Unique geographical features Mighty western Ghats (In its East) Arabian Sea (In its West) A Network of 44 rivers Dense Tropical rain forests Romantic Rains

Foreign Tourist Composition 2002-05 onwards percentage

foreign tourists are showing increasing trend

for last 3 years percentage seems to be same

Domestic tourism has picked up in recession period

increase in incremental foreign tourists showing a downward trend due to recession

P(T<=t) one-tail, P=0.218736519Which is very high then the Acceptable level of 0.05

so hypothesis that there is no change in international tourist in 2008 wrt 2007is rejected

Eco TouristAdventure TouristLuxury, Ayurvedic Treatment TouristExperiential Tourist segmentsHoneymoon Couples

Beaches Competitions are: Goa, Lakshadweep islands, Orissa)Hill stations and Tea estatesCompetition are: Uttaranchal, Himachal, Darjeeling,

NorthEast, J&KBack Waters (Blue Lagoons)Competitions are: None (Area Forte)

ForestsPlaces are: Kanha National Park (MP), Chhattisgarh,

West Bengal (Doors at the foothill of Himalayas)ReligiousCompetition : Many Ayurvedic and luxury tourismCompetition : None

X axis natural beauty (beaches) high towards right and low towards left

Kerala lags behind Goa and rated similarly, then comes Lakshadweep then Uttaranchal and Goa has no beaches

Natural Beauty and serenityExperienceFood and cuisinesOptions for adventure sportsEconomyAccessibilityExclusivitySecurity

1. Natural Beauty2. Exclusivity3. Economy and Accessibility (same rank)4. Options for adventure sport and similar rating for

Food and cuisine (same rank)

Recommendation from Family and friends is the 2nd most important source of information

56.55% of total respondent go by recommendation

KTDC is a proactive unit and is famous for its innovative initiatives to promote Kerala tourism

Kerala being named among the top ten paradises of the world

Its Campaigns have won numerous awards such as the Das Golden Stadttor Award for Best Commercial, 2006, Pacific Asia Travel Association- Gold Award for Marketing, 2003

Spend 40% of Advertisement budget on Internet advertisements

18% on Newspaper advertisementsTravel Magazines 22%Television 20%Mobile advertisements 0%

Th

ank

You