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DESTINATION DEVELOPMENT & SOCIAL MEDIA
WE ARE SOCIAL
BARBARA MARCOTULLI – Consultant I Trainer I Speaker I Blogger
IMPRESS EXPLORE LIVE MEMORY
Prospect client is “captured” by the signals that suggest an «experience»
Client start “exploring” all the possibilities that might be «experienced»
Client lives the «experience» and make the most out of it
Client remember the «experience» and wish to share it with its own network
«A mental journey that leaves the customer with memories of having performed something special, having learned something or just having fun»
THE CUSTOMER EXPERIENCE
TOO OFTEN, ATTENTION IS JUST ON THIS PHASE!
«IN TRIP» LISTEN TO NEEDS ANTICIPATE THEM DESIGN SERVICES AS ITERATIVE ADOPT «LOCALNESS» AS A CULTURE
TO ENABLE SUSTAINABILITY
SLOW TOURISM FROM THE TOURIST PERSPECTIVE SUPPORT THE LOCAL COMMUNITIES TAKE TIME AND LET THE JOURNEY UNFOLD RESPECT THE NATURAL ENVIRONMENT CHOOSE AN HEALTHY AND ACTIVE STYLE
SLOW TOURISM FROM THE LOCALS PERSPECTIVE EMPOWERMENT OF RESIDENTS ONE-TO-ONE RELATIONSHIP WITH TRAVELERS DISINTERMEDIATION NEW JOB OPPORTUNITIES
“The future of tourism? Start off the residents, their quality of life, the ability to be happy, from their care to the land they inhabit. Tourists will come as a result”.
Carlo Petrini Slow Food - Founder
LOCAL COMMUNITY EDUCATION PEER–TO–PEER TRAINING PRODUCTS & SERVICES DESIGN SLOW TOURISM NETWORKS PARTNERSHIP
PEOPLE LOVE TO SHARE WHAT THEY EAT WHERE THEY GO WITH WHOM THEY ARE WHO MADE IT POSSIBLE HOW ENJOYABLE IT IS
150 MILLION CUSTOMER REVIEWS 3,7 MILLION OF DIFFERENT BUSINESSES 2,2 MILLIONS RESTAURANT
#FOODPORN IS THE MOST USED HASHTAG
INTERIORS, FOOD AND TRAVEL ARE MAJOR TOPICS
WHY USING SOCIAL MEDIA? TWO-WAY CONVERSATION TOOLS VALUABLE INSIGHT ON PROSPECTS ENABLE RELATIONSHIP WITH INFLUENCER EHNANCE PEER-TO-PEER INFLUENCE AMONG CUSTOMERS UP-SELLING & CROSS-SELLING OPPORTUNITIES MULTIPLE CONTACT POINTS WITH YOUR BUSINESS MEASURABLE ROI – RETURN ON INVESTMENT PLAN STRATEGICALLY, GET RESULTS!
BEFORE NEWSPAPERS MAGAZINES FLYERS & BROCHURES PRESS RELEASES EVENTS & TRADE SHOWS EXPENSIVE GENERALIST NO COMMUNITY NO CONVERSATIONS NO MEASURABLE ROI
AFTER SOCIAL MEDIA DIGITAL MEDIA STORYTELLING CROWD GENERATED CONTENT ACTIVE PARTICIPATION ENGAGEMENT FIDELIZATION TRUST CONVERSION MEASURABLE ROI
GIVE TRAVELLERS WHAT THEY WANT. MAKE THEM KNOW WHAT THEY WANT. TALK TO THEM. WHERE THEY ARE.
IT MAY NOT BE A PHISICAL PLACE.