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Hospitality Online Business Development
Marie BOUQUIN MBA 2B
Course Instructor: E. Craighttp://futuremakersparis.blogspot.fr/
Alpharooms – Study case
Goals
To improve conversion rates on smartphones and tablets.
Tactics -Touchpoints
https://www.alpharooms.com/
Fan Club: facebook
134 216 followers like Alpharooms
5247 Tweets1695 Subscriber
26 comments
Results
Better than expected !!!
Alpharooms made a positive ROI in one week…
Mobile steps could be taken…
Currency converter steps
More details (Brand, name…) on “Book essentials extras”.
Conclusion
If I had an Independent hotel I would use:
Facebook Youtube
To share To stay in touch