1. Medical Tourism Storytelling as a DigitalMarketing Tool to Increase RevenueJohn CoteFounder and CEOJohn Cote & Associates#1 Best Selling Author

2. Peters Story: A CommunicationsMiracle 3. Perception Test 4. Perception Test16171819 5. Did You See the Gorilla?http://www.youtube.com/watch?v=vJG698U2Mvo 6. 83% of Trained radiologists FAILEDto see the gorilla in this lung scan 7. Why is This Important? 8. Text YourNAME and EMAIL to(858) 256-7744or go towww.JohnCoteKeynote.com1 (858) 256-7744You will receive a copy of theKeynote slides and the audiorecording of this presentation 9. 3 Types of Hot Button Items Benefits What benefits are there for buyingwhat you sell? Objections What reasons would a customer havefor not buying what you sell? Competition Why should a customer choose youinstead of your competitor? 10. Key ConceptThe Mind Thinks In PicturesSo What You Want To Do IsPaintMental Pictures With WordsIn the form of Headlines 11. Features DoNot Sell... The original iPod features a 5 GB harddrive (10 GB option available afterMarch 21, 2002), a high outputamplifier (60-mW), a FireWire port,and a standard 3.5-mm headphonejack in an ultrasleek "iBook white" andstainless steel case with a 2-inch whitebacklit LCD display. Battery life is anestimated 10 hours.Blah, Blah Blah 12. Benefits Sell. 13. The New Media RevolutionPodcasting can be Audio or VideoEasily integrates with emailcampaigns, magazines and booksHow Many Medical TourismPodcasts??PodcastingUS Cable and Satellite TV: 100 Million SubscribersPodcast Subscribers : Over 1 BILLION 14. Since Last YearsConferenceU.S. Drivers still facea 26 minute commuteonaverage.However 15. Our Medical TourismShow ExperimentCreate a Medical Tourism ShowTell Great Stories & AnswerQuestionsLets Do it in 10 weeks 16. Our Medical TourismShow Experimentwww.Facebook.com/HealthcareElsewhere 17. How did we findlisteners? 18. Our Medical TourismShow Experimentwww.HealthcareElsewhere.com 19. Why is it sopopular?Our guests tell compellingmedical tourism success storiesWe market it to a highly targetedgroup of people that areseeking this information 20. Why is This Important toYou?You can bring in related sponsors for adrevenue to share marketing costs 21. DistributionYou.Everywhere.Now.Text Your NAME and EMAIL to (858) 256-7744 22. The New Media RevolutionYoutube is now the #2 searchengine2009 - 26 BILLION views per month inToday - Over 100 BILLION views perU.S.monthOver 70% of the traffic comes from outside the U.S. 23. The New Media RevolutionCreate your ownbranded channelMakes you the expert, just like an author 24. You, Everywhere,Now 25. You, Everywhere,Now 26. You, Everywhere,Now 27. #1 Best SellerThe Amazon Kindle Fire 28. Our Medical TourismBookConsider the impact of sending a potential client yourbook! 29. How This Can Work ForYouText Your NAME and EMAIL to (858) 256-7744 30. Books and Webinars to Educate 31. Why MobileMedia MattersMobile advertising has a 10 TIMESHIGHER click through rateMobile advertising has 8 TIMESHIGHER brand awarenessMobile traffic has 6 TIMES HIGHERPURCHASE INTENT 32. What is the lifetime valueof a patient to you?One last thing 33. Writing Good HeadlinesCan Be a Lot of Work 34. Key Takeaways - Same as LastYear Story based marketing with video is a provenmethod for getting potential clients to Know, Like,and Trust you which leads to increased sales Be in as many places as you can online toencourage social sharing and to reach themaximum number of prospects Publishing Digital Books, Magazines andPodcasts to educate your target demographic willgive you a major advantage over yourcompetition. You MUST follow up consistently with automatedsystems, it works! 35. Thanks! John CoteJohn Cote & AssociatesTo receive a copy of the slidesText Your NAME and EMAIL to (858) 256-7744or go towww.JohnCoteKeynote.comData for this presentation was compiled from comScore, ThePew Research Center, Quantcast, Nielsen and Mobile MarketerDaily