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The Revenue Management Qualification from HSMAI Europe, conducted in a classroom environment with the opportunity to network and exchange ideas with peers and colleagues from the Revenue Management and Hospitality community. The course content covers all the skills required of today's revenue managers, including digital marketing, distribution and hotel technology. Companies that have joined the workshops include Rocco Forte Hotels, The Dorchester Collection, Best Western UK, Town Hall Hotel, The Place Manchester, Supranational Hotels, Kempinski, Taj Hotels, and many more
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HSMAI Certified Revenue Manager
Introducing the HSMAI Europe Certified Revenue Manager Qualification
OVERVIEW• Background to the Certification• The HSMAI RM Advisory board• The three modules - content in
brief• Electives & Working with industry• Options and costs for taking the
course• In-house• Aligned with current training
courses• Summer Camp
About HSMAI Europe
• Founded in 1927 HSMAI is a membership organisation with over 7,000 members worldwide.
• The association represents all segments of the hospitality industry and membership includes some of the top minds and most influential decision makers in the industry
• HSMAI has chapters through the USA and worldwide• HSMAI Europe represents the interest of the European members of
HSMAI and its mission is to be the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding.
THE HSMAI EUROPE REVENUE MANAGEMENT ADVISORY BOARD
Current Members of the HSMAI Europe Revenue Management Advisory Board
• Les Asplen, Head of Revenue and Distribution, Best Western UK, York
• Thibaut Sellier, Director of Revenue, Kempinski, Geneva
• Christian Börger, Regional Manager Revenue & Distribution EMEA, Mandarin Oriental Hotel Group, London
• Heiko Siebert, VP Revenue and Distribution, Mövenpick Hotels & Resorts, Zurich
• Carl Oldsberg, VP Revenue and Distribution, Nordic Choice Hotels
• Henning Möhn, Regional Commercial Director Nord, Steigenberger Hotels, Hamburg
• Christopher Cooper, Group Director of Revenue, Rocco Forte Hotels, London
• Christian Gramsgrø, Director of Revenue Management, Scandic Hotels Norway.
• Roland Rhyner General Manager at Hotel Uzwil.• Jason Houle, Vice President Travel Solutions,
Lixto Software
Head of the HSMAI Europe Revenue Management Advisory Board: Wilhelm (Wilko) Weber, SHS Swiss Hospitality Solutions AG
RM Advisory BoardCourse Framework
RM Academy TeamTest Platform SHL Lucerne
Trainer - Scandinavia Trainer – UK Trainer
NHTV BredaTrainer
SwitzerlandTrainer
Germany
Annual Review
Core Content Generation and test platform update
Annual Meeting - LucerneQuarterly Content Updates
• Content aligned with local requirements by trainers
HSMAI Europe oversee the Qualification
Structure
Philosophy• Taken the route of not
being an academic qualification
• Currently taught as a classroom based module
• Consistent test platform• Delivery adaptable• Transportable
qualification• Re-certification to
maintain standards
Course Framework
• Three units each of five modules in the following subject areas:• Revenue Management• Distribution and eCommerce• Elective Modules - development
of individual specialist skills• Five modules per unit delivered over
five classroom training days• The fifth module includes a case
study• Each module is followed by an online
assessment.• One final certification exam• Re- certification after 3 years
Summary
Three units:1 Revenue Management
2 Distribution & Ecommerce
3 Specialist Electives 15 one-day workshops
Five workshops per unit On-line assessment after each moduleOne final exam to
achieve full certification3 year Re-certification
Revenue Management• Balance academic theory and
operational experience• RM01 and RM02 - fundamentals
and the foundation theory• RM03, RM04 and RM05
intermediate level revenue management
• Electives allow advanced study of revenue management for example :• Revenue management for F&B• Advanced theories in automated
revenue management • Commercial integration into a
revenue and distribution strategy• Coaching and mentoring a revenue
management team
Distribution and eCommerce• Supports the extended role of classic
distribution into internet, mobile and social media• DM01 fundamentals of distribution • DM02 SEO PPC and Analytics• DM03 Mobile and SoLoMo • DM04 Creating a Technology strategy • DM05 Case study
• Electives for more advanced study for example :• Practical considerations for creating effective
PPC and SEO campaigns• Increasing conversion from your booking
engine• How to design, set up and run an RFP for
new technology services
Electives• Can be taken at any time the course is on
offer – and anywhere e.g. Summer Camp in Breda
• Allows specialisation in areas of interest, or of commercial benefit to the hotel or group
• Will be run by the trainers, selected courses will be accredited and run by industry partners
• Typically electives allow for more advanced study in the areas of:• Revenue Management• Leadership skills• Advanced Systems training• Commercial and IT knowledge
• A Highly practical approach with skills that can be immediately applied at property
Revenue Management Distribution and Marketing
Electives
RM01
Basic concepts of Revenue Management
DM01
Electronic Distribution & Business models
5 modules of choice- some examples include:
RM02
Performance Measurement & Strategic pricing
DM02
PPC and SEO campaigns and management
SYS1 Working with automated RMS
RM03
Oerational revenue management and Forecasting
DM03
SoLoMo SYS 2 Total Revenue Management and Profit Optimisation
RM04
Total Revenue Management & Creating a Revenue culture
DM04
Creating a Distribution and IT strategy
SYS 3 Revenue Management and C&E
RM05
Case study in Revenue Management – Covers all content 01 - 05
DM05
Case study in distribution - Covers all content 01 - 05
SYS4 Integrating RM into a social media strategy
SYS5 Developing a RM team
HOW TO PARTICIPATEOptions for taking the certification
Options for taking the course in the UK
• Open workshops• Split as 2 day or 3 day workshops• London Manchester and Edinburgh• In house where sufficient people
( Min 8)
• Aligned with brand standards or existing in house training • Existing revenue management
course content can be assessed and aligned with CRM exam content
• Working with industry• To create special interest one day
workshops as Electives• Plus align revenue training from
suppliers where requested with the CRM
Open Course Cost Structure
• Workshop costs – 2 day workshop £395 – 3 day workshop £550 – 1 day workshop £220
• Pre Paid Package cost for course – Cost per module £833.34– Conducted in a classroom environment,
Includes all meals workbooks and exchange of ideas and experiences with peers
– HSMAI members All 3 modules £2500– Non HSMAI members All 3 modules £2700
• Additional Certification Fees– Exam administration fees €400 per
course– Final certification fee approx €150
Note all costs are Ex VAT
Promotional Rates
• ToTs – Teams of Ten– Pre paid rate– Teams sign up for the same dates on RM
and DM modules, electives free choice– Taster rate extended across all modules,
equivalent to £150 ex VAT per person day
– Total training cost £2100 ex VAT and exclusive of exam fees and HSMAI membership
– Please enquire whether there is a team place available since we frequently work with people to create teams to suit.
– All costs are ex VAT
CONTACT
Ally DombeyRevenue by Design Ltd. 07768 904076Email; [email protected] www.revenuebydesign.co.ukBlog http://drivingrevenues.com