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Izakaya 2012 A NW Celebration of Japanese Pub Culture

Izakaya - A Pacific NW Celebration of Japanese Pub Culture

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VISIT HTTP://WWW.CELEBRATEIZAKAYA.COM FOR MORE INFO. Welcome to Portland Oregon’s first and much needed Japanese Pub festival. You’ll find food, drink and Pub Culture fun. Portland is commonly known for its tasty microbrews, groundbreaking chefs and foodie events galore. What you might not know is that Oregon also is the number one saké market per capita. A growing field in Portland, saké imports have increased significantly in the last few years. With only a handful of saké events in the area and a plethora of amazing resources, creating “Izakaya: A celebration of Japanese pub culture” was the perfect opportunity to bring a unique event to Portland. The purpose of this festival is to spotlight the best of Japanese cuisine, shochu, saké and beer for NW drink connoisseurs and foodies alike. When Japanese culture has so much to offer, why just limit our guests to saké? An Izakaya is more than its literal translation to “a Japanese pub.” It’s a cultural experience deeply rooted in Japanese food culture. It describes an atmosphere of comfortable surroundings, deliciously authentic cuisine and free-flowing drinks. At Izakaya 2012, we invite you to immerse yourself in this world, raise your glass, and celebrate! The emphasis of Izakaya is on the delicious bites and abundance of libations, but we couldn’t stop there- It will also showcase Japanese artists and world class DJs. Guests can explore the creative atmosphere of the Jupiter Hotel while feasting their eyes on prominent Japanese art. Needless to say, we are thrilled to embark on this planning journey for the year and do hope you join us! Make sure to save the date: November 16th, 2012!

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Page 1: Izakaya - A Pacific NW Celebration of Japanese Pub Culture

Izakaya 2012A NW Celebration of Japanese Pub Culture

Page 2: Izakaya - A Pacific NW Celebration of Japanese Pub Culture

Concept

Oregon is the #1 consumer of sake, per capita, in the nation.

As producers of other regional food and beverage events, Scene Marketing was looking to create an unique event that included :

CultureFoodDrinkArtEntertainmentCommunity

In 2011, we began to build an event like no other in the Pacific Northwest.

Page 3: Izakaya - A Pacific NW Celebration of Japanese Pub Culture

Goals

Expose our target audience to the izakaya pub culture.

Educate our guests and expand their experience with Japanese food and beverage.

Give back to our community by donating a portion of the revenue to a local non-profit.

Highlight local Japanese talent and their businesses.

Create an event with longevity that can grow and support those within the area.

Page 4: Izakaya - A Pacific NW Celebration of Japanese Pub Culture

Izakaya is...

Page 5: Izakaya - A Pacific NW Celebration of Japanese Pub Culture

Interactive

With the help of Terminal Design, the

production and lighting talent behind the national TV show Grimm, the on-

site experience at Izakaya will be like

no other event you’ve attended.

Current plans include :LED lighting installationsMoving lightsRear video projectionsLED video panels3D video projectionsInteractive wall exhibits

Page 6: Izakaya - A Pacific NW Celebration of Japanese Pub Culture

Food Participants

Behind the Museum Café

Biwa

Masu

Miho

Ping

Shigezo

Tasting East

Wafu

Yakuza

Zilla Saké House

Your ticket grants you unlimited access to all of the following restaurants :

Page 7: Izakaya - A Pacific NW Celebration of Japanese Pub Culture

Drink Participants

Asahi

G-Sake

Hakutsuru

Hakutshika

Joto

Momokawa

Gigantic Brewing

Ozeki

Rogue Ales

Sapporo

TyKu

Choya

Each sake and beer producer will be located

in their own private room where you can

taste, learn and enjoy each spirit in custom

themed rooms.

Page 8: Izakaya - A Pacific NW Celebration of Japanese Pub Culture

Art

Japanese artist Taka

Sudo live art

installation

Traveling from

Vancouver, B.C., Taka

will be creating a

custom wall mural 3

days prior, finishing

the artwork live

during the event

Page 9: Izakaya - A Pacific NW Celebration of Japanese Pub Culture

Music

DJ Satoshi

Mukohata, an

internationally

reknowned artist,

will be spinning the

entire event

He has DJ’d for

fashion shows and

clubs such as Issey

Miyake and Christian

Dior

Page 10: Izakaya - A Pacific NW Celebration of Japanese Pub Culture

Custom Beer

Support from PDX

has been huge and

even Gigantic

Brewing Company

has jumped on

board. They will be

unveiling a custom,

authentic Japanese

brew just for this

event.

Page 11: Izakaya - A Pacific NW Celebration of Japanese Pub Culture

A Gift For Guests

Ty Ku Saké, owned by

music artist Cee Lo

Green, has generously

sponsored a custom

gift for all guests to

take home - a ceramic

saké cup.

Page 12: Izakaya - A Pacific NW Celebration of Japanese Pub Culture

Location

Izakaya takes place on Friday, November 16th, at the Jupiter Hotel.

Featured in magazines such as Conde Nast, Dwell, Marie Claire, Elle, GQ, and many more, this Portland hot-spot will be completely transformed for one magical night.

The floor plan for this event has been created as one of exploration and experience.

Every corner you turn, every room you enter will have something new for the senses.

We encourage you to stay the night to extend the experience.

Page 13: Izakaya - A Pacific NW Celebration of Japanese Pub Culture

Floorplan

Page 14: Izakaya - A Pacific NW Celebration of Japanese Pub Culture

Did you notice?

Did you noticed the ‘Maid Cafe’ on our floor plan? A maid cafe is a type of restaurant in Japan where waitresses are dressed in a maid costume.

The first cafe was established in Akihabara, Tokyo, Japan in March 2001. Expanding overseas to places across the world, including the U.S., maid cafes are a fun, interactive experience.

You’ll be able to check out our version of a maid cafe during Izakaya.

Page 15: Izakaya - A Pacific NW Celebration of Japanese Pub Culture

Sponsors

Jupiter Hotel

Whole Foods

Uwajimaya

JFC

Terminal Design

Fox 12

Mosca Photo

Scene Marketing Group

ZoePDX

SakeOne

Willamette Week

For a full list, visit

celebrateizakaya.com

Page 16: Izakaya - A Pacific NW Celebration of Japanese Pub Culture

Ticket sales benefit:

Known to members simply as JASO, they are a private, non-profit, membership organization dedicated to promoting business, education, and cultural exchange and enhancing mutual understanding between the people of Japan, Oregon and SW Washington.

They are the largest Japan-related organization in this region and sponsor a variety of programs each month. We are proud to donate a portion of the proceeds to this local non-profit.

Page 17: Izakaya - A Pacific NW Celebration of Japanese Pub Culture

Partners

Our key consultants and partners for this event are true experts in tourism, hospitality and Japanese culture.

Travel Oregon Greg EckhartTitle: Manager of Global Sales Asia

Travel PortlandJeff HammerlyTitle: International Tourism Manager Asia

Young’s Market CompanyMarcus PakiserTitle: Director of Sake Category

Hellion GalleryMatt WagnerTitle: Owner of Hellion Gallery

Page 18: Izakaya - A Pacific NW Celebration of Japanese Pub Culture

Find Us In...

EaterPDX Portland Monthly Oregonian Imbibe Willamette Week Alpha Broadcasting KPTV Asian Reporter NW Palate PQ Monthly MIX magazine Beer West Via Magazine

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Connect With Us

Facebook.com/CelebrateIzakaya or Twitter.com/IzakayaPDX

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Save The Date

Date: Friday,

November 16th from

5:30-9:00pm

Price: $40 early bird,

$45 regular

Attendance:

Estimated 500 - 600