Upload
kakapu-viajes
View
222
Download
0
Tags:
Embed Size (px)
Citation preview
Current Travel Agency situation
Kakapu Travel's Strategy
Dear Incoming
Our intention is that you to become part of our team in Kakapu Travel, a totally different project completely innovative that, we are sure, will increase your sales. We are unique in Spain, WE ARE THE ONLY TRAVEL AGENCY WHO DOESN'T BENEFIT FROM THE TRAVEL SALES, therefore the full benefit is for you, the receptive.
Incoming agency travel package
NET AMOUNT
NET AMOUNT
NET AMOUNT
FLIGHT PRICE
NET AMOUNT
FLIGHT PRICE COMISSION
WHOLESALE PRICENET AMOUNT
FLIGHT PRICE COMISSION
WHOLESALEPRICE
CUSTOMERRETAIL PRICE
WHOLESALEPRICE
COMISSION
How can we get a cheaper end price to increase sales?
Removing intermediates
Removing intermediates
Removing Comissions
Selling TravelsWithout comissions
Without intermediates
Online Agency
Kakapu Travel
Service directly to Kakapu
Precio Neto directo Al portal Online Kakapu
From Kakapu to the customer
NET AMOUNTTO THE
CUSTOMER
Frecuently asked questions
➔ What about the wholesale sellers? The wholesale will not know who sells the product to Kakapu. That is because we sign a confidentiality contract with our partners, the customer will see Kakapu Travel as a service provider.
➔ Does the customer pays to the incoming agency? The client pays to Kakapu travel. Then we make an invoice to the customer and the incoming agency to us. Avoiding the customers to have any contact with the incoming agency.
➔ When do Kakapu Travel pays? Every Incoming agency can have a different agreement with us. That depends on you.
Kakapu travel Strategies
Kakapu travel Strategies
Our job is to position Kakapu Travel as a reliable brand, to let people know us a website capable of satisfy safely our customer’s demand. Some of the points of our strategy:
WEB positioning We need that the main search engines recognize our product.
Social networks The developing social media and the growing of the way that people and companys interact through these channels, are a reality that we cannot ignore.
We need Kakapu Travel to be on the leading networks, like Twitter and Facebook, and also in forums, blogs, etc.
Online Marketing (ES market)
● WEB positioning
Online Marketing (ES market)
● WEB positioning
Online Marketing (ES market)
● Social networks
Online Marketing (ES market)
Kakapu website and
Kakapu 2.0
WEB Kakapu Travel
Our website has all the services of a travel agency
- Tours- Transfers- Visits- Hotels- Travel Insurances- Rent a car- Flights- Cruises- Groups / Incentives
Contrato Exclusividad por País
Exclusiveness contract, one incoming agency by country
-We work only with an incoming agency in each country.
Product Loading
Kakapu will give you credentials to our website backoffice, so you can load and modify your services in our website, changing dates, prices, adding services…-You choose the prices.
-You specify your
sales terms & conditions
Kakapu 2.0
New Kakapu Travel Website
- Thanks to excellent reception that Kakapu is having by puf users, we need to grow and increase the services to our users, also make our website easier to use and more friendly. These are some of our new website features.
+ A more visual website, with special offers chosen by the incoming agency, directly in the home page.
+ Last hour offers, giving more options to the travelers that like to wait until the last minute to reserve their vacation.
+ We go to include a new service, that will boost the incoming agencies sales:The "City Breaks" are service packages that include the hotel and the transfers to a certain city. City breaks can include options to add to those packages.
+ Web responsive design: More and more internet customers are using their mobile devices to browse and buy on the internet. Our new website adapts its design for any screen size.
New Kakapu Travel Website
- More visual- More travel options- More operational- More special sales
options
New Kakapu Travel Website
The search panel
-Our search panel is a new tool to make easier to find the services, you can filter according to places, and travel type.
-Budget filtering makes easier that a customer find your service, because the flights are usually not included by incoming agencies, and the price of the product will be in a lower budget range.
New Kakapu Travel Website
“City Breaks”We have added an specific search panel on every service type section, incorporating the city breaks.
New Kakapu Travel Website
Adapting to mobile devices
with “Responsive design”
Wellcome toKakapu Travel