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TIVOLI GARDENS’ DIGITAL JOURNEY

eTravel Europe 2016 - A bit of Tivoli magic in a digital world - Patrick Østergaard - Tivoli Gardens

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Page 1: eTravel Europe 2016 -  A bit of Tivoli magic in a digital world - Patrick Østergaard - Tivoli Gardens

TIVOLI GARDENS’ DIGITAL JOURNEY

Page 2: eTravel Europe 2016 -  A bit of Tivoli magic in a digital world - Patrick Østergaard - Tivoli Gardens

• €

Page 3: eTravel Europe 2016 -  A bit of Tivoli magic in a digital world - Patrick Østergaard - Tivoli Gardens

BACKGROUND

Page 4: eTravel Europe 2016 -  A bit of Tivoli magic in a digital world - Patrick Østergaard - Tivoli Gardens

TIVOLI GARDENS

Page 5: eTravel Europe 2016 -  A bit of Tivoli magic in a digital world - Patrick Østergaard - Tivoli Gardens
Page 6: eTravel Europe 2016 -  A bit of Tivoli magic in a digital world - Patrick Østergaard - Tivoli Gardens

THE ROADMAP

Page 7: eTravel Europe 2016 -  A bit of Tivoli magic in a digital world - Patrick Østergaard - Tivoli Gardens
Page 8: eTravel Europe 2016 -  A bit of Tivoli magic in a digital world - Patrick Østergaard - Tivoli Gardens

THE PLATFORM

Page 9: eTravel Europe 2016 -  A bit of Tivoli magic in a digital world - Patrick Østergaard - Tivoli Gardens
Page 10: eTravel Europe 2016 -  A bit of Tivoli magic in a digital world - Patrick Østergaard - Tivoli Gardens

Page 11: eTravel Europe 2016 -  A bit of Tivoli magic in a digital world - Patrick Østergaard - Tivoli Gardens

Page 12: eTravel Europe 2016 -  A bit of Tivoli magic in a digital world - Patrick Østergaard - Tivoli Gardens
Page 13: eTravel Europe 2016 -  A bit of Tivoli magic in a digital world - Patrick Østergaard - Tivoli Gardens
Page 14: eTravel Europe 2016 -  A bit of Tivoli magic in a digital world - Patrick Østergaard - Tivoli Gardens

RESULTS

Page 15: eTravel Europe 2016 -  A bit of Tivoli magic in a digital world - Patrick Østergaard - Tivoli Gardens

90

100

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150

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190

2011 2012 2013 2014 2015 2016

The Gardens Website App

Page 16: eTravel Europe 2016 -  A bit of Tivoli magic in a digital world - Patrick Østergaard - Tivoli Gardens

0

50

100

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200

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2011 2012 2013 2014 2015 2016

Online share of sales Conversion rate

Page 17: eTravel Europe 2016 -  A bit of Tivoli magic in a digital world - Patrick Østergaard - Tivoli Gardens

KEY TAKE AWAYS

Page 18: eTravel Europe 2016 -  A bit of Tivoli magic in a digital world - Patrick Østergaard - Tivoli Gardens

THANK YOU