------Technical Transformation Through Architectural

Evolution ------

EXPEDIAMaxsam Partners

In 2009, as Expedia’s market share grew, so did the need for technological agility via an architecture plan and

execution strategy for swift platform modernization to

create new features for their dynamic consumer base.

Think Tank

Maxsam worked hand-in-hand with Expedia to identify best methods toward a new generation platform without disrupting daily business transactions on their sites.

Strategy:

• Reviews of business objectives, feature roadmaps, and user cases

• End to end evaluations of legacy and existing new architecture

• Assessments of existing development processes from conceptualization to release and maintenance

• Detailed data flow audits of all complimentary systems

Maxsam worked with Expedia teams to provide:

Current State

Data Flow

Action

•… a system design and migration strategy supporting daily business transactions on their sites and progress toward their new Java-based platform.

•… delivering an interoperability plan to bridge gaps between the legacy platform, existing new technology, and remaining architectural elements required for Expedia to remain one of the most competitive travel companies in the world.

Maxsam and Expedia decided on:

Theoretical and tactical calibration

Team restructuring in alignment with business goals

Agile development methods

Technical strategic planning and consensus building

Conclusion At the end of a 12-month period, Maxsam had successfully completed a market-facing feature throughout a technical transformation encompassing:

U s e t h i s s l i d e t o p ro v i d e a c o m p e l l i n g c a l l - t o - a c t i o n ( C TA ) .

“Maxsam Partners joined the effort to migrate Expedia to a service oriented approach and modern

development platform…We worked together on defining architecture, resourcing, and scheduling for the work

across all Expedia technology teams. I was very impressed with Maxsam Partners’ approach to

executive-level communication, setting expectations clearly, and asking the right questions… As a direct

result of their engagement, we put together an innovative approach to this complex problem and laid

out the blueprints of how the systems would be rebuilt.”

-Mike Foster- Director of Technology, Expedia (2006-2010)