NAVTEQ Network for Developers – http://www.NN4D.com

Things to consider when building mobile LBS applications

June 8, 2009

Michael Moore, Technical Consultant,Partner & Developer Programs

Trip Planning

In-Dash Telematics Internet

Fleet Enterprise Government

NAVTEQ is the premier provider of digital maps and other content that power many of the world’s most innovative navigation applications

NAVTEQ® maps are everywhere

Mobile PhonesMobile PhonesPortable NavigationPortable Navigation

Superior detail and richness

Turn Restrictions One-Ways Access Restrictions Underground Exits

Physical Barriers Complex Maneuvers Vanity Addresses Points of Interest

NAVTEQ® maps have up to 260 unique attributes for every road segment and Points of Interest in more than 50 categories in 77 countries.

4

Kensington Gardens

Albert Hall

Albert Memorial

Imperial College

5

Location Based Services

LBS = ?

6

SHAPING THE LBS INDUSTRY OF

TOMORROW

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Where Am I?What’s around me?

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Latitude: 52.2356

Longitude: -0.3567

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Latitude: 52.2356Longitude: -0.3567

New opportunities with Galileo

The first civil satellite positioning systemFunded by the European Union (EU) and built by

the European Space Agency (ESA)

European Satellite Navigation Competition 2009 Europe's unique ideas competition for satellite navigation apps Global challenge: High-tech regions from all over the world

are competing for the GALILEO Master Win the chance to realize your idea in your preferred region Global players: Strong partners award Special Topic Prizes with

the aim of joint realization Global networking: All winners & finalists will meet for the Awards ceremony in Munich on Oct

21st

NAVTEQ Special Topic Prize – looking for…Innovative location-based app ideas Working in the wireless/ handheld sectorUsage of dynamic positioning technology Usage of map data

NAVTEQ Special Topic PrizeNAVTEQ DATA FOR 1 YEAR

One-year free access to NAVTEQ map data, content and services

Coaching, business development support and web promotions through NAVTEQ Network for Developers™ (NN4D)

A Personal Technical Consultant will assist in taking the winning idea through to successful implementation.

Opportunity to present approved application to NAVTEQ partners & worldwide customers, including leading handset manufacturers, platform and technology providers

NAVTEQSpecial Topic

Prize

1 2

34TECHNICAL SUPPORT

BUSINESS MATCHMAKING

PARTNER BUSINESS DEV

12-month incubation programWorth approx €75,000

Submit your app idea by July 31st via http://www.galileo-masters.eu/

The possibilities arelimitless

Opportunities in Location-Based Services (LBS)

Business ApplicationsAsset tracking, billing, field services, sales

force automation, surveys, real estate

NavigationTurn by turn, map & route,

pedestrian, traffic, POIs

ContentAdvertising, directories,

search, weather, events,

Entertainment & LeisureTravel, athletics, gaming, local

imaging (geotagging)

Social NetworkingFind me, match me, friend finder, peer-to-

peer, personal security, tracking

NN4D.com

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Coupling location features with new device technologies

Enhanced UI experience: Touch screens, Enhanced visuals, Audio content, 3D landmarks, Aerial imagery

Enhanced input experience: Haptics (Programmable tactile feedback, Immersion), Adaptive recommendation engines, motion sensors

Enhanced graphics & imaging experience: 3D Graphics Acceleration, OCR

Convergence: New categories of devices (MIDs), smaller processors / more capacity

Multimodality: Adjusting to your context

skobbler

Mobile, Set Top Box and PC based social networking with User Generated Content

Combines user-generated content with social networking, search and location-based applications. Users share, view and upload pictures, video, text and POIs with geotags to place and track each other. Find people and places, points of interest, map and get directions to them all, whether they are using cable set top boxes, their laptops or mobile phones. 

Central to this solution is how taxis are ordered, using time and location information for requested trips sent by mobile phones to a brokering server. Taxi companies make offers and client chooses most desired bids by phone.

Expanding location advertising opportunities with info on persons and businesses contacted while using the phone

Platforms Supported for LBS App Development

Mobile

Web

Database

GIS

• NAVTEQ® maps are everywhere• Currently available in 77 countries and territories on 6 continents• Free sample map data for global dev community• Access to APIs and LBS content• Downloads, webinars, discussion forums on NN4D.com

• NAVTEQ digital map data are platform agnostic

• APIs available from many partners supporting both large and small niche markets

•Geospatial platform partners, technology partners, handset manufacturers

• NAVTEQ product sets provide direct support for app development in four major areas:

APPDEVELOPMENT

www.NN4D.com – Home for LBS developersFree sample map data APIs and LBS content

Access to leading platforms & tools

NAVTEQ Partner ZonesNAVTEQ Global LBS Challenge

NAVTEQ Connections Portal

NN4D Solutions Catalog

Fast-Pitch Events for Funding

Business Development Support

Free sample map dataNAVTEQ® map data

NN4D members gain access to free map data samples available in multiple formats. NAVTEQ maps are platform

agnostic and built to a single worldwide specification for easier development and integration into

global applications.

NN4D.com

MapTP Zone

Mapping APIs and LBS Content

The MapTP Zone is the resource site for developers looking to develop

powerful mapping applications using NAVTEQ MapTP APIs. Developers

can build exciting interactive mapping applications with several APIs:

AJAX API 2.0 Web Services (XML/ SOAP) APIs for the Java Platform and C++ Component Interface for S60 (C++ for

Symbian OS)

NN4D.com

Find tutorials, examples with complete source code, demos and documentation at NN4D.com

Useful links• www.NN4D.com – Everything you need for LBS app development

• http://www.galileo-masters.eu/

• http://www.galileo-masters.eu/index.php?anzeige=special_prizes_navteq.html – Info about the NAVTEQ Special Topic Prize

• http://developer.navteq.com/site/global/20_industryreference/112_industryevents/p_ESNC_2009_tour.jsp – Download NAVTEQ presentations for ESNC 2009 events

• www.LBSChallenge.com

• www.nn4d.com/maptpzone – MapTP Zone

• www.nn4d.com/lpa – LocationPoint™ Advertising

• www.nn4d.com/forums

• www.nn4d.com/webinars

• www.nn4d.com/knowledgebase

• http://twitter.com/navteq

• www.nn4d.com/blogs

• www.nn4d.com/events

• http://nn4d.blogspot.com

Welcome to

www.NN4D.com– Home for LBS developers