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Here are some key statistics that will help tours and activities to understand the millennial mindset and capture that lucrative slice of the market.
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Millennial Travel Statistics
for Tours & Activities
A lot has been written about the millennial generation
But why should you care about millennials?
Because millennials are traveling & spending more than ever before.
IN FACT...
1. The rise in youth spending “vastly outstripped” that of other
international travelers
Source: WYSE
2. Young travelers now represent 20% of
international tourism
Source: WYSE
3. One in four millennials are planning more overnight
leisure trips this year compared to last year
Source: MMYG Global
What can Tours & Activities do to
attract Millennials?
Provide Online Convenience
#1
1. Millennials book organised tours and entertainment/activities
online before a trip
Source: Tourism Australia
2. Millennials are “fluent and comfortable with
booking plans online, as well as on mobile and tablet devices”
Source: HVS
3. Millennials will choose to connect with companies on social
media - but want something in return (ie. perks & discounts)
Source: SDL
4. Millennials discover content mostly through
social media
Source: SDL
Be Mobile Friendly
#2
1. Millennialstouch their smartphones
43x per day
Source: SDL
2. 44% of millennials expect their experience with your company to be consistent
regardless of channel
Source: SDL
Tailor Your Offering
#3
1. 70% of millennials indicated they expect to be offered
immersive experiences that are interactive and hands-on
Source: HVS
2. 60% of millennials would rather spend money on
experiences than material things
Source: MMGY Global
3. 58% of millennials prefer to travel with friends - they can’t
bear the feeling of having missed out
Source: HVS
Want to learn more about millennials?
Want to learn more about millennials?
> Tours & Activities Need to Tap Into the Youth Travel Market
> What Tour Operators Need to Know About the Millennial Mindset
> How to Appeal to Millennial Travelers [New Research]
About Rezdy
Rezdy is a powerful online booking software provider for over 600 tour
and activity operators.
> Case Studies <
Want to learn more?
Get in touch!
Aus: +61 (0) 2 8244 3060USA: +1 415 655 1633
