Itbetw toozla chichinkina

TOOZLA

Location Based ServiceLocation Based Service

Prepared for ITB Berlin

2

Mobile & travel

• Travel means

to be mobile

• Each modern

traveler is

equipped with photo camera

and mobile phone


3

Tourists get social and mobile

• Social media and mobile technology will dramatically change the face of the tourism industry in future. Holiday tips from friends worldwide, interactive bookings and mobile travel guides at the destination will become the norm in years to come…

– ITB World Travel Trends Report 2010/2011• http://www1.messe-berlin.de/vip8_1/website/Internet/Internet/www.itb-

berlin/pdf/Publikationen/worldttr_2010_2011.pdf


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Europe – Mobile travel applications

• Following the success of the iPhone, smartphones are revolutionising the travel industry thanks to geo-localisationservices based on GPS technology

• Smartphone penetration is expected to reach 92% in Europe by 2014 (…)

– WTM Global Trends Report 2010• http://www.wtmlondon.com/files/wtm2010_global_trends_report.pdf


5

Smartphone platforms

• Platform share varies

by country

• Worldwide share in

2010 is shown on the

right

• 72% YoY growth– http://www.gartner.com/it/page

.jsp?id=1543014

– Smartmarketing* (RU) –

expert data

Russia share

WW share

Platform

3.8

4.2

16.0

15.7

22.7

37.6

50.0Microsoft Windows

Mobile

10.4iOS

0.5Other OS

0.1Research In Motion

5.6Android

34.0Symbian


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App stores


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Nokia

• 175 million Nokia Symbian devices

• 45 million active Nokia touch screen smartphone users

• Java apps for approximately 500 milliondevices

• http://www.forum.nokia.com/Distribute/Ovi_Store_statistics.xhtml


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Mobile internet usage• Mobile Internet user count grew up to 500M in 2010• This count will reach 1B in 2011

– Approx 400M of them will be concentrated in Asia, 200M in North America and 200M in Europe.

• Traffic 3 times increased during 2010• In Russia only, user count will reach 26M• Share of regular mobile internet users by country (of country

population) :– Sweden – 28%

– UK – 24%

– USA – 20%

– China – 13%

– Russia – 9%

– Average World – 16%

– According to research of Ericsson and J’son & Partners, 2011


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Mobile networks in Russia

• Major players:

– Beeline, MegaFon, Mobile Telesystems

(MTS), TELE2 Russsia

• 140% penetration rate, 190% in Moscow

• Roaming rates extremely high even within country

• GPRS rates are relatively low

– 7 Rub/Meg ~0.18 Eurocent


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Mobile internet consumption in Russia

• 22 Million Russians (i.e. 18% of the total population) go to Internet from a mobile device (at least 1 time per month)

• Reasons to use Internet:

– 45% quick information search

– 36% social networks

– 29% music download/listening


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Mobile issues when travel abroad

Is there roaming

in your tariff?

To change tariff? To use native SIM?

Purchase local SIM?

Purchase travel SIM?

yes

yes

High

cost of data

yes

no

no no

yes

Universal

number

no

Low cost

of dataOperator?

Tariff?

Where to buy?

yes

no

No phone =

no problem

Total relax

Do you use virtual

number?


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Comfort travelling

• Do not depend on other people

• Do not worry about situations

• To be guided/secured if necessary

• To get notifications, alarms depending on schedule or wish

• To have the option getting all the necessary info in the current environment

• All information in native language


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What is Toozla

• To help independent travelers Worldwide we started the development of a global system in 2008

• It is actually ecosystem with many various players involved

Toozla

Worldwide interactive Worldwide interactive

mobile audio guidesmobile audio guides


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Toozla revolutionises the travel paradigm

• Toozla links highly-relevant information to specific sights

– More in-depth than an ordinary paper guide

• Toozla opens up a new infosphere to mobile phone users

• Travellers feel like locals as they explore unfamiliar cities

• Users can share their opinion of a location right then and there


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Market

• Users: independent travellers

• Segment is growing, especially given the current economic situation

• Independent travellers worldwide: 277 million

• The idea was obvious, so the process of acceptance of the tool should be a very natural one


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The Toozla ecosystem

Destination

Traveller

• No need for special

equipment, offices or booths

• Allows analysis of tourist

behavior and preferences

• Users receive a sense of the

destination’s hospitality

Content owner

Local business

Mobile operator

• Highly-relevant content where

and when it is needed

• More convenient than a book or

mp3

• Complete freedom of travel

• Local, up-to-the-minute

information

• Social networking

• Ready-for-use technology gives content owners access to

mobile users

• Control of usage

• Access to client when he or she is just a few steps away

• Targeting by age, sex, location, time, language

• Payment per contact

• Increased Internet traffic

• Loyalty


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Smartphone platforms


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Basic functions of an applet


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Streams available


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Streams available• Global streams:• Wikistream• Weather forecast• Global chat

• Coming soon:• Shopping• News• Drivers help• Blind help• Disaster channel• Wikimapia• …

• Local streams:• Austria. Salzburg; Austria. Vienna

BarcelonetaBelgium. Antwerpen; Belgium. BrugesBelgium. Ghent; CambridgeCopenhagen. Denmark. HarbourDanmark. Copenhagen. Along the MetroFremantle Explorer; Fremantle ToursGPS Citygames Ciutat VellaImagineear audio guidesInterContinental; Italy. FirenzeItaly. Napoli; Italy. Pisa; Italy. RomeItaly. Siena; Italy. Torino; Italy. VeniceMoscow. Kremlin; LondonNetherlands. AmsterdamNorway. Oslo. Karl Johans GateOslo. Norway; Spain. MenorkaMoscow. TsaritsynoUSA. Boston DowntownUSA.Chicago; USA. LAMoscow. Бульварное КольцоВокруг Кремля с Вокруг СветаПрага; Санкт-Петербург; ХрамыПетербургаЦентр Санкт-Петербурга


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my.toozla.com

• What did you say?

• Listen/ Change your words.

• What’s your subscription?

• Change profile.

• Where you’ve been?

• Share with friends via Facebook and Twitter


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PartnerTool.toozla.com


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ad.toozla.com

• Portal for advertisers

• Very local access – when your customer is on the same street

• Easy create and schedule

– Web access

– Mobile access

– SMS access


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Contacts

• www.toozla.com

• [email protected]