Integrated Print & Online Solutions

NJ.com is New Jersey’s leading Web site

NJ.com was created in alliance with newspapers owned and operated by Advance Publications, Inc.:

NJ.com reaches on average over 1.8 million unique visitors* per month, producing 82+ million pages viewed monthly**

(*Advance Internet Inc. Monthly Statistic January 2007)

Audience Information

* Advance Internet Monthly Statistics – January 2007

We gather 3 key data points from our users: zip code, age, and gender.

Once gathered, these values are stored in a geo-targeting cookie (GTC) that is deposited on the user’s hard-drive.

Unique Users as of January 2007 – 1,861,000*

Users with geo-targeting cookie (GTC) – 971,552*

52% of NJ.com users have the GTC*

Audience Composition – By County

January 2007 – Unique Users 1,860,590

Source: Advance Internet Monthly Statistics – January 2007

Essex 9.8%

Middlesex 8.2%

Union 7.7%

Hudson 6.3%

Bergen/Passaic 8.5%

Mercer/Burlington 6.1%

Somerset/Hunterdon 5.5%

Monmouth/Ocean 9.1%

Sussex/Warren 3.0%

Other S. Jersey 6.8%Gloucester, Camden, Atlantic, Salem, Cape May And Cumberland Counties

Morris 6.5%

Unique Users – By SectionJanuary 2007

Source: Advance Internet Inc. Monthly Statistics January 2007

Home Page Unique PageUsers Views

576,668 3,232,906

News Section

Unique PageUsers Views

918,797 10,548,257

Sports Section Unique Page Users Views

647,515 34,823,510

Local SectionUnique PageUsers Views

271,062 12,670,540

Entertainment Section

Unique PageUsers Views

129,469 1,415,355

Living Section Unique PageUsers Views

74,113 948,650

Targeting Capabilities

Cookie Targeting – using our GTC technology– Theme – Premium Audience Impressions offer the ability to

target by user habits– Geography – pre-set and custom targeting schemes can be

used to include or exclude geographies– Demo – age, gender

Contextual – targeting by content area– Theme – e.g. real estate, youth sports, transit, business, shore, sopranos, health, weather, weblogs, forums, etc.– Geography – daily newspaper content, weekly newspaper content, local forums, Shore, weblogs, etc.

The Star-Ledger Online

Reach your market by targeting your ads to Ledger pages on NJ.com, and/or use geo-targeting to reach a local audience.

Target Your Market

Ad Units - Sizes & Examples

Leaderboard (728 x 90)

Small Tower (120 x 240)

Skyscraper (160 x 600)

Rectangle (300 x 250)Banner (468 x 60)