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Don't Panic Guide to Social Media ConferenceTwitter for BusinessMark Hanson
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TAKING YOU TO A VERY DIFFERENT PLACE
AGENDA
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INTRODUCTIONS
BENEFITS OF TWITTER
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CREATING A TWITTER STRATEGY
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STRATEGY FOLLOW CREATE ENGAGE
Customer Relations Your customers and potential customers
Content relevant to your customers: tips,
company info, etc
Answer questions, respond to comments
about your brand
Crisis Management Your brand, products and relevant issues
Direct to additional resources, updated
information, explanation
Answer questions, respond to comments,
raise issues, provide info
Corporate Reputation
Management
Industry leaders, similar interest groups, news/
media
Insights, expertise, become a thought leader
Jump in the conversation. Be
transparent and add value
Event Coverage Those interested or attending event, media
Event information, updates, behind the
scenes coverage
Set up Tweet-ups, talk to attendees, ask and
answer questions
Product Promotion &
Sales
Current and potential customers, those
interested in similar products
Links to online promos, insider info on upcoming
sales, discount codes
Check replies and DMs, answer questions,
provide info when needed
Issue Advocacy Those interested in your cause, industry leaders,
news
Added value: health tips, disaster alerts,
fundraising info
Know your followers, thank them for support,
get them involved
CASE STUDY: SALES
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CASE STUDY: CUSTOMER
SERVICE
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CASE STUDY: CONTENT
DISTRIBUTION
CASE STUDY: MARKET RESEARCH
CASE STUDY: STAKEHOLDER
ENGAGEMENT
TWITTER BASED MEDIA
RELATIONS
WHO SHOULD TWEET?
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WHAT CAN GO WRONG?
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HOW TO MEASURE
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RESOURCES
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RESOURCES
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MARK HANSON
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