hipmunk Facebook Page
May 01, 2015 - Jul 31, 2015
Brand Overview
Hipmunk
Fans 170,816
New Fans 844
Fan Growth .50%
Country Worldwide
Demographics Mostly Older, Female and Attached.
Hipmunk has 844 new Likes and an audience base of 170,816 fans who are mostly Older, Female and Attached.
Hipmunk
Brand Overview
Posts
Brand
User
Engagement Score 214
Total Fan Posts 150
Total Posts 95
Brand Response Rate 8.00%
Total Likes 12,968
Average Reply Time 9 hrs, 45 mins
Total Comments 1,000
General Sentiment Neutral
Total Shares 1,711
Hipmunk had 95 new Posts, and their most recent campaign is Hipmunk Halloween Trivia.
Hipmunk
Fan Growth
30-Apr
4-May8-M
ay12-
May16-
May20-
May24-
May28-
May1-J
un5-J
un9-J
un13-
Jun17-
Jun21-
Jun25-
Jun29-
Jun 3-Jul
7-Jul11-
Jul15-
Jul19-
Jul23-
Jul27-
Jul31-
Jul169,400
169,600
169,800
170,000
170,200
170,400
170,600
170,800
171,000
Hipmunk had a growth rate of 0.50% between Apr 30, 2015 and Jul 31, 2015.
Total Fans 170,816
New Fans 844
Hipmunk
Engagement
1-May
4-May
7-May
10-May
13-May
16-May
19-May
22-May
25-May
28-May
31-May
3-Jun
6-Jun
9-Jun
12-Ju
n15
-Jun18
-Jun21
-Jun24
-Jun27
-Jun30
-Jun
3-Jul
6-Jul
9-Jul
12-Ju
l15
-Jul18
-Jul21
-Jul24
-Jul27
-Jul30
-Jul0
50
100
150
200
250
300
350
400
450
500
Hipmunk had an average engagement score of 214 and its highest was 470.
Hipmunk
Community AnalysisHipmunk fans are mostly Older, Female and Attached.
Hipmunk fans are largely from United States followed by Canada.
Fan Demographics Distribution of Fans
Hipmunk
43%
57%
male female
Below 2121-3031-4041-5051-60
Over 60
0% 5% 10%15%20%25% 30%35%
Single
In a Relationship
Engaged
Married
UnKnown
0% 10% 20% 30% 40%
United States
Canada
India
Mexico
Brazil
United Kingdom
Australia
Philippines
Iran
Georgia
0K 50,000K 100,000K 150,000K 200,000K
1-May
6-May11-
May16-
May21-
May26-
May31-
May5-J
un10-
Jun15-
Jun20-
Jun25-
Jun30-
Jun 5-Jul
10-Jul
15-Jul
20-Jul
25-Jul
30-Jul
0
1
2
3
4 Hipmunk posted a total of 95 Posts between May 01, 2015 and Jul 31,
2015.
Brand Posts
Top keywords used in the
PostsFrequency
Hipmunk 21beach 12Share 12Happy 11
trip 10
Hipmunk
19%
81%
Brand Participation Brand Non Participation
82%
18%
Posititve Negative Neutral
Brand Posts - EngagementHipmunk responded to 18 conversations generated by the 95 Posts they published.
Hipmunk receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Hipmunk
Most Engaging Brand Posts
Hipmunk
Sun, May 17 at 11:30 AM EDT
Share if the Amalfi Coast is on your bucketlist! #SundayFunday
Amalfi Coast http://hip.mk/AmalfiSun ..
NO IMAGE
Engagement Score Likes Comments Shares Sentiment
635 355 25 106 Positive
Sun, May 31 at 11:00 PM EDT
Sunset Sunday: Cancun, Mexico http://hip.mk/CancunMex
NO IMAGE
Sun, May 31 at 11:31 AM EDT
Share if you want to go to Hawaii!
Hipmunk amd DogVacay are giving away a trip to Hawaii, including ..
NO IMAGE
Engagement Score Likes Comments Shares Sentiment
478 369 9 58 Positive
Engagement Score Likes Comments Shares Sentiment
463 192 8 72 Positive
Photos
Videos
Links
Plain Text
Polls
0 50 100 150 200 250
0 10 20 30 40 50 60 70 80 90 100
posts dummy eng dummy
Engagement Score
Number of Posts
MondayTuesday
WednesdayThursday
FridaySaturday
Sunday
0 50 100 150 200 250 300 350
0 5 10 15 20 25
posts dummy eng dummy
Engagement Score
Number of Posts
Brand Posts - AnalysisMost of Hipmunk posts were Photos, and posts with Photos received the highest engagement.
Most of Hipmunk posts were published on Saturday and posts on Sunday received the highest engagement.
Brand Post Types Days of the Week
Hipmunk
1-May5-M
ay9-M
ay
13-May
17-May
21-May
25-May
29-May
2-Jun
6-Jun10
-Jun14
-Jun18
-Jun22
-Jun26
-Jun30
-Jun
4-Jul
8-Jul12
-Jul16
-Jul20
-Jul24
-Jul28
-Jul0
5
10
15
20
25
30
35
40Positive Neutral Negative Users posted a total of 150 Posts
between May 01, 2015 and Jul 31, 2015 on Hipmunk's wall.
User Posts
Top keywords used in the Posts Frequency
Hipmunk 41year 38
Europe 37more 37
Good analysis 37
Hipmunk
8%
92%
Brand Participation Brand Non Participation
46%
3%
51%
Posititve Negative Neutral
User Posts - EngagementHipmunk responded to 12 conversations generated by the 150 Posts fans published.
Hipmunk appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Hipmunk
Analysis of Orbitz Facebook Page
May 01, 2015 - Jul 31, 2015
Brand Overview
Orbitz
Fans 629,718
New Fans 6,041
Fan Growth .97%
Country Worldwide
Demographics Mostly Older, Female and Attached.
Orbitz has 6,041 new Likes and an audience base of 629,718 fans who are mostly Older, Female and Attached.
Orbitz
Brand Overview
Posts
Brand User
Engagement Score 23 Total Fan Posts 458Total Posts 110 Brand Response Rate 66.81%Total Likes 3,812 Average Reply Time 2 hrs, 35 mins
Total Comments 481 General Sentiment NeutralTotal Shares 499
Orbitz had 110 new Posts, and their most recent campaign is Win a trip to Europe.
Content & Campaigns
Most Engaging Content Type Question to fans Most Engaging Campaign Orbitz Hawaii Giveaway
Least Engaging Content Type Others Most Recent Campaign Win a trip to Europe
Most Prolific Content Type Deals Orbitz
Fan Growth
30-Apr
4-May8-M
ay12-
May16-
May20-
May24-
May28-
May1-J
un5-J
un9-J
un13-
Jun17-
Jun21-
Jun25-
Jun29-
Jun 3-Jul
7-Jul11-
Jul15-
Jul19-
Jul23-
Jul27-
Jul31-
Jul620,000
622,000
624,000
626,000
628,000
630,000
632,000
Orbitz had a growth rate of 0.97% between Apr 30, 2015 and Jul 31, 2015.
Total Fans 629,718
New Fans 6,041
Orbitz
Engagement
1-May
4-May
7-May
10-May
13-May
16-May
19-May
22-May
25-May
28-May
31-May
3-Jun
6-Jun
9-Jun
12-Ju
n15
-Jun18
-Jun21
-Jun24
-Jun27
-Jun30
-Jun
3-Jul
6-Jul
9-Jul
12-Ju
l15
-Jul18
-Jul21
-Jul24
-Jul27
-Jul30
-Jul0
20
40
60
80
100
120
140
160
180
Orbitz had an average engagement score of 23 and its highest was 170.
Orbitz
Community AnalysisOrbitz fans are mostly Older, Female and Attached. Orbitz fans are largely from United States followed
by Canada.
Fan Demographics Distribution of Fans
Orbitz
30%
70%
male female
Below 2121-3031-4041-5051-60
Over 60
0% 5% 10% 15% 20% 25%
Single
In a Relationship
Engaged
Married
UnKnown
0% 10% 20% 30% 40% 50%
United States
Canada
Mexico
Puerto Rico
India
Philippines
Australia
United Kingdom
Brazil
Belgium
0K 200,000K 400,000K 600,000K
1-May
6-May11-
May16-
May21-
May26-
May31-
May5-J
un10-
Jun15-
Jun20-
Jun25-
Jun30-
Jun 5-Jul
10-Jul
15-Jul
20-Jul
25-Jul
30-Jul
0
1
2
3
4
5 Orbitz posted a total of 110 Posts between May 01, 2015 and Jul 31,
2015.
Brand Posts
Top keywords used in the
PostsFrequency
Orbitz 26link 26
Flights 14Enter 14
http://bit.ly/x1LetsGo 12
Orbitz
5%
95%
Brand Participation Brand Non Participation
37%
3%
61%
Posititve Negative Neutral
Brand Posts - EngagementOrbitz responded to 5 conversations generated by the 110 Posts they published.
Orbitz receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Orbitz
Most Engaging Brand Posts
Orbitz
Sun, May 17 at 7:02 PM EDT
Guess the destination!http://shout.lt/3Thk
NO IMAGE
Engagement Score Likes Comments Shares Sentiment
170 175 98 14 Positive
Sat, Jun 27 at 6:01 PM EDT
That moment when the bartender tells you happy hour just ended… http://bit.ly/fbOneMoreHour
NO IMAGE
Sat, Jul 25 at 5:59 PM EDT
Say NO to a boring summer. Say YESPLEASE to an incredible vacation. http://bit.ly/fbSave15
NO IMAGE
Engagement Score Likes Comments Shares Sentiment
149 160 6 51 Uncategorized
Engagement Score Likes Comments Shares Sentiment
101 118 7 31 Positive
Links
Photos
Videos
Plain Text
Polls
0 5 10 15 20 25 30 35 40
0 10 20 30 40 50 60
posts dummy eng dummy
Engagement Score
Number of Posts
MondayTuesday
WednesdayThursday
FridaySaturday
Sunday
0 5 10 15 20 25 30 35 40 45
0 5 10 15 20 25
posts dummy eng dummy
Engagement Score
Number of Posts
Brand Posts - AnalysisMost of Orbitz posts were Photos, and posts with Videos received the highest engagement.
Most of Orbitz posts were published on Thursday and posts on Sunday received the highest engagement.
Brand Post Types Days of the Week
Orbitz
1-May5-M
ay9-M
ay
13-May
17-May
21-May
25-May
29-May
2-Jun
6-Jun10
-Jun14
-Jun18
-Jun22
-Jun26
-Jun30
-Jun
4-Jul
8-Jul12
-Jul16
-Jul20
-Jul24
-Jul28
-Jul0
5
10
15
20
25Positive Neutral Negative Users posted a total of 458 Posts
between May 01, 2015 and Jul 31, 2015 on Orbitz's wall.
User Posts
Top keywords used in the Posts Frequency
flight 130customer service 116
book 96time 93hours 76
Orbitz
67%
33%
Brand Participation Brand Non Participation
28%
27%
45%
Posititve Negative Neutral
User Posts - EngagementOrbitz responded to 306 conversations generated by the 458 Posts fans published.
Orbitz appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Orbitz
Content Intel
Travel Destination Info
Deals
Others
Contest
Question to fans
Facebook App
Like This/Engagement Oriented Posts
0 10 20 30 40 50 60 70 80
0 5 10 15 20 25 30
posts dummy eng dummy
Engagement Score
Number of Posts
Most of Orbitz posts were around 'Deals', and posts around 'Question to fans' received the highest engagement.
Orbitz
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