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The story of how the Kailali Chamber of Commerce and Industry raised money to promote tourism in the Far West of Nepal.Presentation made at ITB Berlin 2011 as part of inspirational stories from Destinations during the Responsible Tourism Networking Event.on Facebook - http://www.facebook.com/farwestnepalread also on http://socialtours.blogspot.com
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Microfunding for Tourism Destination Development
Inspiration fromKailali Chamber of
Commerce and IndustryNepal
FAR WEST NEPAL
Ravaged by the Maoist Movement
RemoteDeprived of Attention
Unexplored!
2008
Started a microfunding program, raising funds from all its members
The Scheme
Start – 25p from the sale of one notebook
In few months gave 10,000 Rs.
MISSION ONE PAISA
Viral Effect
Hotels – 50 Rs. / BookingDoctors – 50p / prescription
Hospital Workers – Rs. 10 / month
Transport companiesRice MillsFlour Mills
Public private donations
MISSION ONE PAISA
Tourism Fund
1,000,000 Rs.
+
Corporate tax+
Consumer Fairs
=
4,000,000 Rs
MISSION ONE PAISA
Destination Marketing
Posters – 26Different Post cards
Coffee table books – 3Exhibitions in Kathmandu
Rallying NRNs abroad
Students using Regional Post cards to make the districts
knownPosters on outbound busses
MISSION ONE PAISA
MISSION ONE PAISA
AIRPORTIMPROVEMENT
Another Campaign
Rickshaw PullersIndividual donors
PublicSmall shop owners
From Rs. 5 to Rs. 55,000
=6,100,000 Rs.
AIRPORTIMPROVEMENT
Second longest runaway in Nepal
Applying for International status
AWARDEDBest Chamber
InNepal!
Developing Tour OperatorsDeveloping Tourism Products
Working on Marketing & BrandingCreating a Destination Management
SystemBringing all Chambers together into
a Tourism Task Force
What Next?
Applaud this effort by the people of Kailali
Spread the news – blogs, tweets, facebook, articlesIf possible, visit Far West
Nepal!
What can you do?
www.facebook.com/farwestnepal
Namaste! Thank you!