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Agenda
Campaign Overview
Campaign Performance
and Media Coverage
Social Media Buzz
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Campaign OverviewBrief Overview
Campaign idea
Next Jen Discoveries Video
Next Jen Events
Brief Overview
Campaign Targeting
Singapore, Malaysia, Australia,
Hong Kong, Indonesia, UK
Objective
To increase awareness and
bookings for the newly renovated
Hotel Jen Tanglin Singapore with
”Next Jen” campaign
Duration
5 December 2015 – 15 April 2016
5
7,548,870 print circulation
4,739,108 people reached on
social media
145 influencers hosted
3:1 ROI
Achievements
For the period December 2015 – April 2016
Campaign Idea
Hotel Jen is here to shake things up by dedicating
the newly refurbished space to discover what’s new.
The #NextJen campaign supports
local entrepreneurs, artists, and outliers.
The new ideas hotel that’s ready to inspire guests with
#ThatJenFeeling
this is a temporary template Watch the video on hoteljen.com/tanglin
We aim to feature young and upcoming
talents from artists to artisanal products.
The hotel becomes a platform for them to
show their passion to an international
audience.
In turn, they provide enriching and inspiring
experiences for our guests, making for a
truly unique stay, unmatched by other hotels.
NEXT JEN EVENTS
9
Next Jen CoffeeA latte art competition with 32 of the top
baristas in Singapore. Made possible with
our coffee partner Nomad the Gallant.
Nomad the Gallant was started by a
young local coffee entrepreneur, Arfian.
Next Jen Art
Young talented start up art
collective – The Parents
Parents drew on the walls of
the new Hotel Jen Tanglin
Singapore.
The hotel is a platform for
them to show their passion to
an international audience.
Next Jen Gig
Student and Orchard Road
street busker Zi Jie, joined us
to play gigs at our Sunday
Brunch.
After three months, Dreams
in a Hat saved enough
money to start their own
music video.
Media Coverage Statistics
Magazines:
Wallpaper Magazine
Business Traveller
Expat Living
CEI Asia
Now! Singapore
Rimba Kota
Union Pay Platinum
Media Coverage Statistics
Newspapers:
The Straits Times
The Business Times
Today Paper
8 Days
Hong Kong Commercial
Daily
Shanghai Daily
The Australian
Sydney Sunday Herald
Media Coverage StatisticsOnline Coverage:
The Smart Local
TimeOut
Yahoo
Asia 361
Lady Iron Chef
The Shutterwhale
Icon Magazine
Silver Kris Magazine
and 90 more...
Media Coverage Statistics
Media & KOLs Hosted:
Dec 2015 – 27
Jan 2016 – 52
Feb 2016 – 33
Mar 2016 – 24
Apr 2016 – 8
List of KOLs include:
• Journalist
• Editors
• YouTubers
• Instagrammers
• Bloggers
Hosted 145 KOLs
Reached 12,287,978
people
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Social MediaInfluencer generated content
YouTube Partnerships
Facebook Campaigns
Social Media Fan Base
Influencer Generated
Content
During the re-launch, we hosted 145
celebrities, blog shops and other social
influencers to experience the new hotel
in return for social media coverage
Later, we were mentioned by the the
local papers as the “Most Instagram-
worthy hotel”
21
Instagram Takeover
by Celebrities
• For 24 hours, the celebrities hold
HJTS Instagram account hostage
• Step 1: Celebrities ask followers
on their own Instagram account
to check out @hoteljentanglin
• Step 2: Celebrities post images of
themselves around the hotel
• These takeovers usually see a
hike in followers instantly
22
YouTube
Partnerships
• Young and aspiring YouTubers
are often looking for locations to
film in.
• We’ve partnered with a few local
and international YouTubers to
showcase the new HJTS
• Click to watch: • Undercover by Eden Ang
• Shit Virgins Say by Night Owl
Cinematics
• Guy Friends vs Girlfriends by LeendaD
Productions
23
Facebook Campaigns
In partnership with websites and
famous photographers, we ran
several campaigns. The featured
are those that went viral.
24
Social Media Fan Base
1074 1382 2025 2277 2606
2473526229
2736128730
29730
DECEMBER JANUARY FEBRUARY MARCH APRIL
Instagram Facebook
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That’s all folks!
Follow us on
@HotelJenTanglin
for more of
#ThatJenFeeling