COTRI General Info

www.china-outbound.com

China Outbound Tourism Research Institute

* Established in 2004 *

COTRI is the world's leading independent research institute for information, training, quality assessment, research, and consulting relating to the Chinese outbound tourism market.

COTRI supports private and public tourism service providers all over the world.


Success in the Chinese

tourism source market

Information

Training & Quality Consultin

g


Training and Quality

Chinese Tourists Welcoming City Label

Chinese Tourists Welcoming Quality Label

Chinese Tourists Welcoming

Training Programme Are You Ready For Chinese

International Travellers?

CTW Chinese Tourists Welcoming


Information

• COTRI Yearbook 2012• Recommended Chinese Tour Operators 2012 (in press)

• Green Book of China's Tourism 2011

Current Books

• www.China-Outbound.com• www.ChineseTouristsWelcoming.cn• www.ChinaTravelTrends.com• www.COTAcademy.com

Websites

• ChinaTourismFacts.com• ChinaTourismCompass (starting 2013)

Background

information


Consulting

• Online and offline customised interviews and questionnaires

• Dedicated Focus groupsMarket Research

• Market segment specific product development• Adaptation of existing products to Chinese

customer demands and expectations• Online and offline media Marketing plan

development

Product Development, Adaptation and

Marketing

• Short term and long term support to individual companies, organisations and cooperation networks

Coaching

www.china-outbound.comwww.china-outbound.com

is the world's leading independent research institute for information, training, quality assessment, research, and

consulting relating to the Chinese outbound tourism market.

Established: 2004

Director: Prof. Dr. Wolfgang Georg Arlt

Headquarter: Heide/Germany

China office: Beijing

COTRI Headquarter GermanyFritz-Thiedemann Ring 2025746 Heide, GermanyFax +49 481 8555 121Phone +49 481 8555 [email protected]

COTRI China Office101/2B Gui Gu Liang Cheng 1 Nong Da Nan RdBeijing 100084, P.R. of ChinaPhone +86 13 4260 [email protected]

COTRI China Outbound Tourism Research Institute