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International Hospitality Management Schools: 2010 Worldwide Industry Ranking Survey Project Summary February 2011 Background and Survey Details Taylor Nelson Sofres (TNS) Travel & Tourism (U.K.), the world’s largest provider of custom research and analysis, has completed a broad industry survey amongst a large sample of senior managers from top international hospitality companies around the world. These companies were selected because they own and/or manage 5-star rated properties. This survey was conducted in August and September, 2010. TNS executed a similar survey in 2007. The 2010 survey updates the results obtained three years before. Laureate Hospitality Education, a division of Laureate Education Inc, commissioned TNS to conduct both surveys utilizing objective techniques. Both surveys are statistically reliable at a 95% confidence level. The primary purpose of the 2010 survey is to establish the relative ‘ranking’ of the various international hospitality management schools providing university-level programmes from which employers are likely to recruit staff for international 5-star hotel companies. A total of 181 questionnaires from 55 different countries was received. All respondents hire students from international hotel schools, with over two-thirds of respondents (68%) have recruited graduates from at least two and up to five different hospitality management schools for their organisations. The respondents came from a broad range of 5-star hotel companies listed below. Key Findings Respondents were asked to respond to the following: ‘Thinking about the hiring of graduates for an international career in the hospitality industry, from the following list of hospitality management schools, please select the ones you would consider to be in your Top 10. ” A list of 74 hospitality management schools located around the world was presented to respondents. The list was generated from a worldwide scan of schools providing international education focused on hospitality management. Provision of instruction in English was a requirement for inclusion in the list of international hospitality management schools. In addition to this list, respondents were invited to add by open field any other schools in their ranking which might not have appeared in the pre-selected list. The list was automatically randomized by country and by school for each respondent to ensure that there was no influence on their selection as a result of their position in the list.

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The following table presents the survey ranking results. Top 10 International Hospitality Management Schools in the World for an International Career. Based on frequency of school selection by hospitality industry hiring managers from 5-star hotels. Sample Size = 181 respondents

Institution Country

1 Ecole Hôtelière de Lausanne Switzerland

2* Les Roches International School of Hotel Management, Bluche Switzerland

2* Glion Institute of Higher Education, Glion & Bulle Switzerland

2* Cornell University USA

5 Hotelschool The Hague Netherlands

6 Les Roches International School of Hotel Management, Marbella

Spain

7 Hotel School Vatel France

8 Oxford Brookes University United Kingdom

9 César Ritz Colleges, Le Bouveret, Brig Switzerland

10 Ecole Hôtelière de Genève Switzerland

* Les Roches International School of Hotel Management, Glion Institute of Higher Education and Cornell University are tied for second position. Conclusions Key conclusions to be highlighted from the survey results include:

The Top 4 schools as rated by industry hiring managers are Ecole Hôtelière de Lausanne, Les Roches International School of Hotel Management, Glion Institute of Higher Education and Cornell University. This result matches the findings of the TNS survey conducted in 2007 in the sense that Les Roches International School of Hotel Management, Glion Institute of Higher Education remain among the top hospitality schools in the world for an international career.

Of note is that three of the top four schools are Swiss hospitality management institutes. Switzerland remains the foremost worldwide leader in international hospitality management education.

Six of the Top 10 schools have direct links with Switzerland.

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Profile of the sample The profile of the respondents in terms of their position in the various hospitality organisations:

36% work in Human Recourses team or division

17% work as General Manager of a hotel

34% work in Food & Beverage, Sales & Marketing, Rooms Division or Finance & Accounting

13% have other position titles

The geographical distribution of the respondents was as follows:

28% Europe

38% China and Asia Pacific

12% North and South America

15% Africa / Middle East

6% Australasia The sample from the research included respondents from the following 37 hospitality organisations. Accor (corporate) Aman Resorts Banyan Tree Hotels & Resorts Conrad Hotels & Resorts Crowne Plaza Hotels & Resorts Fairmont Hotels & Resorts Four Seasons Hotels and Resorts Hilton Hotels & Resorts Holiday Inn Hyatt Hotels & Resorts Intercontinental Hotels & Resorts Kempinski Langham Hotels International Le Meridien Mandarin Oriental Hotel Group Marco Polo Hotels Marriott Millennium Hotels and Resorts Mövenpick Hotels & Resorts The Peninsula Hotels Preferred Hotels & Resorts Radisson Radisson Blu Hotels & Resorts Raffles Hotels & Resorts The Rezidor Hotel Group The Ritz Carlton The Rocco Forte Collection Rotana Shangri-La Hotels and Resorts Sheraton Hotels & Resorts Six Senses Resorts & Spas Sofitel Luxury Hotels Sol Melia Hotels & Resorts Starwood Hotels and Resorts Swissôtel Hotels & Resorts Taj Hotels, Resorts and Palaces Westin Hotels & Resorts

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Methodology In the summer of 2010, an online survey was delivered to an extensive worldwide employer database. The potential respondent database is comprised of more than 50,000 hospitality professionals working in more than 70 countries. The potential respondents received an email from TNS inviting them to participate in this survey, which was then accessed by a link to a questionnaire which was hosted on a secure site by TNS. To maintain objectivity, the name of Laureate/LHE was not revealed to respondents. Over 10’000 recipients opened the email, while over 1’000 clicked on the link of the survey itself.

Taylor Nelson Sofres PLC (TNS) is a leading market research and information group and is the world’s largest provider of custom research and analysis. TNS operates globally across 70 countries, allowing us to provide internationally consistent, up-to-the-minute and high quality information and analysis. TNS Travel & Tourism is employed by a portfolio of global clients in the leisure, tourism, hospitality and travel industries to undertake a range of research and consultancy projects, designed to provide insight and knowledge.