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Mark Traphagen | Stone Temple | SMX West 2017
GOOGLE & TWITTERSinging a Duet for Your Marketing
@MarkTraphagen#SMX #14A
• 70+ person digital marketingagency
• Inc. 5000 2016 company• Clients from startups to
Fortune 100• www.stonetemple.com
@MarkTraphagen#SMX #14A
@MarkTraphagen#SMX #14A
@MarkTraphagen
February 2015
#SMX #14A
@MarkTraphagen#SMX #14A
July 2014January 2015
@MarkTraphagen#SMX #14A
May 2015
@MarkTraphagen#SMX #14A
@MarkTraphagen#SMX #14A
@MarkTraphagen#SMX #14A
July 2015
@MarkTraphagen#SMX #14A
November 2016
@MarkTraphagen#SMX #14A
@MarkTraphagen#SMX #14A
@marktraphagen
Butwhyaretheyindexingfewertweetsnow?
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
Tweets indexed within 7 days
@marktraphagen
WhatfactorsaretheHolyGrailoftweetindexation,YourHighness?
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
Number of followers
@MarkTraphagen#SMX #13A
Followerwonk Social Authority
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
OncethetweetsareloadedintotheSERPs,wewaituntildarkandthensneakout...
@MarkTraphagen#SMX #13A
moz.com/blog/state-of-searcher-behavior-revealed
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A